With the hotshot of the love book, the “senior realtor” of los angeles by wu soobo has generated interest in american real estate agents. Is it true about cars and mansions? What is the difference between foreign real estate agents and domestic intermediaries
From unilateral to bilateral agents to establish stable “trust” relationships with clients
As early as the 1960s in the united states, similar to the home, only unilateral (seller) brokers were involved in the house trade, whose task was to go out and sell new houses for developers or to hire landlords to represent the interests of the seller, thus putting the buyer in a very unfavourable position. Subsequently, with the soundness and enforcement of market demand and consumer protection laws, the united states has gradually developed a system of trade-offs between buyers and sellers to improve the market and to date. It is conservatively estimated that about 1 million people in the united states are employed in the real estate profession, 85 per cent of united states real estate transactions are done through the services of brokers, who are a high-profile profession among the population。
As a result, in united states real estate transactions, whether new or second-hand, developers or sellers rarely meet their customers directly, the buying and selling of houses is done exclusively through realtor companies and brokers, who play a very important role. Customer-broker relationships are “trusts” rather than domestic “businesses-clients” and may be closer to lawyers。
The benefits of such bilateral representation are greater equality between buyers and sellers and better protection of the interests of buyers. At the domestic level, the whole used house remains a “seller's market”, especially in hot areas of front-line cities, where “one house is difficult to get”. As a result, brokerage companies, in order to gain access to quality housing, have to direct their services in favour of sellers, even in cases of irregularities with sellers. Buyers are often at a disadvantage and bear a range of risks alone, in addition to the high commission of transfer。
In the internet era, the contradiction between the “unequal status of buyers and sellers” became prominent, and platforms emerged to break the long-standing logic of interdependencies through internet technology。
What is more representative is the “quartet scenario”, which was recently launched by the house of representatives, or “bilateral service”. The platform's service functions are more tested because of the large number of houses that are “go-to-go” and without the involvement of brokers. This led to the creation of the roles of “seller adviser” and “buyer consultant” to provide one-to-one counselling services to buyers and sellers. It is understood that, once the buyer's first request to the owner of the online home is made, there will be an exclusive service consultant who will respond online to all questions about the buyer's house search, house-to-trading process and alerts, follows up and validates the process of “go-to-go” transaction. Although this function is still in its initial trial stage and has not yet passed the market test, it also opens up new ideas for second-hand house trading and provides thought for laterers。
Housing resource-sharing system to increase commission rates to 6 per cent
In the 1950s, real estate brokers in the united states were generally small in size, with only four or five brokers, mostly married couples. In order to scale up, some companies have expanded their operations, set up several branches, and began to cooperate with each other and share their sources of housing. In response to the need for such cooperation, a number of simple industry norms had been established between companies, at which time the so-called housing resource-sharing system had gradually emerged。
The establishment of housing resource sharing systems has led to an increase in the commission rate of brokerage companies. Early commission is generally around 2 per cent, owing to the fact that the services provided by brokerage firms at the time were relatively low, as well as the availability of housing. Following the emergence of the shared system, the supply of housing has gradually increased and the proportion of commissions is increasing, and now stands at 6 per cent。
At the same time, in order to avoid being suppressed by the government because of the “monopolity”, the national intermediary corporation reached a consensus that fixed rates of commission, i. E. Industry self-regulation — in any part of the country, real estate agents received a more stable 6 per cent or 7 per cent commission increase — would not constitute a bad monopoly。
Data show that the average annual commission income of real estate brokers in the united states is around $50,000, with 20 per cent of brokers earning more than $100,000, 1 per cent of brokers earning more than $200,000 and a large number of brokers earning between $500,000 and $1 million annually。
So, uncle bo's luxurious configuration in the "no love letter" is not a drama requirement, but a daily broker。
By contrast, the living conditions of domestic brokers have deteriorated, with commission rates falling repeatedly, and it is still 2 per cent of the number of middle- and small-sized intermediaries that are still holding up to about 1. 5 per cent of intense competition. The commission was as low as 0. 5 per cent when internet intermediaries emerged, owing to the cost pressure of operating without a door shop。
The competition between intermediaries is accompanied by a number of purely trading platforms, even commissions, that charge only a small fee for services, such as the 2999+0. 3 per cent of the multi-house security policy. Repeated reductions in transaction costs have made the middleman's “high maids” more invisible and people are more willing to choose efficient and low-cost internet platforms for trading。
Strictly operational, even through the fbi
Unlike home-grown regulation, real estate brokerage companies in the united states are small and sophisticated, providing specialized services, and the individual business and capacity requirements of real estate brokers are excellent, and the state has very strict rules for licensing real estate brokers and stringent examinations。
There is a slight difference between the states, where before real estate work is undertaken, for example, in texas, real estate agents are expected to complete six disciplines and 180 hours of classroom study. These include modern real estate science, texas real estate law, agency law, contract law, real estate finance, and contracts promulgated by relevant decrees. Upon completion of the school class, after four hours of national and regional examinations, the licence was issued by the contracted broker company through a background survey conducted by the fbi. This is followed by more than four years of practical work to qualify as broker (self-employed broker). In order to ensure professionalism and quality of service, real estate agents are also required to take an examination for re-education every year and apply for renewal every two years。
It is worth mentioning that the united states is a country that attaches great importance to record-keeping, which, if recorded for non-compliance, would have indelibly negative consequences for the future。
For real estate agents, irregularities not only lead to loss of their profession, but also to rigorous examination of personal records in other industries, with poor records as one of the important criteria for employers. Thus, the cost of losing integrity is enormous and such measures have contributed significantly to self-regulation in the real estate sector in the country。
Thus, after many years of development, united states real estate intermediaries have developed a full-fledged, formal industrial system, and the second-hand home market has started late, and much more needs to be learned and learned, particularly with regard to government regulation and industry self-regulation。
Responsible editor: mahjongri
