On the eve of the fourth of july, the car rental industry will also be at the breaking point。
It is worth noting that, with the tightening of policies in the area of commercial car rentals, the number of orders for some of the rental platforms has increased significantly, with the next p2p model. However, lack of clarity in positioning and uncertainty at the policy level are the biggest operational risks of this model。
P2p car rental orders are growing rapidly/
The domestic car rental market grew in the middle and autumn periods. The vehicle reservation rate for front-line city rental companies was known to be close to 90 per cent during mid-autumn. In this context, rental rates mostly fluctuated by about 20 per cent, some hot-door models even by 50 per cent, and some were even fully rented。
According to data from the country's p2p rental platform, the number of registered members and the number of orders on the bmv platform have grown dramatically since the end of august, with the order volume increasing by up to 150 per cent for two weeks in a row, with young people aged 18-34 becoming the main consumer, accounting for about 75 per cent of the membership。
The founder of the bmw told the daily economic news reporter lee yubing: “as opposed to the traditional car rental company, the bmw does not own the vehicle per se, but rather a p2p-based car shared rental platform. Through the platform's website and mobile phone clients, on the basis of lbs, the owner can easily rent idle vehicles to nearby and urgently needed tenants to earn additional income. Because the owner shares idle vehicles and there are no hard expenses such as store rents, manpower costs and management operating costs in the sharing process, the price is 30 ~ 50 per cent less than that of the traditional car rental company.”
P2p rentals, i. E. Private car owners who place their vehicles on network platforms at a price, users with rental needs can share them through the lbs of p2p rental software and geographical locations, view the rental vehicles that are chosen to be close, deal directly with the owner and lift them in person。
In contrast to the current robust pattern of easy access to vehicles and the aa rental model, the p2p rental of vehicles provides only personal vehicle services and no driver-driving services. In other words, the p2p model is more like a treasure-hunting model, offering platform services only。
If the owner wishes to lease his idle vehicle for a short period, only basic information, photographs of the vehicle will be uploaded in the app, and the vehicle will be placed on the app as soon as the staff member has been physically checked。
According to li, the rental price for each car is fixed by the owner, who only provides a reference price range and does not interfere with the price pricing of the owner, and who will place a “box” inside the car, who will be able to locate through the gps satellite and be kept informed of the location of his vehicle。
“airbnb”/
“in fact, the so-called p2p rental car can be seen as airbnb in the car version.” a professional told the daily economic news reporter。
Airbnb is a short-term rent platform in the united states, where owners can upload their idle room information to airbnb for rent, and owners can set their own prices and rent hours. At the core of this model is the optimization of the stock of relevant products in the market through internet platforms to reduce the structural imbalance between supply and demand。
There are a lot of aribnb imitators in the country. At present, airbnb users are located in nearly 34,000 cities in 190 countries and have published 50,000 rental information。
Relayrides, founded in november 2008 as the world's first p2p rental car service, is very similar to airbnb's model. Relayrides publishes details of its vehicle through private car owners when their car is idle, determines the hourly rental price, rents to others, and receives a fee for the website. To date, relayrides ' total financing has reached $54 million。
The daily economy news reporter noted that the car-sharing leasing model has been developing for half a century abroad and is well established in terms of mode of operation and consumption environment。
The emergence of mobile internet and smart information technologies over the past two years has provided a technology-based platform for the spread of car-sharing models and created a market base for their rapid expansion。
The idea of “shared economy” is achieved by using internet platforms to rent out vehicles that are temporarily idle and to make it easier for tenants to travel while reaping benefits。
In the traditional sense, the expansion of car rental enterprises has been achieved more by vehicle growth, which means that every step of the development of the traditional car rental model has to be carried out by large purchases of cars. However, increasingly crowded traffic and the resulting tail gas emissions have become important barriers to urban development and, as a result, more and more cities have begun to join the wave of limit signs, tremors and limited purchases. Against this background, it is clear that the large number of vehicles purchased runs counter to the mainstream expectations of the government, as this will only increase urban vehicle holdings。
The advantage of p2p is that it does not increase urban vehicle holdings but is intended to optimize the allocation of resources through internalization and redeployment of existing idle vehicle resources。
In its interpretation of the beijing city council's regulations governing the rental of cars in the city of beijing, it was made clear that “car sharing, as opposed to self-driving vehicles, can effectively address issues such as parking space shortages, traffic congestion and emissions of carbon dioxide and car tail gas, and is a desirable green mode of transport. By implementing `car sharing', car leasing and other modes of travel, it can be effectively combined to create urban transportation systems that meet `quality' travel needs and to increase the efficiency of citizens' travel.” “we think this is a government model that encourages car sharing.” lee yeo-bin told the daily economic news reporter。
Tens of billions of market cakes/
The rolandberg data show that the size of the chinese car rental market increased from 9 billion yuan in 2008 to 34 billion yuan in 2013, with a compound growth rate of 29 per cent per annum; the number of fleets increased from 100,000 in 2008 to 369,000 in 2013, a compound increase of 30 per cent. The size of the chinese rental market is expected to increase to 65 billion yuan by 2018, with a fleet of 779,000 vehicles。
Also, according to data published by the beijing bureau of statistics, 5. 2 million private cars in beijing have an average driving time of less than two hours per day, which, combined, does not exceed 14 hours per week, well below the standard of two days per week。
Previously, it had been conservatively estimated that 100 billion dollars of automobile resources were wasted annually in beijing alone, while more than 20 million people still had unsatisfied car needs and there was a huge structural imbalance between supply and demand。
An imbalance between supply and demand is a business opportunity. In the case of a sonata 8, the purchase cost is approximately $200,000, the sale price is estimated at around $140,000 after five years at a discount of $60,000, maintenance and insurance costs of about $7,000 a year and an average of $19,000 a year。
A vehicle of the same type with a one-day lease price of $250 for a p2p rental platform will, on average, be able to share the full cost of maintenance and depreciation for one year for a period of 76 days on average, and the full cost of maintenance and insurance for a period of 25 days on a year, excluding depreciation。
According to lee, the greatest advantage for the owner of the vehicle is that the p2p rental of the vehicle can help them to earn the income by offsetting the maintenance costs by short-leases, thereby serving the purpose of maintaining the vehicle. The model therefore has value added to the supply side。
Grey area to be defined/
Capital markets have shown great enthusiasm for the p2p model。
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