After more than four months of official investigation, the general directorate for the supervision of markets (hereinafter referred to as the general directorate for market supervision) officially published the results of its investigation of chengdu fast purchase technology ltd. (hereinafter referred to as “sungdu fast purchase”)。
On the evening of 30 january, the general directorate of market supervision published a typical case in the field of telegraphers on its web site, micro-mail public. In this regard, taking into account the facts of the offence, the nature of the case, the circumstances of the offence and the degree of social harm, administrative penalties are imposed by law for the offence of fast-track procurement. The person concerned is ordered to immediately correct the violation and is punished for the non-payment of $26,699,904. 62。
The superintendence of market supervision is based on articles 76, 81, 82, 83 and 84 of the law of the people's republic of china on electronic commerce (hereinafter referred to as the law on electronic commerce), articles 57 and 58 of the law of the people's republic of china on advertising (hereinafter referred to as the law on advertising), article 20 of the law of the people's republic of china on countering unfair competition (hereinafter referred to as the law on anti-improper competition), article 55 of the law of the people's republic of china on the protection of wildlife (hereinafter referred to as the law on wildlife protection) and article 28 of the law of the people's republic of china on administrative punishment (hereinafter referred to as the law on administrative punishment)。
Founded in 2019, chengdu is a fully funded subsidiary of the short video platform, which is primarily responsible for fast-hand electricians' “fast-hand shops”。
Twenty minutes later, chengdu issued an announcement stating that he had received a decision on administrative penalties from the general directorate of market supervision, which he said “we accept and comply with in good faith. We will strengthen our operation in accordance with the law, further raise the level of compliance, actively exercise social responsibility and work to create an eco-friendly platform where operators work together to provide better quality services to a wide range of consumers”。
The deputy director-general of the network monitoring division of the directorate-general for market supervision stated that the fast-track purchase of offences by the unit was a typical case of multiple laws investigating violations in the economic sphere of the platform, such as the electronic commerce act。
First, to release the “zero tolerance” signal of law enforcement. Market regulators insist on public regulation and maintain “zero tolerance” for the outstanding problems of false marketing and hypocrisy in the field of live broadcasters. By focusing on the key points of verification of compliance with the obligation to verify the qualifications of the merchants, the infringement of the legitimate rights and interests of small and medium-sized micro-businesses, and the adoption of effective measures to deal with consumer abuse, the department determined the facts of the offence in accordance with the law and decided to impose penalties, thereby releasing a strong signal for regulatory development。
Second, to strengthen the chain-based approach to law enforcement. In the course of this investigation, law enforcement officials, through inquiries and inquiries, have a thorough understanding of the business logic and internal management processes involved in the examination, issuance and disposal of persons. (c) strengthening the external investigation and conducting on-site verification missions to various provinces and municipalities of the operators, anchors, trademark rights holders and other persons involved in the case, with a view to facilitating the prosecution of related offenders and related offences, and strengthening the chain of custody。
Third, to adhere to a “penetrating” regulatory model. There is no “safe haven” for violations. This case was investigated, reflecting the regulatory logic of market regulation that penetrates the surface and exercises deep governance. The directorate-general of market supervision, through its in-depth excavation and correlation analysis of legally extracted big data, directs cross-monitoring of monitoring points, fabricizes a network of evidence from multiple channels, such as protocol rules, transactions, bottom codes, etc., and strengthens the chain of evidence, creating a closed-ring system of evidence, which provides a strong technical support for the identification of violations by the parties。
Fourth, to identify “normalized” regulatory expectations. This case, which is being developed and investigated, is based on routine risk monitoring, complaint reporting data, etc., and is a concrete practice for market regulators to strengthen platform economic regulation. In the course of the casework, we have strengthened compliance guidance to the platform's enterprises, synchronized the development of the direct broadcaster's monitoring and management scheme, defined the legal responsibilities of the platform's enterprises in a targeted manner, and worked to achieve a two-way movement between the supply of systems and regulatory enforcement, with a steady and predictable level of regularized regulation。
According to the circular, in september 2025, the general directorate of markets opened a legal investigation into alleged violations of legal provisions such as the electronic commerce act by chengdu fast purchase (hereinafter referred to as the parties). The following violations were found:
Failure to comply with the obligation to make information publicly available in accordance with the law. The parties ' failure to maintain the visibility of the information on the first page and the failure to update the information on the administrative licence in time for the change is in violation of article 15 of the electronic commerce act. The parties ' failure to consistently publicize platform service agreements and non-publication of transactional rule information at a prominent location on the first page violates article 33 of the electronic commerce act。
2. Unreasonable fees charged by the operator on the platform. The use of service agreements and trading rules by parties to impose punitive non-qualified default payments for part of the violation of the laws and regulations or the rules of the platform agreement by the operator on the platform, partial default payments beyond reasonable limits, the imposition of unreasonable fees on the operator on the platform, and the violation of article 35 of the electronic commerce act。
3. Failure to meet safety and security obligations for consumers. There are many types of goods sold on platforms operated by the parties that do not meet the requirements for the safety of persons, property or that infringe on the legitimate rights and interests of consumers, and the parties fail to take the necessary measures in a timely manner to comply with their obligations to protect consumers, in violation of article 38 of the electronic commerce act。
4. Failure to take the necessary measures, in accordance with the law, for the commission of violations of intellectual property rights. The parties have not taken the necessary measures in a timely manner upon receipt of written notice by the owner of the trademark of the infringement of the rights of the operator on the platform in accordance with the law; there are various types of tort goods in the platform operated by the parties, and the parties know or should have known that they belong to the trademark tort goods, and have not taken the necessary measures in violation of articles 42 and 45 of the electronic commerce act。
5. Publication of illegal advertising. As advertisers, the process of review of advertisements for “three weapons”, health-care foodstuffs and veterinary medicines is not reasonable, the actual advertisement is not consistent with the content of the advertisement in the document approving the advertisement, and there are violations of public decency, guarantees of effectiveness, comparisons with other medical devices, inducement to purchase, etc., in violation of articles 9, 16 and 46 of the advertising act。
6. Help other operators to carry out false or misleading commercial propaganda. The information display function, which only increases through live live webcasts of sales data, displays false sales data that are not actually entered into on the live page to assist businesses and anchors in their operations, such as the volume, volume, etc., of fictitious transactions, in violation of article 8 of the act。
7. Presentation and trading services for illegal sale, purchase of wildlife and its products or prohibited hunting tools. The parties violate the provisions of article 33 of the wildlife protection act by failing to verify and disclose a certificate of authorization for the sale of wildlife by operators on some platforms, a special logo or the qualifications of merchants and merchandise, and by providing demonstration and trading services for the illegal sale of wildlife and prohibited hunting tools。
On the same day, the general directorate of markets published four typical cases in the field of live broadcasters. The remaining three cases are the “false propaganda by the market supervisory authority of the four metropolitan municipalities of guangdong province of the vandred jewellery shop of the fourth metropolitan city” and the “false propaganda by the market supervisory authority of yangpo district of shanghai city of shanghai of the health technology development co. Ltd. Of the old sugar friends of shanghai” and the “false propaganda by the market supervisory authority of the inner mongolia autonomous region of the tun-liao city of tun-liao city of tun-liao media co. Ltd”。
