Once again, it was a year and a year and a year and a carnival, and skycat's 57. 1 billion report card shocked the world again. The difference is that the media's focus is not all on sales data, nor is internet users' excitement all at low discounts. The festival, which belongs to the electrician, has diversified and more traditional businesses, consumers, have become protagonists。
On the eve of the two eleventh, a video adapted from little apple, small package, filled the fair with joy, in which the little girl delivered to the delivery boy an impressive section of the bones bridge, so that the bones in the video were given as “two elevens of food”, and the much better known network, big v, who spoke in microblogging in isolation from the white elephant food company, demanded military food for the electrician employees who were fighting day after night。
For a traditional enterprise, the big bones do not have to respond to anything, but it is surprising that the big bones do not merely respond, but that the “food for the army” has been turned into a cyber event and that, together with their friends, they have pushed “food for the 21st army” onto the new wave microblog。
After being named by netizens, the great bone responded in a very entertaining and positive way in the first place, pledging to send military food to skycat and kyoto employees as long as the tweets were transmitted to more than 100,000 people. After a big response, the netizens sent the tweet with a “sweet mind”. On the same day, the bones fulfilled their promise, and the staff members under the flag went to tianyu headquarters with four carcasses。
In return for the big bone's commitment to delivering the army's food, the netizens “disappear” the big bone, which immediately ran out of goods on the electrician platform。
A well-known media commentator publicly applauds this energy-rich online entertainment: large-faced food deliveries are not just a successful marketing case; behind them is the deep respect of traditional businesses for the internet. The success of this marketing event demonstrates the strong desire and determination of traditional enterprises to integrate into the internet。
Responsible editor: zhang dei
