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市场营销体系构建的五项工作及要点：1.市场营销架构
2026-04-30
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Key Point:（本文由上海复斯管理咨询公司研究并发布。）一个完整的市场营销体系由架构、功能定位、经营方式与流程、业绩管理、经营计划与控制五部分共同构成（如下图1）。
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