Empirical study on modelling enterprise knowledge-sharing networks in mobile environments -
- in the case of one mass, new wave
With the rapid growth of the migration of the internet, more and more companies have begun to use social media as a tool for the promotion of social media
One of the channels for knowledge sharing. The study is based on the knowledge-sharing of the "one mass" on sina weibo
For example, the modelling of business knowledge-sharing networks and their performance in a migration environment was explored
Impact of effects。
I. Background does not make sense
Knowledge sharing is a way of transferring and sharing knowledge from within the enterprise, as compared to
The traditional one-way transfer of knowledge has made knowledge sharing more interactive and cooperative. With the business
Business is becoming more complex, and knowledge-sharing can only help poor businesses to work more efficiently, and it can be driven by
Close links between business culture and employees. Therefore, how to achieve efficiency in the migration environment
Knowledge sharing within enterprises is essential for their development。
Xinhua weibo is china's largest microblogging platform with a wide range of users and powerful images
Sound. As mobile equipment became available, a growing number of enterprises began to use microblogging as a knowledge-sharing tool
The channel. For example, many companies publish news, product information on their own microblogging accounts
And business culture will also enhance corporate brand reputations and services through microblogging without user-friendliness
Quality。
As one of china's most famous automobile brands, one of the most popular cars in the world was created in 2011
Official twitter account. On twitter, a crowd attracts a lot of unique content
A group of fans, with poor user-to-user feedback on market demand and user feedback, is growing
Stronger links between enterprises and users. So, by studying a mass in the context of migration
A knowledge-sharing model that can only provide guidance and ideas to enterprises but also to others
Industry provides valuable lessons and inspiration。
Ii. Overview of the literature
Knowledge sharing has become an important concept and practice in corporate governance. In the traditional business
Knowledge sharing takes place mainly through mail, internal websites, but as social media becomes available
An increasing number of enterprises are shifting the focus of knowledge sharing to social media platforms。
There is relatively little research literature on knowledge sharing in social media, most of which is concentrated
Analysis of the impact of social media platforms on knowledge sharing, such as social media platforms that can eliminate texts
Standardization and geographical barriers improve the efficiency and quality of knowledge sharing. At the same time, the social media platform
Knowledge sharing can also increase the dynamism and innovation of enterprises and foster communication and collaboration among employees
Improving the performance of enterprises。
Iii. Methodology
This study has selected the knowledge-sharing of a public at sina weibo to be the subject of the study
Content analysis on the microblogging account, gradual development of a web-based model for enterprise knowledge-sharing
Results were validated through questionnaires and interviews. Specific research methods are as follows:
Data collection
The data collected through reptile methods (i. E., what a crowd published on twitter) is being collected and used to collect data
Technical treatment of the content, such as cluster analysis and text mining, resulting in corporate knowledge
Main areas of coverage and direction of content。
2. Network modelling
Building on social media platforms based on key areas and content orientations of business knowledge sharing
Network model for knowledge sharing. The model could include known social networking models and new users
And knowledge nodes. By analysing parameters such as network structure, nodal relationship, knowledge flow, etc
Explore the effectiveness of knowledge-sharing models。
Investigations and interviews
In order to verify the validity of the results of the study, respondents can be interviewed through questionnaires and interviews
Feedback from workers and users is collected and analysed, thereby changing and optimizing business knowledge sharing
The practice model。
Iv. No outlook for conclusions
Through this study, we have developed a model of knowledge-sharing practices for the public in the context of migration
Form. The model fully utilizes the social attributes of the microblogging platform through precise positioning and quality
The content provided only attracts a large number of users and allows enterprises to share knowledge
Significant results have been achieved. At the same time, the research methods of this study can be used for other enterprises
The knowledge-sharing model in the migration environment provides valuable references and inspiration。
However, the study also has some limitations. First of all, we're thinking about microblogging
Social media platforms, while the impact of other platforms is not considered; second, questionnaires and interviews
The limitations of the methodology also need to be circumvented. Future research can be a step in the right direction
Research on knowledge-sharing models for social media platforms could also be expanded。
