At the fourteenth china-based food congress, held on 2 september, the most vocal was today’s president, fan haut, who dared to tell the truth, not only to have the courage to reflect on himself when the industry was in difficulty, but also to name master kang, to open up the pain of its development. Second, as a matter of fact, today’s mallan, based on a consumer’s demand, has been able to launch a brand-new brand-of-the-ball and bovine front, which has stimulated innovation in the whole industry and, at a critical time when the industry is in a stagnating state, he has taken up the flag。
Where's the poison
At the current session, a number of industry experts had pointed out that the chinese noodle industry, which had been recognized as one of china's korean industries, was in a downward trend, prices and profits had been declining, products had reached the ceiling, especially small and medium-sized enterprises, and there was an increasing need for surgical treatment in china compared to the dynamic development of china and korea。
Why, in the face of a large country like china, with growing consumer capacity, has the convenient sector developed over two decades been hovering at the lower end of the market and the perception of consumption is still at a lost stage? The answer to that question was that today's chairman, mr. Fan hao, who had dared to tell the truth, had at the current session uncovered the difficulties of industrial development。
In his message, fan stated that china's noodle industry, despite its brilliant stage of development, had generally not developed well and that most enterprises had been competitively eliminated. The main reasons for this are insufficient innovation, imitation, price wars and brand pressure, which lead to a disordered development of the sector, with enterprises being tired of competing market prices and neglecting the core concept of industrial development: consumer claims and higher product values and product innovation。
In the above-mentioned industry development “causes of disease”, fan has also been singled out for criticism of the industry “master kang”. In his view, the industry leader should have taken the team forward, not “one who innovates” and could not have produced the same products by imitating the wind, then competed cheaply in the market and monopolized the market, which would only be detrimental to consumers, more detrimental to industry development and immeasurable to their own brand growth。
The president of the chinese society for food science and technology, monsook, expressed the same view at the meeting, arguing that china's convenient development had taken a turn, focusing on the self-expanding of enterprises, neglecting industry interests, and giving birth without eugenicity. In the case of bad competition between firms in the industry, there is a call for “co-contributions” rather than “competing pies”。
The only cure is innovation and respect for consumers
At the current session of the conference, participants had agreed that, in order to reverse the industrial dilemma and restore a healthy industry environment, it was necessary to move from a market price-driven to a higher value of products; to move from a focus on rivals to a focus on product innovation and technological innovation; and to explore ways of rediscovering food-friendly values through innovation, relying on new and differentiated markets rather than low-end markets for food-sharing。
At the meeting, the president of the board of governors of today, fan haut, also made a call for innovation if the industry was to be healthy and for innovative products to be tapped in response to consumer demands. At the invitation of today's mairon, executive director wei joon-hyun, executive director of kang master's food holdings ltd, also expressed the view that enterprises should seek to upgrade technology in a consumer-centred manner to create a favourable competitive environment for industry development. The managing director of the unified enterprise (china) investment company ltd., hou yonglong, stated that the bottlenecks in facilitating the entry of the face-to-face industry were mainly due to the departure of enterprises from the consumer-driven path. Key words such as innovation, consumer claims, value-added, and cooperative win-wins are easily identified as new strategic directions。
According to the information received, today's macro's two products — fragrance beef paste and turquoise gold soup, respectively, were awarded the 14th conference of food-friendly and food-friendly innovation award 2014, and the best exhibit award for 2014 was included in the portfolio. Today's macro has rightly become the biggest winner of this session and has once again confirmed his position as a trade leader. At the same time, a number of innovative products such as master kang's “love dinners”, a unified “fashion” and white elephants' “bones” appeared at the current session of the conference and received great attention from participants。
Innovation is becoming a fast-track knife for the “treatment” of development disorders in the noodle-friendly industry. In 2014, the enabling industries that accumulate too much pressure began to be innovative. Meeting consumer demand is becoming a new driver of innovation, with the price-to-value rise and innovation of large firms showing an upward orientation for the industry, and business innovation is becoming the mainstay of china’s transformation and upgrading of the food industry, opening up new opportunities for healthy and orderly industrial development。
Responsible editor: zhang dei
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