In this month of july, when people are getting dizzy, one thing sobers us up is that everything seems to be on the internet。
On 22 july, a source reported that the number of internet users in the country had reached 632 million, with internet access reaching 83. 4 per cent, surpassing traditional pc access rates for the first time (80. 9 per cent). This information, widely disseminated by the internet, tells us that life has become internet-based。
On the same day, another source told us that commerce was rapidly becoming internet-based. In his reading of the guidance on accelerating the application of new energy vehicles, the deputy minister of industry, shinzo, stated that internet enterprises could also enter the field of new energy vehicles, provided they had a certain foundation and were able to develop research and development capabilities。
The minister of industry and communications has previously stated that the automobile industry, including the development of new energy vehicles, attaches great importance to the integrated application of internet communications technology and the automobile industry and to technological innovation. At the same time, emphasis should be placed on innovation in business models, through which existing bottlenecks in the construction of recharge poles can be broken and industrial development promoted。
Waiting for years, one flower. The sudden opening of the door to the industry has made the leading internet companies happy。
Although there are more than 321 whole-car manufacturing enterprises nationwide (data for 2012), car manufacturing is one of the most regulated industries in china and one of the highest barriers for competitors. Not only does the industry have very few production licences, difficult qualifications and qualifications, well-defined capital and environmental requirements, but there are also very high mechanical manufacturing capacity requirements, and barriers to marketing channels are like copper walls。
However, the tesla sports car, manufactured in silicon valley (not detroit), has subverted most of the rules that chinese car manufacturers can understand: it is an industrial recruit, with less than a decade of car history; it is managed by outsiders, with core managers closer to it professionals; it comes mainly from venture capital and securities markets; it abandons traditional energy sources and chooses electric power as an engine; and it abandons the traditional 4s outlets in the automobile industry and uses the internet direct marketing model。
Tesla's birth has also led us to learn more about innovation as a small car: the positioning of pure electric runners, very simple designs, speed speed, short charge time, long flyer, charging stakes in parking lot, easy access to control systems, and the pleasures of the internet at any time and place ..
The tesla car, designed with the apple concept, has done a great deal at every point of experience. Its great practicality, its extreme detail and its unique marketing methods have given us a profound insight into the new internet-based thinking of the automobile industry. Many people have looked at tesla and ask themselves whether china is developing the automobile industry by upgrading it with information or by redefining it with internet thinking
Proceeding from the wishes of the people, the so-called chinese dream begins with a housing dream and a car dream. Compared to the automobile industry, the internet has been involved in the real estate industry earlier than in the automobile industry, and the chain of engagement is wider than in the automobile industry. In particular, real estate electricians, represented by easy to live in china, have internetized the main battleground for house sales a few years ago, basing their judgement on big data analysis of the whole real estate industry。
So far, google has developed unmanned cars for many years, and 100-degree, apple, microsoft, tunning, ali baba and huai have all developed automobile electronics or car-networking operations. Although no firm has yet clearly built a car, the views of internet companies and car companies have been fierce, and internet companies have felt that the car industry is out of date and in urgent need of subversion。
At the same time, some of the large funds coming from the internet industry have been deeply involved in the real estate industry, while others have become de facto custodians of real estate companies, such as grand, conglomerate, fang zheng, qing, fox search, and others。
Although many experts believe that the relatively closed nature of the automobile industry, the multiple barriers and the huge capital of the real estate industry and the super-long industrial chain make short-term subversion of these two industries quite difficult, the above-mentioned facts have shown that the chinese dream is becoming internet-enabled; and, with the rapid rise of the chinese internet industry, two of the most central advantages of internet enterprises - – first, money and second-rate innovation are the tools for internet enterprises, a “out-of-the-board” bridge that quickly breaks down barriers to traditional industries and bottlenecks to development。
Indeed, the “cross-border” development of internet enterprises into traditional areas in recent years is no longer news. The presence of internet enterprises is seen everywhere in areas such as electricity, mobile phones, supermarkets, couriers, banking and finance. Today, there is a clear sense of the challenge posed by internet whizzing in the traditional areas of cars and dwellings, which are difficult to access. Even the traditionally strong and steady zhang zhang, who has recently been stimulated by the “internet-based brats”, said, “when he thought he was oil on a wheel, he now found mud on a wheel and was about to be eliminated.”
The logic of the open logic of stimulating the cannon is that real estate has reached another stage, moving from the strength of developers and governments to the strength of users; from having a house to having a better house; from having a product to having a user scream; from interacting with users to becoming a fan at an earlier stage of marketing; and from providing a life-long, comprehensive service to users, with a rapid succession of products and services。
It is foreseen that large data will make it possible to build a house according to user needs. Internet-based real estate, whose industrial chain can be standardized and commercialized, includes design, material, renovation, electrical plumbing, horticulture, culture, retailing and consumption; housing construction will also be standardized, industrialized, or even printable by 3d; the internet can even reduce the risk of property sales, boost the mobilization of obsolete assets and innovate models of real estate profitability。
Everything is internet-based and real estate is no exception. Now, with internet thinking to revisit the real estate industry, we have the opportunity to be the leading industry leader, tesla。
Liu changjie, male, born in 1972, is a peak of inner mongolia. Graduated from the national economic management division (class 90) of the university of inner mongolia and master of project management engineering (mpm) of the university of jilin. I'm the editor-in-chief of liao ning radio and television
Responsible editor: zhang dei
[whispering information cellular client downloading]
