In recent days, hammer technology has announced price adjustments for smartisantt1 mobile phones, reducing the capacity of 3g version 16g to 1980 dollars, 3g version 32g to 2080 dollars and 4g version 32g to 2480 dollars. Previously, the 16gb3g version of hammer t1 was sold for $3,000, while the 32gb version was sold for 3150 and the 4g 32gb version for 3,500。
Old roh once said, "i am particularly sick of the idea of a mobile phone manufacturer setting a high price when new products are put on the market, which will soon be reduced. Our price will persist throughout the product cycle, and unless the next generation is on the market and the previous generation needs to clear its inventory, it will be possible to sell at a reduced price.”
The 30 per cent reduction in the price of the hammer phone at this time is essentially a sign that roh surrendered to the market。
I. Reduced prices for hammer phones
(1) for these..
For the hammer black: we hammer black for six months, it's not as bad as old ro himself. The thing that makes the hammer happy, really laugh, laugh。
For hammer powder: another hammer powder, you have to admit, the hammer won't sell; but it won't work. I don't know. The sudden drop of more than 1,000 is very damaging to older users, especially when roh himself says that hammer phones cannot be reduced to less than 2,500. The man who can buy a hammer in a scolding and sarcasm must have been the hammer's brains, the one who deserves to be served, and in the end, he's counting on his support next year?
For old lo: there's no doubt that old lo's credibility is broken; you see old lo's english school, movies, websites are all a routine, and you're just out of fashion, and then you can't? But every time i get paid for it, love is the ultimate weapon。
If we don't take it, the enemy will take it
For a “hammer phone”, it should have been located long ago in 1980 and, if it had been, the hammer would have been worth it. Without him, it's impossible for an emerging company to make one of the world's best phones in the east hemisphere for the first time. Mi1 can only say that it's not so bad. Mi2 is a real classic (m8), and it's the generation that has been able to compete for the best national mobile phones. By the way, not even the best home-grown phone. How can you sell 3,000 plus?
(2) the price reduction is correct
1. It can be seen from the words of the old man in recent times that he chose to compromise for the hammer and became good and obedient to the market;
2. Because it is not an internal person, one can only speculate that it is likely that the hammer was dominated and driven by the market's price-fixing behaviour (not to rule out directness because t1 sales were poor and investors were pressured);
3. When the t1 was first published, luo overestimated the brand premium, which was not in line with market value demand, and delayed purchasing rates, which had a negative impact on the popularity and sales of businesses and even mobile phones (data face)。
Wrap-up: the hammer, which has been dominated by idealism, has finally come to terms with the market. This is a good thing for hammer technology, and it is an experience and an inspiration for roh himself, whether an enterprise should be led by one person or by all, with different results。
(3) effects of price reductions
One, i don't feel too much in my heart, but for anyone else, it's hard to accept such a large price reduction after the short-term purchase of t1. Hammer technology uses the recent purchase of refunded cash, and early purchasers compensate users by refunding vouchers. This approach is well established, but it is true that the price reduction is too large to do some harm to the buyer;
Two, sales may be better than before, with the previous t1 brand premium overestimated, and the domestic price war itself. Users say ui good, screen good, but ultimately prices are the most direct dominant factor. Prices determine the first purchase intentions of most users, because your pricing determines the expectations of the user's internal consumption. If the user does not feel so valuable, even if he likes old law, how much he likes t1 and smos, prices will be a major factor in the hesitation of ordinary consumers;
3. The reduction in the price of hammer technology is a fall in the price of self-interest and a fall in prices to the market since the old-fashioned rival king. The price reduction would provide even greater choice for cell phone users at the same price and a lower purchase threshold for potential users of t1. After all, hammers and apples are not a level, and it's irrational to lean on the apple camp. And now that the chinese in the country's mobile phone camp are all following the mimika, the size of the mobile phone will make the cake smaller。
Summary: after all, it's a market act, and it's a good and right strategy for hammer technology and old rowe. Otherwise, you can't hang up on your data without talking about cash flows. If old law had set the price of t1 at even 2k, it wouldn't have been as bad as being run over。
Old law has learned well, even though he is still dissatisfied with his mouth, he must remain in front of the market. After all, hammers are not apples, love is possible, but pompous and high premiums require strong power and very strong capital, and in this case ideals alone are empty thoughts。
Business is about development, and old roh's re-orbiting still proves that he has not reached a level of extreme bigotry. Stable development, decentralization, and doing what you can and can do, rather than focusing on 20 years of death。
Ii. Making technology wrong
Business is not a mere concept or affection, but rather a sophisticated system project. In one enterprise, r & d (design), supply chain, production, marketing, marketing, and after sale is a tightly wired whole. In business schools, the basic concept is that these six components must be coordinated and adapted in a timely manner to the current state of development of their enterprises and the changing business environment。
The mistakes made by hammer technology may become a typical business college case, where an enterprise that does not assess its overall strength and does not have the means to do so, simply works on design and marketing, neglecting other value chains, and eventually what happens。
Design orientation for failure to “measure”
A mistake made by hammer technology, rather than marketing, is to follow apples blindly, insisting on design (r & d) orientation to define products, ignoring their own volume and industry size and experience。
Everyone familiar with apple is aware that apple is a rare company within the industry that designs the whole product. Many of the sources of apple black technology come from designers' wonders, and the company as a whole is able to mobilize its own resources around this wonder. Once timcook had entered the apples, and the supply chain problems of the apples had been rationalized, the barriers from r & d design to production had been broken. And after the size effect of an apple phone, apple control over the supply chain and the market can retreat. (accounted in may 2011 that the apple self-purchaser is an iphone5 arc glass) there is three years of space from product conception to final product release and sufficient resources to buffer attempts to fail。
Thus, apple black technology can be successfully transformed from paper to a mold and parts, and finally assembled into a cell phone, and thereby dominates the electronic consumer community, not just because of apple design。
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