Just recently announced the establishment of a car rental company, the pilot operation was launched. In beijing, journalists found that the latest editions were easy to use in cars to launch “easy to test” and “easy to drive” services. Analysis from the north business research institute suggests that it is easy to travel between car use and fast, drip commercial routes to two branches, from the exclusive, rental and sale of cars. The latter would like to form a “businessman's entrance”, while the easy-to-use car would like to form a complete industrial chain around the “car” platform。
It's easy to test
A reporter from the beijing business journal found yesterday that the new edition was easy to use, in addition to the original “specialized” business, to launch two new pilot and replacement operations in beijing. The pilot operation has two vehicle types, tesla models and volvos60l, and will be followed by the roll-out of minicooper and boom. A test driver can present his license before the test。
From the experience of beijing business journal journalists, the test drive is essentially the same as the car-call operation, which is divided into “driving at once” and “on appointment”, but at a price slightly higher than the car service. The cost of the volvo s60l trial drive package (including 30 minutes and 20 kilometres) is $98, and the rate exceeding the meal package is $4. 9 per kilometre and $1 per minute. However, the equivalent cost of a comfortable car to start is $20, and the unit price is $4 per kilometre at $0. 6 per minute. According to the route from the trade to the village of central customs, volvos60l's estimated pilot driving cost is $105 and the specialized car's rate is $100。
I want to be a mobile 4s
In the view of easy access to the ceo, this may be a sustainable profit model. “as auto manufacturers work with us, they slowly find that cars are the biggest commercials only when they're on the road, more effective than a 4s store or a direct ad, and they're willing to pay for the experience.” as the weekly voyage says。
The test-driving platform has the potential to make easy use of vehicles a “mobile 4s store”. Easy to use a car yesterday revealed that already established manufacturers are willing to pay fees to promote it. “this model is far more efficient and easy than traditional models such as 4s’s to-shop testing, and the interest of producers is naturally high. The current modalities of cooperation are tailor-made, with a short-term and annual framework and a level of cooperation starting at a million levels.”
It is worth noting that, in comparison to the traditional way of going to the shop for a test drive, it is not the full-time staff of the 4s, but the professional drivers hired from the labour company, who are easily available on the pilot platform. As a result of their long experience in driving the vehicle, they can present the characteristics and performance of the vehicle from the perspective of their experience, together with the introduction and supervision of safe driving of the vehicle。
Some in the automobile industry believe that this new model, if developed in the long term, could potentially feed on the 4s shop business, but it is still a complementary role for the market, mainly to build bridges between the manufacturer and potential users, and it is still difficult to penetrate the sales side directly。
Automobile enterprise split
In addition to the pilot platform, it is easy to use a car while simultaneously accessing the pilot operation of the surrogate, which is considered to be an “innovating practice in the development of a platform for easy use”。
In fact, recent changes in the behaviour of law enforcement and in the attitude of the authorities have brought attention to the already controversial car industry. The ease of use of vehicles is even more frequent, with a recently announced investment of $8 billion in upstream car rental operations with haile finance leasing。
The north business institute analyses that easy access to vehicles and fast, dripping leads to different business paths. The latter set up a vehicle-trucking software and a car-platform platform, with the aim of becoming a “businessman's exit and exit”, while the latter made it easier to organize specialized car services, car rentals and the promotion of vehicles and to form a complete industrial chain around the “car” platform. (reporter zhao xiaoming)
Responsible editor: zhang dei
