In chinese culture, white wine has always been the core symbol that cannot be bypassed. From the stamina of the feast to the gift of the gift, the wine has long been integrated into the life of the nation. The “ten white wine in china”, which is widely recognized, is a central expression of the high process, geographical characteristics and brand value of the white wine industry in china. How the hell do you stand on your feet? What are their characteristics, and what are their business logic? Today i'm going to tell you everything in white。
I. “the bottom” of ten large white wines: the secret of brand value and geographical distribution
Looking first at a set of hard core data, the brand value of the top ten white wines is very different and the head effects are clear. The toilet, which is worth $40. 65 billion in brand value, is nearly $16 billion above the $24. 53 billion of the second five-food liquid, which is the sum of one go well (72. 3 billion) and one west phoenix (44. 3 billion). Sichuan became the largest winner by geographical means, with four major wine piles, consisting of 50% of the top ten white wines, in the form of five grains, old cellars, wines, and swords, followed by one representative each from shanxi, jiangsu, anhui and shaanxi, forming a pattern of “kawa zhui run, multi-province supplements”。
It is no coincidence that this geographical distribution is based on the natural conditions of soil, water and climate. In sichuan, the yangtze river basin, which is rich in soil and water and has a wet climate conducive to microbial reproduction, provides an excellent environment for the fermentation of strong fragrances; in guizhou, the red water river, known as the “golden river”, the unique red border and high-temperature and wet climate, has become a natural hotbed of sauce; and in shanxi, the apricot village, located on the yellow plateau, dry climate and high-quality sorghum, has made the taste of fragrance pure. It can be said that each bottle is a gift from one party。
Approximate and craft: the “single skill” of ten large white wines
Those who drink white wine know that “fragrance” is the key, and that the distribution of ten large white wines also contains industry preferences and crafts。
- saffron: the core process is “solid-state fermentation and fermentation”, with long manufacturing cycles, cumbersome work processes, and a bottle of soy sauce often takes five years from the time it is written to the time it comes out of the factory, with a thick mouth and a long taste, which is the main flavor of high-end white wine。
- enriched perfumes: the five grains, the old cellars of yuzhou, kenancheng and go well wines belong to this category and are among the most widely marketed. The key to the fragrance of white wine is in the “cavity pool”, a collection of national treasure cellars in the old cellars of zhuzhou, which has been passed on from generation to generation by microbes in the mud, and which are made from rich and sweet wines; the five grains are made from five types of grains, “sorghum, rice, rice, wheat, maize”, which is a mixture of more than a single fragrance。
- quite a fragrance: liquor is a classic representation, and it is a technical term for “trays to separate fermentation” and avoids the odour of dirt. The wine is clear and pure, and it is one of the most purified of white wines, and one of the ancient fragrances of chinese white wine。
- sweat: the ocean river is the only one that optimizes the fermentation process based on the fragrance, with a soft, slow fermentation and a softer taste that caters to the demand of modern consumers for “low, easy”。
- phoenix: west phoenix is the only representative of the fragrance, combining the fragrances with the fragrances of the fragrances, and the fragrances of the fragrances, and the unique tastes of the fragrances。
Behind the different fragrances is a very different brewing process. For example, the “12987” process (one production cycle a year, two deliveries, nine evaporations, eight fermentation sessions, seven wine collections) and the “devacuation secondary” process of wines, all of which have been tested for centuries, are core competitively unreplicated。
Core singles: what is the choice of a “boxing product” for wine
Ten large white wines stand firm, not by branding, but by solid cores. These items are both branded and market-driven。
- a 53-degree “poster” of soy sauce, which is not only a hard currency for high-end feasts, but also a fragrance of the collection market, where market prices remain high。
- fifty-two degrees of five grains of liquid, which is a classic of fragrance and which can be seen from business to family meetings, and which is the core pillar of the five grains of liquid production。
- state cellar 1573 in the old cellar of wuzhou, which deals with the concept of “scarrying age wine” and is represented by the scarcity of the 100-year-old cellars, and the high-end fragrance fragrance of the wine, 20 of which is the high-end bar in white wine, which is designed and tasted in harmony with the aesthetics of young consumers。
- the blue dream m6+ of the river, aimed at medium- and high-end commercial markets, with a soft sense of mouth that makes it popular in consumer markets such as the river; the wine cellar, which is a core product of the second stage of the soybourage, has become a choice for many soybean lovers by virtue of high value。
The success of these core items lies not only in the rigidity of quality but also in precise market positioning. For example, the mains play “high-end scarcity”, the mains play “sweet fashion”, the mains play “sweet people”, each of them stand on its feet in a subdivision of the market, and the pattern of competition among the top ten white wines is more diverse。
The 10 great white wine industry revealed how traditional wine companies can hold the roots and the new
From the trajectory of the ten great white wines, it is possible to survive the years with two key words: preservation and innovation。
“presentation” is the maintenance of process and quality. Whether it's the soy sauce process or the silo culture of the old cellars of yuzhou, these traditional techniques are the “spirit” of wine. For example, fermentation in the jars and refusal to sacrifice a taste for the production; phoenix-like processes that are not blind to the fragrance of the wind and the smell of the sauce, are the same for tradition that keeps them unique in market waves。
“innovative” is adapted to market changes. The river's “sweet” white wine caters to the new consumer demand for taste; the balconies and five-food liquid distributions are channeled to open up and down the chain of sale; and the wine is rejuvenated and marketed in such a way that it enters the young consumer group. Traditional processes are not static antiques, but rather the treasure of a growing machine in innovation。
At the same time, the ten major white wines reflect the trend in china’s white wine industry: the concentration of brand names is becoming increasingly apparent, with the head of wine gaining market share by virtue of its advantages in terms of branding and quality; fragrance diversity has become a new direction, with the exception of fragrances, sauces, fragrances, etc., also exploring their own features and finding new growth points; and the regional branding effect of “chambers” has increased, creating a cluster of white wine industries。
Concluding remarks
China's top ten white wines, not just ten wines, but also a conglomerate of chinese brewing skills, are a living vehicle of regional culture. From the town of mao tai on the red river, to the wine factory in the almonds village, from ebein's grain cellar to fengqing's western fung, each bottle carries a memory of one side of the land and bears witness to the evolution of the white wine industry in china. For consumers, knowledge of the ten great white wines is not only about what to drink, but also about the processes, culture and craftsmanship behind the white wine; for liquor companies, keeping the roots of quality and keeping pace with the new times is the only way to continue in the white wine。
