Shanghai will hold the coffee culture week “for coffee, the sea above”. In a moment, the culture of coffee became the focus of attention. In the midst of discussion, we need to clarify some understanding。
First, globalization is the first characteristic of the culture of coffee. It is correct to say that coffee is the product of a certain way of life in the west, in part, but, in general, coffee culture represents world and extraterritorial civilization — note that it is “extraterritorial civilization” rather than “western civilization”. Coffee originates in africa, first found in ethiopia, through the spread of the arab world, and it was said that it was not until the seventeenth century that the dutch smuggled living coffee trees and seeds back to their countries that eventually flourished in europe, while it entered shanghai, mainly in belarus. As part of the landscape of the 1930s, cafe white russia was well known among intellectuals, and cafes such as the “dds” renaissance became a social space for middle-class foreigners at the time, and, of course, a “revolutionary cafÉ” with left-wing figures like the morphine cafÉ has emerged。
This is to show that the culture of coffee is now spreading and that there is a good chance that the tide of globalization will see greater light than china and the east. Our neighbour, viet nam, is the second largest producer of coffee in the world and the second largest exporter of coffee. According to the latest statistics, the total number of cafés in shanghai ranks first among the 50 international cultural cities worldwide. The fine, diverse and changing culture of coffee, which is the product of the exchange of cultures between china and china, is a fitting reflection of the spirit and character of shanghai cities. This is also illustrated by the fact that even a new coronary outbreak, even a “reverse wind” of globalization, will not stop shanghai’s openness and chinese resolve to integrate into the world. It can even be said that the rise of the culture of coffee in shanghai is a powerful response to the tide of anti-globalization。
Universalization is the second characteristic of the current coffee culture. Café culture is more worth mentioning than coffee. Whether it is picasso, on the left bank of the seine, the picasso café, which sartre left behind, or borges, who often comes to the cemetery in buenos aires, the café de la café de la café de l ' homme and the social elite, the world is celebrated in the midst of the crowds of humans. In the past, cafes in the upper beach were also popular, fashionable and mediocre places, and in special times the “old koehler” were ways of maintaining dignity and quality of life. A cup of coffee in the hands, smelling, sucking, pursuing a sense of tongue pressure, a ratio of beans and a fine temperature difference。
In the 1980s, a 10-dollar cup of curry. Many people may still be looking at situations where they are afraid to break the door in front of closed cafes. To date, as consumption levels have risen, the quality of life has risen, and creative cities have developed, the cafés are facing many transformations, from simple drinking spaces to complex spaces of culture, socialization and innovation, from places of contact with elite elites to spaces of leisure for ordinary people, and from places of fashionable young people, “old koehler”, to places of rest for the elderly and plaza dancers. I see with my own eyes that the story of starbuck's afternoon floor belongs to the plaza dancer. The culture of coffee is no longer high, but is rapidly spreading to all, highlighting the general view of people's cities. Those who returned from the trip informed that, unlike in europe, viet nam was also home to mostly middle-aged elderly people in coffee shops。
The whole industry chain is the third characteristic of the current coffee culture. According to a trained coffeemaker in starbucks, the coffee industry consists of planting, baking, extraction, cooking, drinking and, in one case, soaking, frying, leaking, leaching, irritating, irritating and immersing. Science and technology are well represented in such conservation methods as capsules, liquids and instant coffee. As a model for creative industries, the giant coffee-coffee storage cans run through the top and bottom floors of the pick-up workshop at starbucks, south china. The workshop, which is like a transparent factory located in the centre of the city, shows the whole process of coffee production, where the total amount of coffee beans baked is over 3,000 tons; an innovative workshop, heinawakawa, which seeks excellence, where new products are sent out to the country for more than 150 dollars; and a small coffee museum, where more than 1,000 coffee screenings are counted. In addition to its own industry-wide chain, the concentration effect of the coffee industry has also led to the development of other industries, such as fashion, tourism, showmanship and creativity. In addition to the big brand of starbucks, various creative coffees, refined coffees, flower coffees and home brands are blooming in the streets of shanghai, where the dynamism and charm of the city of innovation are displayed。
Globalization, popularization and the emergence of a culture of coffee along the whole industrial chain are emerging as the winds of openness for the global city of shanghai. Why do you give so much attention to a small cup of coffee, the answer may be here。
