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  • The cost of restructuring our broadband network industry

       2015-01-14 8890
    Key Point:In recent days, a news article entitled " the down payment of broadband money to 1,200 older clients without knowledge turned into a grievance " has attracted considerable attention online. It was reported that shanghai citizens had indicated that the preferential activities of a 10 trillion broadband $1,500 introduced by an operator in the region over a decade had changed over the course of the decade and that the preference had been increasing,

    In recent days, a news article entitled " the down payment of broadband money to 1,200 older clients without knowledge turned into a grievance " has attracted considerable attention online. It was reported that shanghai citizens had indicated that the preferential activities of a 10 trillion broadband $1,500 introduced by an operator in the region over a decade had changed over the course of the decade and that the preference had been increasing, with up to 30 trillion broadband packages paying only $1,400 per year, but that there was no difference in the use of products and services, and that the operator had never informed the old customer of the matter, which had caused great dissatisfaction among clients。

    The incident had also caused a great deal of activity within the industry and even involved legal actors, who had stated that, at the legal level, the operator did not have the legal obligation to notify the old user of the replacement of the new package, but that it ran counter to the legitimacy of the normal functioning of the commercial market, which had long been at risk of losing the trust of its faithful clients, despite the high profits it had earned。

    Over the past 10 years, our broadband network industry has grown considerably in the context of a strong national policy of internet preferences and strategic collaboration, and our country has established itself as a network power with a wide range of coverage and advanced technologies, with the largest number of internet users worldwide. The data show that, by the end of 2013, the total number of fixed internet broadband access users in the country had reached 189 million, with a population penetration rate of 13. 9 per cent, while, with the development of the mobile internet in recent years, 3g users had reached over 400 million, making them the networks with the greatest development potential。

    Our broadband network industry, based on massive demand and the integration of advanced technologies, has long been characterized by “industrial concentration, technological leadership and reduced costs”, as can be seen from the reduction in broadband costs by some of our operators. In the process, however, the operator failed to inform the old customer that it had lost its trust and that “businessers should not blindly pursue profits while ignoring good faith”, in the words of a professional in the industry。

    It is worth noting that, as our broadband network industry grows faster, its service lines will become more transparent, together with the development and publication of the broadband china strategy in 2013 and the launch in 2014 of the broadband china initiative, which will make the broadband market as a whole more open and clear. The shanghai wall broadband, one of our famous broadband operators, has also been on the road, has enhanced its core competitiveness in broadband china, has made the great wall's long-standing concessionality known to new and old customers and has won clients ' preferences in good faith。

    The shanghai wall broadband product line is known to be complete, with 12 m780 yuan/year, 20 m880 yuan/year, 50 m1080 yuan/year, 100 m1280 yuan/year package, all of which will be published as such on the shanghai wall broadband official website, and the statement states that, for any broadband package of more than one year, the old customer will be $100 less expensive than the new user. “there is no doubt that this is the best way to stabilize old clients and attract new ones,” said the industry to journalists。

    Today, the world has entered an era of rapid growth in broadband connectivity, with growing demand for the internet from users and greater reliance on broadband operations. As a broadband industry that relies on advanced technology, it is necessary to make the ultimate experience of its clients a primary objective, so that each customer can enjoy the increased speed of broadband while also feeling the cooperative attitude of operating merchants, integrity and win-winness。

    Responsible editor: zhang dei

     
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