In the evening of march 31, 2015, the 21st century cyber automobile column released a 2014 bulletin to the public. According to the bulletin, over the past year the company has earned $3. 23 billion, a net loss of $1. 65 billion。
If the loss of $480 million in 2013 is taken into account, in two years, the loss of one steamer, harry, was more than $2 billion。
As a result of two consecutive years of losses, the firm has been given an exit risk warning, and its short name will be changed to “*st shali” (case 000927, consulting). After the change of name, the company behind the car stock was actually at the forefront of public opinion。
What happened to harry
In the chinese market, the sharp decline in the sales of new vehicles is a major cause of the loss of a rocky summer. The volume of new car sales, which turned back to one stifling in 2014, fell again by 51. 10 per cent compared to 2013 when the losses were significant. The decline in sales of two main sales vehicles, shali a+ (-46. 72 per cent) and wichi v5 (-51. 2 per cent), was significant。
At the same time, the narrow product coverage, old vehicle-type technology and years of non-retrofitting/new car-marketing have also led directly to a huge loss for the summer. The shali a+ is currently sold and is still in the 2011 section. Without the support of a new car model, marketing has been reduced, and this vicious circle has led to such a loss in the once glorious summer。
As the joint venture brands are gradually exploring and consumer consumption perceptions have risen, so too does shaley. In addition, the ubiquitous nature of the shali taxis, as well as their complete exit from the market owing to their inability to meet statutory requirements, indirectly affected the volume of new car sales in 2014。
No exit: how much room do you have left for one of harrys
Under the relevant provisions, if the listed company loses its performance for two consecutive years, it is subject to special treatment by the exchange of a notice of risk of de-marketing, and the loss for three consecutive years is subject to forced eviction. Now, with the establishment of a mass stock ratio, it is clear that a gas group as a whole is on the market and can't be held back by a balloon, harry。
Therefore, positive measures will be taken to avoid the risk of a direct exit from the market。
The change of team is often the norm when it comes to “fire-fighting”: on 1 april 2014, a senior manager's change announcement was issued by one of chewie's companies' sixth board of directors stating that zhang hongjou had been elected vice-chairman of the company's board of directors at its third meeting and that he had been appointed as general manager of the company and that the board of directors had decided to appoint kim shulong as deputy general manager of the company。
The expansion of the product line was also the main solution to avoid a decline in sales and an increase in losses. On 27 october 2014, the leading city of suv, d60, opened up a prelude to the re-establishment of the pipeline of the shali products. It is understood that this year's new shali n7 will also introduce a 1. 0l manual block model to further lower the vehicle purchase threshold. For its part, the new shali n5 will introduce an automatic blockage model to enrich the existing product array. The brand will also bring a brand-new a car after the launch of d60。
In less than a year, it seems that there are still many challenges to be solved in order to achieve a reversal of losses and gains. The release of new products, the layout of the rich products, the change of senior leadership, and the completion of all that harry can do。
In the next year, can one of harry's rocks make a profit? The initiative for this answer may still be in the hands of a capital group. (a leading car commentator, author of the kitchen department, author of the 21st century cyber car channel)
