On december 31st (journalist zhang lin, correspondent zhao huai yong) winter, warm sunshine spilled over the sheds of the yellow ridge strawberry plantation base in fountain county, with a full of green strawberries hanging on vines, red and sweet. It is intoxicating to see, to see, to see, to learn, to taste pure, to taste good, to be juicy and sweet. Where's the sweet secret of a spring strawberries
Strawberry matures
Technology empowerment: making strawberry sweet in quality
"the strawberries look simple, but they're all learned. Strawberries are small and sour and cannot be sold at a price without a full mastery of technology.” ho yonggang, a strawberry grower in howa village, yellow ridge, said, “now with expert guidance in agrotechnologies, the strawberries are grown big and sweet, the acre can be 3,000 pounds, and a pound can be sold for more than 40 dollars at higher prices.”
The village of howa is an earlier village growing strawberries. Four years ago, the three ho younggong brothers invested $1. 2 million to build 48 huts covering 78 acres of land, recovering costs and making small profits in the first year。
"start buying someone else's strawberry seedlings, almost a dollar each, and now you've got your own seedling technique, and you've got four cents on each."。
“in the case of low-temperature weather, i have introduced the groundwater cycle heating technique, which not only significantly reduces costs, but also keeps the temperature in the shed at around 8 degrees above zero, avoiding the risk of co2 from heating the fires.” speaking of plant management techniques, it's impossible to talk about it。
To reduce the cost of seedlings, a strawberry seeding base has been established in spring county, green control technology has been promoted, agrotechnologies teams have been formed to provide one-on-one technical guidance to growers. At present, two green agricultural products and three non-hazardous agricultural products have been certified for yellowberry。
More than a dozen townships, such as song chou and yang bridge, are now covered by the spring of strawberries, which cover 14 villages, 478 families and over 620 huts with an area of 12,000 acres。
Strawberries are growing
Outreach: make strawberry sweet in the market
“the thing that used to worry about was not selling strawberries. Now, every year, strawberry festivals are held, tourists come to pick and dealers come to the door, and they don't worry about it. "the growers are laughing。
With a view to eliminating the sales of berry farmers, yellow ridge has created a model of multiple transactions, such as direct sales, proxies and logistics guarantees, in which strawberry “sweet” is placed on the market。
Ho kendong is one of many strawberry buyers. Early ripe strawberries are now expensive, sold quickly, and very hot, although not at their peak, he can walk 7,800 kilos a day。
"i represent sam's member shop and select high-quality strawberries to supply to nantung, ka xing, ka xin, ka xin, etc." says kendong ho。
As a result of the early and high prices of the purchase, the rate of strawberry commodities for the agent ho was high, reaching a maximum price of $43 per pound on 23 november. With the increase in strawberry maturity in recent days, strawberry prices have fallen to 25-28 pounds。
“i work as a buying agent to maximize the benefits of the berry farmer, with sufficiently transparent prices to address the problems of the berry farmer, while also absorbing more than 80 people for employment, which also has a positive impact on the farmers' income。
Unlike ha kendong's takeovers, pei tsai, the zinjin honey's strawberry collection centre, uses its long-accumulated marketing channels to establish its own acquisition, logistics and marketing routes. Through its years of development, his sorting centre has become a well-known place for strawberries acquisition。
In addition, yellow ridge has organized strawberry festivals to gather people, promote fame and light up smoke and gas for rural tourism。
“the third strawberry festival is being held this year, and there is a growing flow of visitors to tour, pick, buy, take pictures, pick cards and make short videos.” wong chun, secretary-general of the yellow ridge town party, said, “the strawberry festival is also a village tourism festival and a platform that attracts a wide range of customers to buy, negotiate, communicate, communicate, and make known the name of the spring strawberry by displaying the show and bringing all eight customers to business。
Chain extensions: add value to strawberry "sweet"
“the strawberry beer is a very popular drink in the market, which is characterized by a strong strawberry sweetness, a low alcohol base, suitable for young people.” sunday said, “this product ferments only 4. 3 degrees with strawberries and barley buds, a fashionable and popular fruit drink.”
Zhou ying was a resettler from jiangsu province and, in june 2025, he came to anhui province to establish the grafeng agricultural technology company ltd., mainly in the strawberry beer processing industry。
Strawberry beer
His attention was drawn to the news of the extensive cultivation of strawberries in yellow ridge, where he stopped at the spring after multiple visits。
“the strawberry beer project is planned to invest 130 million yuan and the first phase is planned to invest 80 million yuan. The project covers 26 acres and is expected to be ready for production in july/august 2026.” sunday said, “the project has extended the strawberry industry chain, resolving the difficulties of selling strawberries during peak periods of maturity, high rate of damage, low prices, and enabling 50 people to be employed.”
In addition, ho feijie of berry farmer modern agriculture ltd., anhui province, has looked at strawberries. Unlike zhou ying, he invested in the strawberry drying project。
“the most critical step in strawberry dry production is vacuum drying. The frozen strawberries are removed and placed in a vacuum dryer for vacuum drying, and the water in the strawberries quickly evaporate, creating a low-temperature vacuum environment, followed by sealed packaging for sale。
The extension of the industrial chain has not only increased the value added of strawberries but has also further widened their distribution channels. “before strawberries sell only fresh fruit, and now, in addition to fresh fruit, products such as jelly nuts, fruit wine, jam, etc. Can be processed and used, even if they are unsatisfied strawberries, which greatly enhances economic efficiency.”。
Policy empowerment: making strawberry `sweet' in the hearts and minds of the people
The rapid development of the strawberries industry is dependent on strong support from the local party council. The construction of 8310 m2 of trading markets and 400 m2 of high standard steel sheds, with a provincial financial investment of $4. 81 million, led and demonstrated the development of the strawberry industry in the town of yellow ridge when it was completed for use at the end of 2024。
An award policy is also in place in the lianquan county, which provides a one-time bonus of $1,000 for each household to grow strawberries that meet the relevant criteria. In the case of new types of agricultural operators who grow strawberries of a certain size (300 acres and above) and bring out poor households (three types of households), the sum of 300-450 yuan per acre is awarded up to a maximum of 700,000 yuan, depending on the size and number of persons involved。
In brand building and marketing, registration of the yellow ridge strawberry trademark is available free of charge to growers to raise brand visibility. In order to ensure strawberry quality, yellow ridge has set up a agricultural quality control unit, which conducts strawberries sampling, ensures product quality security and maintains brand image。
During the strawberry festival, a strawberry industry high quality development summit and a triangular buyer convergence was held, bringing together provincial and external industry experts, growers, purchasers and investment agencies to talk about the improvement of strawberry varieties, new marketing models and industrial chain extensions。
“at present, the yellow ridge strawberry industry produces more than 400 million yuan, absorbs more than 10,000 jobs annually, and earns more than 50 million yuan for mass labour.” wang chun said。
"sweet" in the spring strawberries is not only sweeter in taste, but in quality, in the market, in value added, in the hearts of the people. This “sweet industry” is bound to shine even more brightly on the path of rural renewal。
