In recent years, new agriculture and new farmers have become increasingly dominated by markets. As the last blue sea to be subverted by internet thinking, this area is naturally also receiving greater attention from capital。
Two years ago, the former chief of the csrs, qiu, who had received considerable attention from the financial community for abandoning chickens, said in a recent interview with a journalist that he had just successfully secured a second round of multimillion dollar financing for his farm, which would be used for the subsequent upgrading of services for the construction of a standardized system for the decentralization of chicken forests and online marketing。
Financing water test “father economics”
According to qiu, since starting a business, the focus has been on poultry farming and the development of a standardized system of seedlings, which includes the construction of farm bases, the screening of varieties, environmental control, the slaughtering of packaging, quality control, logistics transport, etc., each chain is carefully controlled and high-end pheasant experience is built。
It's not easy to sell chinese traditional roosters to the city table through the o2o model. In the first year of farm output, qui said that sales had been launched in the financial bond circles, where its resources were more extensive, but had suffered from the fact that most financiers rarely fed at home and had insufficient outreach, leading to poor sales, resulting in a loss of more than $3 million in the first year. In addition, there have been many turns in the selection of pheasant species, product positioning and talent management。
Through the persistent challenge of the various aspects of the attack, farm sales have begun to rise as a result of improved distribution systems, an increased taste of pheasant products, and a growing reputational effect within the industry of poignant chicken brands, with an ecological gift group purchasing one in mid-autumn 2013, exceeding millions within a week; over $5 million was spent throughout 2013; over $1 million was sold in 2014。
In the course of this upturn in performance, several innovative branding exercises have been carried out, including the recruitment of honorary farmers, community experiences of poaching chickens, and a masculinary food fair, which has brought together a large group of people who focus on traditional and delicious ecological health concepts。
Of course, production and brand inputs are growing, and the first round of investment from friends' circles, such as securities executives, fund managers and bank governors, has become inadequate. At the end of 2014, a second round of financing was officially launched, with one of the main features of the current round, namely, a fan circle focused on the idea of identifying high-end chickens on the hill, which, in the words of qiu siu, is to bring together a group of people with the same dreams and aspirations to do something on the tip of their tongues。
A lot of financing comes from the company's group of “honorary farmers”, and qiu says it was very surprising in the process that there were several fans of chicken brands, and that, in the absence of a meeting, personal investments amounted to over a million dollars, which provided ammunition for the new platoon of chickens on the hill - – the chickens in the hills have inadvertently also become water testers for the economics of the fans。
Cow city has given birth to "the chicken show."
“we would also like to express our gratitude for the bull market situation in stock a this year, which has brought a considerable boost to our sales.” qiu is curious to say that, in 2014, in the global context of china's a bull crown, there was a marked increase in the purchase of ecological gift packs by companies in the financial sector, as well as household consumption of high-end foods, both of which doubled, with 100,000 chickens sold throughout 2014 and 60,000 cold chickens shipped。
It is, of course, difficult to prove whether it was actually caused by the cattle market or to prove it. According to qiu, at least it is felt that a group of financial bonders around them remain extremely optimistic and have a high level of motivation for high-end ecological gifts and some customer feedback that are now more popular, in particular for products that have a reputation for taste。
When journalists asked whether they would miss an initial life of a securities elite, quixian lamented the fact that they were almost 50 years old when they started a business and were only fighting for their dreams, and that the choice of ecological agriculture was a matter of life security and worth doing without regret. And now, the three “first” results sheets, which he has held up to his three-year dream, are the country's largest chicken-farming farm, the first standardized chicken-farming farm and the first one to establish a nutritional research centre for scattered chickens。
At the same time, he said that the years of the securities industry had been a very pleasant time for himself, and that some old friends had been very supportive of the oral effects of the poignant chickens. He hoped that poignant chickens would be placed in the financial circle and spread to the wider group of food-eating people in china as an excuse for the classic taste of the times。
Responsible editor: zhang dei
