What's good and good
Henanguana has the highest area and production in the country. Recently, watermelons have been marketed in open areas such as henan, some of the production areas have experienced marketing difficulties, prices have fallen, and issues such as “a few cents of the watermelon” have given rise to concern。
The study found that watermelon, which is “a few cents per pound”, is mainly a small-headed, stymied and tasteless tailmelon, or a special price for farmers who rush into the market on their own, which is not common in production areas. The average watermelon is bought at a price of us$ 0. 2-0. 3 per pound, sold at a better price of us$ 0. 4-0. 6 and priced at a higher price, but on the whole it is significantly lower than it was during the same period the previous year. The low cost of this round is due to short-term factors such as weather anomalies and the concentration of production areas on the market. It also reflects the in-depth problems of the lack of suitable varieties, poor production management, poor classification systems and poor marketing organization。
Why is the price going down
In recent years, the number of single products has increased, total supply has remained high, and different quality prices have varied considerably
During this period, a number of the villages of fan zhuang, which opened the city, visited lagua at dawn. According to liu liqin, the average watermelon purchase price this year was 0. 2-0. 3 cents per pound, down significantly from the same period in the previous year, with better goods sold at 0. 4-0. 6 cents per pound. A few cents of the watermelon is distributed online, mainly in the form of some tails, and farmers do not have a local pattern to avoid poor treatment on the ground。
Ten acres of watermelon were newly planted with maize and peppers in the village of guano li-mu, the village of kitang li, which opened the city. He said that good watermelons can sell up to $0. 4 per pound and about $0. 2 per pound。
The case of the two guaran shows that prices in the production areas are declining and sales are under pressure, but the price differentials are greater for different quality watermelons。
The authorities concerned also found that some of the media outlets, which publish and disseminate false reports from the media, singled out local low-priced clips in order to give a partial and deliberate view of the marketing dilemma, mask the whole picture of the situation and give the impression that the price of the watermelon is lower。
Some 1. 5 million acres of watermelon are found in the south of the river, with a significant proportion of the melon plant being planted, with an area of between 600,000 and 700,000 acres being planted annually. Farmers plant watermelons in the later stages of wheat growth, and watermelons grow pre-harvest peppers and maize, increasing business earnings while ensuring food production, is a long-standing local food-melon rotation。
The chief scientist of the national system of industrial technology for western melon has analysed the increase in individual production of the watermelon in recent years and the overall supply has remained high. Last winter was warm, with higher yields in guangxi, hainan and yunnan provinces, as well as in the south-east asian region, and low start-up prices around spring festivals, which stifled prices in the successor regions. At the time of the closure of the open watermelon market in late june and early july of this year, early in the rainy season, rains accelerated the maturity and reduced quality of some of the watermelon, and muddy roads in the field affected the acquisition of customers。
According to louway, the general agro-agriculturalist of the department of agricultural and rural affairs of the city of opening up, this year the area under cultivation has increased and is closer to the time of listing in the surrounding provincial production areas; some of the membranes that have been closed have not yet been collected, and the melons and melons have been quenched with melons and garlic, with a concentration of short-term supplies. Some farmers in the opening city's mascots are using the “treasure membrane” model, with watermelons on the market from 7 to 10 days in advance, followed by rainfall, and some of the melons have increased water content and are unsustainable for long distances。
Why is the market not competitive enough
Aging, underclassification, mostly sold around the site
Suh chihong, the chief expert in the industrial technology system of the western melon of henan province, believed that the sealing had long been lacking special varieties suitable for the melon species and the open environment. “metto” sugar and taste are better, but it is more suitable for the fine management of the sheds, which is less resilient and stable in the field; old varieties of “tornados” are resistant and steady, but sugar and taste are difficult to adjust to consumption escalation. There are also similar varieties in the market, sold in the name of “americans”, and the quality of seedlings varies。
Behind the choice of varieties is the trade-off between market recognition and robust production against risk。
According to wang lin yun, the secretary of the north kam village party, the local “american” type of seedlings are worth $0. 7-1. 1, each growing 550-600 acres and producing approximately 6,000 ct. Although tornados are cheaper and more productive, they account for more than 90 per cent of the village's “americans” type of cultivation, with only four or five households growing “tornados” because of the higher recognition of the “americans” market. The risk of “americans” being less resilient and more volatile in quality is concentrated in the event of continuous rainfall。
The insufficiency of local competitiveness is particularly evident in the volume of circulation in large wholesale markets. Ninya, the manager of the food safety office at henan state market, described the daily sales of about 820 tons of watermelon in the market, of which about 800 tons were from outside the province and only 20 tons were from within the province, a low percentage. Among the external sources of goods from the province, yunnan, hainan penang, hebei, shandong, jiangsu, shandong, and the northeast, shaanxi, the sugar king are the main players in circulation; the interior of the province is mainly from open, new, medium-profit areas and is mostly sold around the land of origin。
Ninja soldiers analysed the ageing of species, low sugar levels and uneven fruit types in the opening of parts of the local watermelon, which makes it difficult to meet the stabilization criteria for large-scale wholesale circulation. Local melons that enter the manbong market, mostly from nearby farmers using tricycles and small-scale agricultural vehicles, are distributed to free public trading areas on a piecemeal basis, with a gap compared to out-of-provincial watermelon size organizations, standardized selection and stable supply。
Some of the melon crop production methods are still widespread and are affected by, inter alia, wheat growth and labour shortages, and the unregulated management of whole branches, fruits and water fertilizers leads to instability in the integrity, sugar content and sustainability of the crop. On 7 july, the zheng state polytechnic station of the national industrial system of west melon found that the product could be sold at a cost of $0. 7 to $0. 9 per pound, with a value of $0. 4 to $0. 5 and only $0. 2 to $0. 3 with a price difference. However, the system of ranking and branding is not yet well developed, and quality prices are difficult to achieve as a result of mixed sales。
Cultivation is fragmented and supply chains are short, further reducing marketing capacity. The ninja soldiers stated that local watermelons, from picking, sorting to storage, distribution, have not yet formed a fully stable supply chain, and that after the multi-manufacturing areas were listed and the local melons reached the end of the harvest, they were at a disadvantage compared to the new quality melons in the field. Once some farmers have taken gua out of the fields and lacked the conditions for refrigeration and return, they were sold at low prices。
How to balance production with revenue generation
Reduce the risk of cyclical demurrage by building varieties, standards, branding and organization
According to the experts, a period of demurrage should not result in the denial of the melon seed basket, much less the “one-size-fits-all” requirement for farmers to withdraw. The melon stocking model combines production and harvest and is realistic and reasonable in the absence of stable alternative crops. The policy focus should shift from “restricted seeding” to “good breeding and selling” for farmers。
The first is to speed up the development and screening of wheat melon varieties, to promote a combination of the quality advantages of “medo” and the anti-resilient and stable productivity advantages of “twirl”, to screen varieties that are resistant, resistant to broad management, of good quality and suitable for storage, and to increase the promotion and dissemination of good varieties and prevent the sale of counterfeit good varieties。
The second is the establishment of standardized production demonstration areas, which create norms for the prevention and control of whole branches, fruits, fertilizers and pests that are suitable for the melon stocking model, and improve the quality of fruit and commodities through socialization services, promoting the classification of watermelons by size, quality, appearance, etc., and enabling dealers to acquire and install containers。
Thirdly, there are supply chains and market organization gaps at the site. The promotion of cooperatives, brokers and leading enterprises to organize their farmers in a decentralized manner, improve systems of harvesting, pre-colding, selection, packaging, storage and export, and improve stable supply capacity. The man state market has established free public trading areas and has arranged for the production and distribution matching to match the demand with the supplier's resources in the field. Such measures have contributed to emergency marketing, but more importantly, have contributed to the shift from “farmer zero” to standardized and scaled-up distribution across the country。
Fourth, improved monitoring and policy guidance on marketing and marketing, timely issuance of information on cultivation area, maturity, weather, market availability and prices, and the introduction of wrong peaks. The agricultural and rural sector should also assess the impact of policies on the production patterns of cash crops for fresh life and use them in a disaggregated manner while maintaining the food security floor. The current market pressure can be mitigated through customer interfacing, transport coordination and centralized procurement, and the risk of cyclical demurrage should be reduced over the long term by varieties, standards, branding and organizationalization。
