If the term “antimonopoly” is still abstract for the automobile industry, its existence has been truly felt in the past month。
On 5 august, chrysler china automotive marketing ltd. (hereinafter chrysler china) released information that the price of part of the product and spare parts had been reduced from the beginning of the period, with an average reduction of 20 per cent。
In an interview with the daily economic news reporter, chrysler's relevant officials stated: “this reduction is intended not only to give consumers long-term support for jeep, chrysler, dodge's brands, but also to respond to the price supervision inspection by the national commission for development and development and the price supervision inspection by the antimonopoly office and the shanghai market reform commission.”
The giants began to “soft”. It is further reported that the anti-monopoly is not only associated with luxury brands, but also with popular brands, and that the anti-monopoly storm in the automobile has swept the entire industry。
According to official chinese sources in chrysler, the reduction in the price of spare parts included 145 products, including lamps, exterior mirrors, starters, etc., with a 20 per cent reduction; while the price of the flagship product jeep grand cherokee srt8 was reduced by rmb 65,000; and the price of grand cherokee flag 5. 7 l was reduced by rmb 45,000。
At present, the shanghai csd investigation of chrysler and hubei prices board is nearing completion. Both enterprises have identified the existence of monopolies. There was no response from the relevant officials in chrysler。
On the same day, media reports stated that, in order to investigate mercedes monopolistic behaviour, “the antimonopoly investigation team of the national commission for development and development (cnrd) raided the shanghai office in mercedes, several executives were interviewed and several computers were inspected”
As early as 3 august, mercedes-benz motors sales ltd., beijing, announced a partial adjustment in the price of spare parts for repairs effective 1 september. Benz indicated that the price adjustment would cover the mercedes-benz model and cover more than 10,000 accessories. Of these, the windshield price fell by 29 per cent, the price of the booster pump by 24 per cent and the price of the radiator by 16 per cent. Benz indicated that, as a result of this adjustment, the price of spare parts for some repairs had been reduced by an average of 15 per cent, further reducing the cost of using vehicles by clients。
Prior to the end of june, mercedes released information that the price of the basic maintenance package would be reduced from 1 july, with an average reduction of 30 per cent。
For almost half a month, our country has continued to work on antimonopoly investigations. At the end of july, the official jeopardy rover announced that, in response to the antimonopoly survey, the price of the three car types had been reduced from 1 august to an average of $200,000。
The day after jaguar announced a downward adjustment in product prices, audi also announced a downward adjustment in the prices of equipment from 1 august, with an average reduction of 20 per cent。
In an interview with a journalist for the daily economic news, one of the directors of the association said: “it should be said that the antimonopoly investigation is only just beginning and that the number of automobile-producing enterprises that follow lower prices for products and spare parts will continue to grow in the future.”
The lower price is mainly for spare parts
To date, bmw, toyota and japanese enterprises are known to have been interviewed by the commission。
According to ndc sources, specific penalties will be introduced shortly after the completion of the investigation. “there are probably two models, one for notification and the other for the enterprise's annual turnover of 1-10 per cent.” according to the source. Our antimonopoly act provides for a maximum fine of 1 per cent or less than 10 per cent of the amount sold in the previous year for enterprises involved in monopolies。
It has also been reported that the anti-price monopoly investigation will be governed by the application of the “clemency principle”: that is, the preference for enforcement deterrence of enterprises in the early stages of anti-price monopolization enforcement applies equally to longitudinal price monopolization agreements for enterprises that cooperate with the commission's inspection of prices and that have the initiative to report and submit significant evidence, and that have a strong emphasis on mitigating or exonerating them。
The vice-president of the chinese association for the circulation of cars, shen jun, stated that the penalty for lowering the price of a transnational brand would depend on the existence of a violation. “the proactive price-cutting attitude of the car companies has responded positively to government, market and consumer doubts about monopolies, but the commission will not avoid punishment for illegal motor companies as a result.” the shen juni stressed。
Shen jun stated frankly that the chinese automobile market was still at an premature stage in the seller's market, where the host plant dominated the price. Therefore, enforcement should be strengthened and governments should introduce competition, and enterprises should focus not only on anti-monopoly initiatives, but also on how to regulate the growth of the automobile market and how to make it work for consumers。
According to the antimonopoly research group of the chinese association for automobile circulation, the ultimate goal of antimonopoly is integration with the eu. While some brands currently reduce the price of some models, the zero ratio for other models is still not low, with the usual international zero ratio being 2 to 1 or 3 to 1. In turn, it is assumed that future reductions in multinational brands may be higher than in spare parts, rather than in the car as a whole。
Responsible editor: zhang dei
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