In 2014, mobile health care was definitely one of the most prominent internet subdivisions, with investors, entrepreneurs and so on. Recently, in addition to announcing the realignment of ihealth-related global operations to the proposed new independent entity (design called ihealthinc) and the introduction of a $25 million investment in millimetres by the new company, kyushu medical care has issued a plan to raise no more than $810 million to build smart hardware and mobile medical perimeter ecology。
In an interview with a journalist, daily economic news, liu yi, president of the medical board of nine an, who was the founder of ihealth, stated that collaboration with mi was a traditional enterprise “to turn its own lives”。
Liu yi said that the previous ihealth product had been sold largely “zero” domestically, and that cooperation with mi was a signal that ihealth had officially entered the chinese market and revealed plans to establish an “ihealth china” independent entity。
Analysts have indicated to journalists that the current market pattern in the mobile medical industry is too fragmented and has a low concentration of users, but that strong competition is conducive to product innovation and that the market may in the future create oligopolistic situations。
Together, mi opens up the domestic market
This month, apple officially launched the ios8 system. According to external media reports, the health management platform healthkit did not go online at the first time with ios8, due to procedural errors, but this did not appear to have caused the mobile medical market to “reburn”。
“we want to be an apple in the health industry”, liu yi, in an interview with daily economic news at the end of july, revealed the ambition of the medical equipment listed company, which started as a “poster”, to embrace the mobile internet。
Nine an medical care has been in contact with apple since 2010 and is currently one of the partners in healthkit; in android camp, nine an medical care has found mi as an ally。
In its bulletin on the introduction of small-scale investments in millet, the nine-ann medical service states that the small-scale investment in rice will provide an additional $25 million to ihealthinc, which, when completed, will hold 20 per cent of the shares of the new company, and that ihealth will be a partner in the mobile health sector. In addition to this, the millet investment and its associated parties committed themselves not to invest in the main health-based medical platform, products or projects or companies with blood pressure and blood sugar measurements as a single function within two years of the completion of the project。
When asked what specific considerations had led to the introduction of millet, liu yi told the daily economic news reporter that the transformational logic of nine an had not changed, and that after selling hardware as a breakthrough to obtain sufficient users and receive the relevant health data, the health care system had evolved. The investment in millet was introduced because the business model and the number of users of millet are expected to contribute to a breakthrough in the volume of ihealth hardware sold。
With regard to the details of the cooperation between the parties at the level of electricians and cloud services, he further stated that ihealth's smart cloud sphygmomanometer had previously been measured on the millet platform, and that the product would be sold on the millet network on the 25th of this month, with a view to attracting and impressing the “mixed rice powder”. At the cloud service level, it is hoped that changes will be made to the user's habit of using products for blood pressure purposes, and there are plans to gradually improve health counselling, medical diagnosis and socialization services in order to control blood pressure。
It is noteworthy that liu yi believes that the key to the ihealth product is to open the door to the domestic market online. However, until the “hand-in-hand” of the millet, ihealth products were essentially water-testing only at the electrical power plant in kyoto。
In its 2014 semi-annual report, nine ansian medical care stated that “the target has achieved breakthroughs in areas such as health, smart home and maternal and child custody”. Mi also makes smart hardware and does either side intend to cooperate at the hardware level? Liu yi responded that mi and mi are now family and that “the parties do not exclude the possibility of cooperation”。
In addition, in the light of the potential risks that may arise when millet shares, kyawan medical services summed up in the bulletin: on the one hand, differences between investors and former shareholders may arise as a result of differences in corporate culture and management concepts; and, on the other hand, “the introduction of millet investments will result in greater corporate investment in research and development, market development, etc., and higher costs, which would put pressure on short-term performance if sales were not as expected”
Fund-raising plus mobile medicine/
The biannual report for 2014 shows that during the reporting period, as a result of “the growth in domestic sales and the increase in the sale of new ihealth products”, the company earned 22,959 million yuan, an increase of 10. 46 per cent over the same period; business costs increased by 20,62 per cent to 153,42 million yuan over the same period; and research and development investment grew by 54. 85 per cent over the same period, an increase of 18. 5 million yuan。
There is a price to be paid for the transition, as kyawan medical summed up in his 2013 annual report on its first loss in almost a decade: “corporates are still in the early stages of the transformation of personal health management based on the mobile internet, and it will take some time for r & d and marketing inputs to translate into corresponding profits”
In the semi-annual reports, nine an medical care projects a loss in the company's performance from january to september 2014, ranging from $32 million to $24 million。
The daily economic news reporter noted that, in addition to the introduction of millet as an investor in ihealth, the recent release of a fixed increase in medical care at no less than $18. 40 per share is proposed, and that no more than 44 million shares are to be distributed in private, and funds totalling no more than $810 million are to be raised, all of which will be directed around the company's strategic main line towards intelligent hardware and mobile medical perimeters。
The announcement indicates that, in order to increase the user's visual awareness of the products, 9am plans to establish 10 product experience centres in five cities: beijing, tianjin, shanghai, hangzhou and guangzhou. In addition, it is proposed to establish a mobile medical perimeter ecological and intellectual hardware development base at the south park of industry in tianjin city。
In response, liu yi stated that both of the above matters were still in the planning stage. In addition to improving mobile medical perimeter basic products and related services, medical care intentionally expands the area of research and development of intelligent hardware, with the possibility of extending product and service types through the base。
Domestic mobile medical market warming/
Since the beginning of the year, the country's internet giant bat (100 degrees, aribaba, tent) has been in the field of mobile medicine。
Zheng zheng zheng zheng zheng (zheng zheng zheng zheng) has shown in its research that, against the backdrop of successive large-scale financing of internet medical companies, such as dr. Dinh and dr. Rain, “internet medicine will enter a phase of brutal competition and competition for the track. Missing the most critical period of the present configuration is likely to lose the market for future mobile medicine.”
The research also states that it is difficult to fully leverage the expansion of mobile medical services through a single link, and that the development of mobile medical care is a “necessary path” through the creation of ecological and integrated health service closed loops。
Turning to the progress of cooperation with apples, liu yi stated that the healthkit needed to reach both ends, the ihealth data collectors and the medical service provider. The ihealth products have been connected to the platform for the collection of medical data such as blood pressure, blood sugar and blood oxygen; there will also be cooperation with specialized institutions such as hospitals。
It is worth noting that in june and august, in order to “redefine the relationship between hardware and users”, kyushu medical in collaboration with wisdom, interfacing ihealth's smart healthy wristwatch, cloud sphygmomanometers and micro-credit platforms. With regard to exploring progress, liu yi stated that collaboration with wei sin was still in the process of collecting user feedback and helping product overlay, and that the relevant products still needed a grinding process。
Similar to the layout of platforms like healthkit, daily economic news journalists have recently learned that mobile phone qq has recently become a “health centre”. According to liu, the head of the qqhp, the market prospects for wearing smart hardware are wide, and the current “light thunder” is inextricably linked to four factors, namely, the design level of the product, the volume of deliveries, user demand management and user viscosity。
Show the rest of the previous page 12 next page on this page
