Data sources: kyoto consumer and industrial development study hospital
And the spring is full of flowers, and the summer is full of shades, and the autumn is full of branches, and the winter is green. Today, the “cropping” of land has come out of the traditional scenes of “fields”, and the “cropping” forms of horticulture, such as horticulture on the balcony, home gardening, have become popular ways for people to ease stress and enrich their lives. At the same time, rural cultivation has also been reduced to a crude pattern, which has been upgraded to precision and ease。
Flower currents drive rapid growth in the consumption of ornamental plants. Among them, xanxilan rides dust at a rate of 469 per cent of the turnover, followed by pharmacists and silver willows at a rate of 397 per cent and 296 per cent, respectively, and zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu has increased at a rate of 266 per cent and 182 per cent at a rate of 182 per cent. Once small, the visiting plants have now become “carrying” to replace some traditional green plants and become new consumers。
There are bright spots in the subcategories and consumption demand is more diversified. In the area of green plant consumption, orchids, butterflies and butterflies run at 10 per cent of the turnover, and classic varieties such as the monthly season, the curry and the green roses remain popular. Among the root flowers, tulips are more popular among consumers, with a trade rate of 28 per cent; zhu dynasty, lily, etc., are also of interest to consumers by virtue of their easy-to-live and long-duration advantages. In terms of consumption of fruit and vegetable seedlings, blueberries and carpentry seedlings are in the lead, and an increasing number of “new urban farmers” are keen to build “micro orchards” on the balcony, unlocking the pleasure of “spread-to-tip” and increasing fashion, taste and appreciation of the balcony。
It is easy to become a core demand for the consumption of planting tools and devices. With the growing enthusiasm of the consumer and the accompanying tools, there has been a surge in consumption, and safe, low-intensity and practical horticultural goods are the best “sets” to grow. In terms of consumption, in order to reduce the difficulty of planting, consumers are more willing to buy easy equipment, such as shredders, garden electric shears and leaf blowers. Smart planting equipment for newcomers and “slugs” is also increasingly popular. At the end of production, in order to satisfy consumers' fine-tuning quest for plant conservation, agribusiness enterprises have deployed small micro-horticultural products, extending from large areas of work to home-based scenarios。
Geographical consumption varies significantly, with consumers in the north and the south tending to favour each other. The data show that agricultural horticultural products in guangdong, sichuan and jiangsu are traded at a relatively high level, and that consumers in the three regions have a particularly strong preference for flowers and green plants; agricultural horticultural products in qinghai and liaoning are traded at a faster rate and the potential for cultivation and consumption continues to be released。
It is easy to see from the data that cultivation consumption is moving from “blowing” to “precision”. Whether it is a well-received balcony planting or an easy upgrading of rural cultivation, it reflects consumer aspirations for a better life. With the growing landscape, the upgrading of planting tools and the continued release of the potential for territorial consumption, this “love of cultivation” will also continue to warm up, generating wider development space in the growing consumer market and allowing more people to reap the benefits of nature. (li siu)
