After much controversy that had arisen before, it seemed that the peddlers would “do” with freight. Following earlier information in july this year that there was or would be an overall optimization of the freight risk strategy, there was again information that the platform might be introducing a completely new service in early september for the return package shipping scene, where vendors could order directly。
In this new service, it is alleged that the cost of returning a commercial package is at least less than a 90 per cent discount on the original freight risk, and that a large number of businesses are expected to benefit from a 50 per cent or lower cost than the original one. In addition, it was pointed out that normalization of treasures provides lower-cost guarantees for return packages and different levels of benefits directly depending on the business situation (e. G. New, low-profit industries, small and medium-sized businesses), thus reducing costs to acceptable levels for businesses and significantly reducing the cost of after-sale services。
It is well known that, since the “discovery and elusive”, the “reciprocation” and “reciprocation costs” have always been matters of concern to many consumers since the emergence of the electricity industry. It is natural that those who can address this concern of consumers will be more attractive to more consumers, especially in this era of growing users and more competitive markets。
In order to make 88 vip members more attractive, the treasure hunters have even been able to enter into an unlimited freight entitlement, allowing consumers to “freedom” to return goods。
Freight insurance, on the other hand, as a more general solution, has received greater attention in recent years from a variety of electrical platforms. Even with increasing market competition, some platforms have gradually become mandatory for businesses in order to attract consumers. For example, during this year's surge, the shivering electrician demanded that participating vendors be required to provide packaged mail and freight insurance. This strategy was followed quickly by other platforms during the period 618。
For consumers, the further spread of freight risk is certainly welcome, but it is undeniable that freight risk has also increased the operating costs of businesses. At the same time, freight risk, which has become increasingly widespread and even mandatory, has contributed to a certain increase in the return rate, resulting in invalid orders. Previously, in june this year, the founder of the guangzhou fashion group, the inman parent company, jianhua fan, pointed out the “three felonies” of compulsory freight insurance in an article entitled “calling on the authorities to intervene against “compulsory freight insurance”。
According to its literature, the current return rate of electrical platforms is generally around 60 per cent and the sales-to-account rate is only around 30 per cent, which is a significant contrast with the 60 per cent rate that was recorded three or four years ago. At the same time, he calculated that “a return order in the garment industry, at a cost of about $15 without any proceeds, would be equivalent to a direct flow of commercial advertising, packaging, couriers and inputs. If the return of goods is conservatively calculated at 40 per cent on the basis of sales of $10 million and $200 per customer, the cost of the loss is more than $300,000 and the associated cost is more than millions per month”. In the words of cheng jianhua, “the negative impact of compulsory freight insurance has severely undermined business confidence and eroded business interests”。
In addition to pushing up the rate of return, the pitfalls of freight risk are the breeding ground for black and ash production, such as “sweety wool”, which earns the difference between freight risk payments and actual delivery costs. It is important to know that, for businesses, the pricing of purchasing freight insurance tends to be directly related to the return of the store for goods, the more the refund is paid, the more the risk will naturally be, and the more the premium will be. While it is true that the purchase of freight insurance for consumers would be helpful in terms of sales volume, in the case of malicious “shells”, the operating costs to be borne by businesses would increase significantly, thus reducing profit margins。
While, from a consumer's point of view, while freight risk may not be directly affected in the short term, in the long run, traders may have had to raise the price or lower the quality of goods in order to transfer costs, ultimately paying for them by consumers. For the platform, it is clear that a large number of fraudulent transactions and return applications also disrupt normal market order and increase operating costs and risks. And how does an electric platform benefit once both the merchant and the consumer
But in order to safeguard the consumer's experience, it is now clear that it is not possible for electric power platforms to go back and get users stuck with the problem of returning goods. So, whether it be an upgrade of established freight risk or the introduction of entirely new products, it is obvious that the peddlers are trying to find a new balance between user experience and commercial interests。
In fact, the introduction of a low-priced competition and a refund-only model represents a “goodness” for consumers in the pursuit of treasures. An increasingly obvious change from taking the lead in optimizing “refunds only” to the introduction of new return package freight products is that they are no longer “hot” consumers, thereby placing the balance on the balance, and beginning to try to maintain a balance between consumers and businesses。
Moreover, where consumers do not see it, treasure hunting is now beginning to reduce the burden on businesses. For example, at the end of july this year, the treasurer announced the cancellation of annual fees for software services. It was informed that, as of 1 september 2024, new entrants would not be required to pay the fee, while those that had reached their annual business objectives would be entitled to the benefit of early return of the annual fee and the rest would receive partial return of the annual fee。
After all, consumers and businesses are an interdependent whole and are “users” of treasure-hunting. While the question of how electrical platforms should balance consumer experience with business interests has always been a matter of concern, whether they are more attractive to consumers or are strong players. But, as a platform to play the role of “intermediary”, the question to be answered is not whether it should be business-oriented or consumer-oriented, but how to balance legitimate business demands while safeguarding consumer rights. Although it is difficult to find a perfect balance, it is clearly not a reason to abandon attempts。
