On 15 january, the cheikou district intellectual property dispute mediation station officially opened the area's full chain protection centre for intellectual property. At present, the centre gathers nine units and nine functional sites, including the xuxii district court and the district public prosecutor's office, to build a “one stop” system of integrated services for intellectual property。
The shanghai city programme of action for accelerated international business development (2026), recently released this year, contains clear requirements for the protection of intellectual property rights, including open access to multiple scenarios such as e-commerce platforms, fairs, etc., and enhanced cross-regional collaboration to enhance the effectiveness of intellectual property dispute resolution。
The journalists learned from xu seok district that this year, the centre will focus on building a “15-minute intellectual property service circle” centred on the jibhui building, located at 650 chau road, which will bring together 13 street towns across the region to launch a “strength-linking” service that will further sink intellectual property public services into the streets and parks and will be tailored to meet the real needs of innovative subjects。
From multiple running to one stop gathering
In october 2025, the centre for the protection of the full chain of intellectual property rights in the xuxiang region was officially unveiled, bringing together nine departments, including xuxik district court, district public prosecutor's office, district commercial council, public security subdirectorate, district judicial department, district cultural tourism and tourism department, district market supervision office (district intellectual property directorate), xuxii customs department and xuxii public prosecutor's office, to form a collective site for intellectual property services。
What is “chain-wide protection”? In terms of the protection centre structure, it brings together almost all the sectors involved in intellectual property disputes during the course of the enterprise's business. The director of the centre for the protection of intellectual property rights in xuxiang said that the concentration of departments in the physical space had exempted enterprises from self-screening and seeking governmental advice and that the process of defending intellectual property rights would have required multisectoral collaboration to serve enterprises。
The entire chain of intellectual property protection in the area of xuxiang
The day before the interview with the press, li yingzheng and his colleagues had just received a rapidly growing game business in xuxiang district, which had suffered from trademark violations, and had been consulted at the tsuihui game industry service centre, located in the shizu river development area, and had been referred to the regional intellectual property protection centre by the staff of the district affairs department. At present, the permanent, rotating and reservation windows of the protection centres are operating in an orderly manner, providing services such as intellectual property registration, policy advice and the registration of violations of the law。
At the district level, xue has been active in promoting the brand of the “cosmetic chain” of events, which has been organized in the form of two to three weekly policy presentations, industry exchanges, thematic salons and technical road shows, organized around the four main sectors of the digital economy, cultural creativity, health and modern finance, and three types of enterprises: large head, medium-sized growth and micro-creation。
The company known for its brand of “hon bing” has more than 2,000 trademarks under the banner of sea-based cosmetics s. A. And now has more than 3,000 employees. Last year, after the establishment of the xui district, the first challenge was the registration change of more than 2,000 trademarks. “in accordance with established practice, a trademark is followed by a trademark, which takes about a year to complete, with significant implications for the operation of the business and the strategic layout.” when participating in a trade exchange at the protection centre, the business manager concerned raised problems。
This was the first time that the protection centre had come up with such a large volume change demand. Following this coordination, the xuxi district market regulatory authority (sepri) arranged for individuals to provide the enterprise with full follow-up guidance, from “taking up major matters” to “doing small things”, to assist the enterprise in its completion, which resulted in an efficient change of all registered trademarks within a month, which greatly eased the urgency of the enterprise。
Data conversion “new assets”
The journalists were informed by the intellectual property department of xuxiang district that there are currently 2109 trademark agencies in the city, with xuxiang accounting for 114, and 401 patent agencies in the city, with 54 such agencies. With the establishment of the full chain of intellectual property protection centres, the proactive interface of high-quality services has been successful in attracting shanghai-based co. Ltd. And in promoting the establishment of service points in the region, for example, by national intellectual property publishers。
The ecological development of intellectual property services provides a solid foundation for businesses to respond to claims of abuse。
The united states geographical brand “amston” with more than 160 years of history invested more than $100 million in china. Mr. Zheng guang, manager of grounds market promotion, armstrong (china) investment ltd. It is true that intellectual property rights abuses in the construction industry are more frequent and that the threshold for abuse is lower for some products, ranging from “learning from product design” to “learning from trademark design”. However, high standards of ground-based products are often applied to high environmental requirements, such as hospitals, schools and kindergartens, and low-threshold violations can cause more damaging public safety problems。
With the assistance of the department of intellectual property of xuxiang, xu jiakou street, etc., armstrong has applied for a list of key trademark protections in the shanghai market, which, when successfully selected, will provide enterprises with greater defensive capacity to defend their rights. The entire chain of intellectual property rights protection centre in xuxiang has simultaneously launched a cross-regional synergy mechanism, linking the law enforcement agencies of the district market regulatory authority with efficient collaboration to establish evidence to assist enterprises in dealing with individual cases of abuse。
In the process of receiving government services, the new concept of “data intellectual property rights register” was “sended” to understand that xue is outside the port of port, grand rainbow bridge, and that the only area in shanghai where an intellectual property rights registration service for data products is located within the administrative area can be used to issue intellectual property registration certificates for data products to enterprises, helping them to realize and add value to valuable data resources. “it would be great to have the colours of our earthwood products, the smoother coefficients, etc., all form data packages that trade as the enterprise's data asset and realize the realization of trademark data.”
Li yanxian described the data products that had been certified under the interim scheme for the registration and deposit of intellectual property rights in shanghai-based data products, such as ai algorithms, as a basis for valuation in the conduct of the financing process, which could be realized, for example, through pledge financing. As a result, the centre is actively providing registration services for intellectual property rights in data products for scientific and technological enterprises。
Providing ideas for business
For the time being, the entire chain protection centre for intellectual property rights in the xuxi region is developing a “six-one” dedicated service around the optimizing intellectual property rights overseas risk warning monitoring and dispute guidance system, as set out in the operational program for optimizing the business environment, version 9. 0, including the preparation of an analysis of the overseas intellectual property dispute industry in the east china region, a focused trademark monitoring of overseas disputes, a mapping of typical cases of risk alerts, a summary of successful advocacy cases, the preparation of a manual for dealing with overseas intellectual property disputes and the creation of a pool of experts to deal with overseas intellectual property disputes。
Among other things, one of the sources of the concept of a manual for dealing with overseas intellectual property disputes is the national tide bill of goods project, which xue has been building since 2025. “many domestic consumer goods companies are opening up markets in south-east asia, however, local intellectual property disputes tend to be `infrequently known', and protection centres have the means to introduce experts and lawyers familiar with local markets to enterprises to develop coping strategies.” li ying said。
Prior to this, the xuxii district intellectual property authority held a “detailed version” of an expert consultation for key enterprises for the united states dollar (china) limited. As a 100-year-old international brand, with more than 30 members of the deep-tilled chinese market, it has been faced in recent years with the challenge of falsifying — limited budgets for businesses, limited enforcement powers, difficulties in tracking upstream and chain violations, and partial violations that do not make it possible to establish cases. To this end, firms have taken the initiative to apply to government departments to enhance brand protection。
Suh seo has a three-member team of experts “tailored” for the logo, from trademark branding associations and well-known law firms. Two of the law experts at the firm, a deep-tilled anti-improper competition and brand protection, and a former advocate for rights cases involving prominent brands such as lv, ugg and mobil, have extensive intellectual property rights protection experience。
In this special “experts' review”, enterprises have reaped a number of highly operational recommendations, including changing rights-based locations, using import channels to enhance the chain of evidence, and using customs policies to combat logistical and bulky false sources. The core trademark of the “american logo” has now been successfully incorporated into the shanghai market key mark protection list, with the coordinated services of the xu jiaji district intellectual property office and xu jiakou street。
