Round bell dates, big skins, small kernels, bells in shape, have been cultivated for more than 2000 years in ping. However, for a long time now, most of this special agricultural product has been self-sold locally, failing to sell at a good price and generating additional benefits for local villagers。
In 2021, eight local villages with the base of the date-palm industry jointly established the new village of the administration — the new village of the date-pastoral village — and, through the “new village party committee + co-operative + farmer” model, introduced a service of round-bell date production, with the branding of round-tree dates, which increased to nearly millions last year。
The new village is not the original of the new village. Since 2019, 62 new administrative villages have been established in the city of tsai ping. Currently, these new villages have a total collective income of more than $500,000, of which one third have a collective income of more than $1 million, which greatly contributes to the local rural renewal process。
How can the administration of the new village develop silent dates into a rich industry? What are the difficulties that need to be overcome in the new administrative village on the road to making the villagers rich together? In the context of rural renewal, what is the experience of the new village of administration worth learning
Round bells from the new village
A new village of administration has been set up
Now is the time when the date-palms will bloom. In the new village of the town of shaw's house in the city's flat district, thousands of acres of round bells are busy gathering honey. The date nectar became the best-selling product in the current eco-park。
"the honey of the date is just one of the products in the chain." the first secretary of the new village party committee, liu hao, described the new village as having built a date industry around round bells, from freezing fresh dates to date honey to date tea, date wine and so on, which has resulted in more than 10 products。
However, this path to wealth is not as good as it could be imagined。
The town of shaw is in the middle of the yellow river and the land is sanded. The trees are cold and drought-resistant, have developed roots and are viable and are considered to be a good tree species for weather sand. In the 1990s, large areas of the population were planted with new dates, based on the conservation of old dates. Much exploration has also been carried out to develop silent dates into a rich industry。
In 2021, eight villages with a large-tree industrial base in the town of xiao jia town formed a new village for date-trees. Through the “new village party committee + cooperative + farmer” model, a dragon service was introduced to provide round-bell date-bearing services to regenerate the business. In order to develop the date-palm industry, the new village has also introduced a number of food-processing enterprises to cooperate in the development of date-palm products, and has invited electrician enterprises to stay in the country and regularly train electricians to sell date-palm products throughout the country via the internet。
“the villages used to be separate wars, without the true value of the dates being excavated and at a price of more than two pieces. The bell dates are now branded at a price of $8-10.” liu said that last year, the sales industry in the new village reached $9. 6 million, three times more than before the new village was established。
On 29 may, liu chau just came back from a date-making company in zhengzhou to learn some new insights into the development of the date-palm industry. “we want to upgrade the design and packaging of round-bell date-palm products, while promoting new trademark registration and production licence applications, targeting large players, and moving web-sale products from primary products to deep-processed products”
All kinds of products in the palm-tree chain
Cross-hatting, new village integration moving forward
The establishment of the new administrative village, which has transformed the local bell dates into rich dates, has also been usefully explored for the revitalization of the local villages. But it is not just the road, but there are many hard points to break。
“the integration of the new village is a crucial step for the good functioning of the new village.” according to liu, the new village was formed by a coalition of four strong and four weak villages, eight of which are close to each other, but the long-established concept of small villages poses a considerable challenge to the integrated development of the new village。
In order to overcome this isolated village concept, the new village party committee of the soyuzang village incorporated the branch secretaries of the eight villages into the new village two committees to promote the new village perception of cadres through cross-hatting。
“for example, the village a cadre, who is responsible not only for the village a habitat environment but also for the other seven villages, is responsible for the habitat environment. Through the establishment of a collective appraisal mechanism, an assessment was made of the living environment of the village as a whole under the responsibility of the cadre. In the cross-service of new village cadres, there is also a situation in which “the villagers of their village exclude the management of the cadres of the outside village”, as well as a situation in which “the cadres of the village relax their management of the village”, which tests the work wisdom and responsibility of the village cadres。
“new village governance also needs a broad vision and integrated implementation.” as an example, liu xinxiang village has earned more than $1 million in collective income since its establishment, but the use of the new village's collective income, including funds allocated by its superiors, requires the implementation of a collective resolution by the new village party committee, which takes into account the development status of the eight villages in an integrated manner to determine the conduct of a particular task。
Is the new administrative village, which promotes common prosperity through integrated development, more advantageous for the weak village, where the former strong village will suffer? Liu chau doesn't think so. In his view, the development of a new village would generate more revenue for the community and more could be done, not only to catch up with weak villages, but also to strengthen them。
As an exploratory model for rural renewal, the new administrative village is still evolving. Liu cai believes that there is still a long way to go to make the eight old villages truly a village。
One third of the collective income of the new administrative village is over one million
The establishment of the new administrative village is not the first of its kind. In addition to the new administrative villages built around a particular industry, such as the new village of dates, there are also the new administrative villages in buing, which have led to the development of the surrounding villages with the radiation of the lead. This is the new village of guangzhou。
The village is well known and, through the development of vegetable sheds, has emerged from a “rich village” path. After the establishment of the new village of guangzhou, which was jointly established with 10 surrounding villages, the development of high standard basic agricultural land, the expansion of the vegetable industry, the extension of the vegetable industry chain, and the development of the prefabricated vegetable industry have led to a new development path driven by the “industry, home-based” industry, with a net per capita income of $46,000。
“the installation of the new administrative village is an exploration and innovation for district development and rural revitalization.” the secretary-general of the district council, sun yongjun, introduced the fact that the plains were flat and the villages were small and scattered, to the detriment of the concentration of funds, resources and policies. To overcome this challenge, since 2019, ping has optimized the 732 administrative villages throughout the district to 62 new villages and 26 communities, and has introduced the organizational “four uns” model for the new village innovation, which has resulted in the formation of party leaders, strong village leaders, weak villages to catch up, and villages to be rich。
The administration of the new village has greatly contributed to the local rural revitalization process. According to sun young jun, the total collective income of the 62 new villages is now over $500,000, of which one third is over $1 million。
“as a result of the establishment of a new administrative village and the development of a series of clusters, it is possible to give a radiation-driven role to well-established and well-regulated villages, as well as to create an advantage of scale, holistic planning and misdevelopment, which are relevant to rural governance.” the director of the institute of regional economic studies, shandong university of economics and economics, dong yingzheng, said that。
(people's daily news client, shintao)
