A journalist, duhone
Since the 18th anniversary of the party, the intellectual property industry has continued to develop and, in the face of new circumstances and opportunities, the shandong provincial bar association has played an active role in leading the profession, taking full advantage of the professional advantages of lawyers in intellectual property protection, advising law firms, lawyers in the legal risk prevention of intellectual property rights, dispute resolution and defence of interests。
Strengthening the professional workforce
Upgrading legal services

The provincial bar association has selected a pool of highly politically qualified, operationally competent lawyers with extensive experience in legal practice in the field of intellectual property, established a professional committee on intellectual property law, conducted professional research, thematic training and business exchanges on intellectual property legal risk prevention, dispute resolution and interest defence, and trained lawyers in the field of intellectual property protection。
At the same time, training in practical aspects of intellectual property rights (iprs) was strengthened, and workshops were held on the theme “iprs for private economic development and the transformation of old and new dynamics”, “ipr service upgrades — sharing, co-processing, sharing”, with presentations by industry experts. Lawyers are recommended to participate in seminars on the legal practice of intellectual property rights in china, and at the national provincial bar association summit on cooperation in intellectual property operations to enhance the professional competence of lawyers。
Service legislation and normative documentation
Help with the administration of justice
The provincial bar association fully utilizes the professional, professional and practical advantages of lawyers, contributing to local legislation and promoting the administration of justice. The six constructive comments made by the organization of the legal profession commission on intellectual property rights to conduct a thematic discussion on the draft regulations on the protection and promotion of intellectual property rights in shandong province were adopted. Following the entry into force of the regional comprehensive economic partnership agreement (rcep) on 1 january 2022, the director of the professional committee on intellectual property law of the provincial bar association, gao kim jun, led the team in drafting the pilot work programme for the protection of innovative business secrets in the qingshima zone of china (shangdong) free trade test zone, which provides landable and implementable proposals for the construction of intellectual property protection systems in the qingshima zone under the rcep, with full recognition by the aingshima zone leadership. The participation of professional lawyers in research on the protection of intellectual property rights in the pta has resulted in recommendations for increased support for smes, increased professional training for administrative officers, and the use of ipr as a basis for decision-making on major economic projects, which have been endorsed and adopted by the pta leadership。

The shandong provincial bar association organizes a meeting of lawyers for the exchange of intellectual property cases in the provincial prosecutor's office, and provides professional advice on the difficult issues and current situation in the processing and enforcement of intellectual property cases, thus providing a good basis for strengthening cooperation in monitoring and protection of intellectual property rights. The representative of the national people's congress and director of the indo-yongri law office in shandong presented to the national people's congress a bill on strengthening judicial cooperation in the administration of justice in order to create synergies in the protection of intellectual property rights, which promotes the development of a virtuous interaction mechanism among judges, prosecutors, lawyers, administrative law enforcement officials and businesses, bringing together efforts to respect and protect intellectual property rights。
Branding of legal services for intellectual property protection
“dedicated” development
The provincial bar association encourages and supports small and medium-sized firms to respond positively to new demands for legal services in the field of intellectual property protection, to work on branding and specialization, to develop specialized legal services products and to develop a number of law firms that feature intellectual property protection. In 2021, 14 law firms across the province were established by the shandong state intellectual property protection centre as the first “rapid defenders” and 15 lawyers were elected to the shandong state intellectual property protection centre's pool of intellectual property protection experts. Some law firms are dedicated to intellectual property business such as trademarks, patents, copyrights, unfair competition, business secrets, new varieties of plants, and serve the entire process of creating, applying, managing, protecting intellectual property rights from “birth” to “lifelong”。
For example, in the case of trademark infringement and unfair competition, such as the case of the plaintiff tsein shenzhen and shenzhen city small flying fish mobile technology ltd., on behalf of the plaintiff, shandong s. A., the defendant was awarded 20 million damages in the first instance by the supreme people's court and the shandong provincial high people's court, respectively, as “a typical case of intellectual property rights in 2020”. The integrated “law + intellectual property” service, developed by shindong ji-woo, has been recognized as the “shandong brand” and has published the country's first consistent tutorial, the analysis and application, which provides intellectual property pledge financing legal services to over 70 enterprises, with a total of over 600 million micro-enterprises。
To stick to practice and theory
Enhancing the quality of legal services

Lawyers are encouraged to undertake theoretical and practical research, to develop positive developments in mutual empowerment of legal practice and academic results and to advance the development of high quality intellectual property legal services. The first author of the book, research in the application of intellectual property law, published by the intellectual property press. “intellectual property rights - the thinking and arbitrage of lawyers in difficult cases”, prepared by counsel wang qian and liu zifu, published by the law press. Mr. Wang qian was involved in the project to build a postgraduate teaching case bank for professional degrees in shandong province - a bilingual teaching case bank on intellectual property law and a teaching case bank on the subject of intellectual property law for masters of law at china maritime university. The legal team of thai and thai (zinan) law firms has developed a service product entitled “planning of the intellectual property rights protection system at the shandong national university science and technology park” and a legal service product for the construction of a commercial secret management system. Zhao jiejun's lawyer led the preparation of certain provisions of the rules of evidence in civil proceedings of intellectual property rights (a draft opinion). Attorney jackie led the completion of the ipo enterprise full-process legal service product。
The blueprints are drawn and the time is right. Advocate shandong has taken on the responsibility of social responsibility and the ability to refine his business, to improve his ability to protect intellectual property and to contribute wisdom and strength to the high-quality development of intellectual property。




