On 6 january 2015, with the support of the general directorate of state industry and commerce, the general directorate of the national board of food and drug inspection, the national milk management office and the chinese association of grandmothers, the china rural journal launched the china conference on the safe operation of infant and child milk powder in 2015 at the beijing national convention centre。
More than 120 infant and child milk distributors from henan, hebei, shandong, shanxi and anhui provinces attended the meeting and issued a self-regulatory declaration on safe business: “no sale of non-prohibited milk powder prohibited by the national board of food and drug inspection”, “cultural, honest and law-abiding operations”, “active marketing of high-quality milk powder produced in the country so that every child can grow healthy and happy”
On behalf of the distributors, chen shui, president of the board of directors of henan shingsing wise trade chain limited, made a sworn statement. The company is a large, integrated and specialized company that sells high-quality infant and child formulas, complementary infant and child foods and pregnant baby products in the country, and currently has over 600 specialized stores. The company has always adhered to the concept of “good faith, cooperation, win-win” and has sought to implement its corporate vision of “care for millions of children to grow up and make parents happy in the world.” over the years, it has gained increasing consumer confidence in quality services, and has participated in and featured in last year's china baby and child milk safe business initiative。
The deputy inspector of the livestock department of the ministry of agriculture, wang xiao, director of the national milk industry management office, vice-president and secretary-general of the china dairy association, the secretary-general of the china rural journal, wang tai, a prominent expert in infant and young child formula powder, the managing vice-president of the beijing association of pregnant infants and children's supplies, the head of the china infant and young child milk safe operating group, the chairman of the china infant and young child milk safety working committee and others responsible for participating in and speaking at events。
It is understood that, on 25 january 2014, with the support of the relevant ministries, the china plan of action for the safe operation of infant and young child milk, a declaration on safer self-regulation of the baby's tongue, was launched in beijing. Over the past year, it has reached more than 2,000 counties and communes in 29 provinces of the country. It has carried out the creation of the china model for safe self-regulation of infant and young child milk. It has produced significant results in the dissemination of the new national policy on breastfeeding to nearly 10,000 owners, shopkeepers and consumers of infant and young child milk. Building on last year's activities, china's infant and child milk industry, the media and distributors will continue to promote national policies, create more than 5,000 “china's infant and child milk industry demonstration shops” and promote self-regulation in the industry, build positive energy for the development of china's infant and child milk industry, create high-quality brands and make a positive contribution to ensuring “security on the tip of the baby's tongue”。
Responsible editor: zhang dei
