In july 2011, there was concern that microblogging could affect the harmonious and stable nature of society as a result of the rehabilitation and disposal of a number of cyber-contaminated accidents in particularly major railway traffic accidents on the “7-23” hot line. In october of that year, the national network office held a social exchange on the active use of microblogging services to encourage party political bodies and leaders to open up twitter and use this new media product to promote public and emotional responses. This has led to a situation in which the government is working. As of 31 december 2016, the number of government microbloggings certified by the xinhua weibo platform stood at 164. 522 million, of which 125. 598 million were official microbloggings by government agencies and 39. 424 by public officials。
In retrospect, today, popularly admired by the public, the headlines, the penguins, etc., how's life going
We're playing more and more
There is a wealth of political tweets, including graphics, short videos, h5, cartoons, animations, sands, interactive games, mv, vr, etc. While twitter closed vine's video-sharing application, the potential of three short video products for the next second, one live, and one small curry show emerged. @shenzhentalk police have been the first to organize live events such as typhoons across the border and the detection of remote lights. The use of web-based webcasts to “situationalize” government services and bring in a sense of proximity helps the public understand the professionalism, complexity and self-examination of public governance。
The promotion of innovation requires innovation. The government's wikileaks language is lively and well-tuned, and the popular internet language of young people is very popular。
In february 2016, the office of the prime minister issued its opinions on the full promotion of public government, requesting the principals to be “first press spokesperson”. During the national two-year meeting in 2016, @voice education requested an online interview with three of the ministry's vice-ministers; @beijing launched the “citizens dialogue `one hands'” column, which calls for the “one hand” of dozens of boards to communicate with the citizens, and #wibo veterans and beijing mayor-foreign zaiqi to talk with citizens, internet representatives, etc。
The operation of political microblogs is characterized by cluster effects and matrixing. The accounts of the political and legal system and youth organizations are frequently linked online, with a unified agenda, each of which goes into the “joint fleet” from different angles and shapes positive public opinion。
On the microblogging platform, positive energy is the best
There are now multiple channels of government disclosure and a wide range of exports, but the government's microblogging remains the government's preferred option for information dissemination and public opinion guidance. Weibo has a unique advantage in politics: the oldest, the biggest fans and the most influential are the public roads of government, the main forces of response, and the internet are the first to know what the government says。
The 2016 country office document, the time frame for responding to critical situations, required a press conference to be held within 24 hours within three months and to be heard within five hours. Weibo, a government official, is meeting the speed of this emotional “fire-fighting”. On 7 june 2016, at 2200 hours, a video was posted on the internet claiming that janin's “brother” and the internet car driver had been fighting and had been killed and injured. On the same day, at 2347 hours, @jangsuwept spread rumours confirming that the video was filmed by guangxi guiping; @jang ning released, @nanjing released, @nanjing traffic police made successive clarifications. On 8 june, at 11 a. M., @jang ningpolicía posted an online “the longest in history” police report, which showed a full video screen of the location of the incident, confirming that the street fights were false。
In the past, government work was often surrounded and downplayed on the microblogging platform. Today, the full-scale rise of the five web-based forces nouvelles, the overall rise of the political forces, microblogging in mainstream media such as the party newspapers, national news agencies and television stations, online civil society volunteers (“self-employed 5”), micro-publicists and professional self-media have changed the composition of power on the internet. Of all the web-based media, the microblogging platform has the most positive energy and the clearest public opinion ecology。
Obsessing and exploring the development of microblogging in politics
1. Original content and political content
Weibo does not have to look like a serious housekeeper dressed in robes, or sometimes in a “recreational dress” to talk to the internet and give a big brother and sister a picture of the cold and warm. However, some of the government accounts are eager to reciprocate social news while basic government announcements and services are not in place. The public's expectations, however, are primarily the authority of public power, the authority of truth and the authority to enforce justice。
2. Occupational groups and public opinion
Government microblogging requires managing the accounts and opinions of grass-roots governments, public officials, maintaining the necessary prudence and humility, balancing professional requirements and personal impulses, and avoiding individualization of public platforms and personal emotions. For example, the emotionalization of the government account number of one of shandong's prefectures in the case of the wang po-chang incident is contrary to the status of public authority。
In a number of law enforcement cases at the grass-roots level, the grass-roots civil servants have created a sense of “inheritance” from the media and a crowd of internet users, respectively, who are “interested”. It is important to understand that civil servants at the grass-roots level are under great pressure in their daily work and respect their right to law enforcement on the ground, “not to allow them to shed blood and sometimes shed tears”; on the other hand, it is necessary to take into account the “collective anxiety” of the population and to focus on the security of the person, the dignity of the human person and the guarantee of the rule of law, “not to cool the hearts of the population”. It is hoped that through equal and frank communication among all sectors of society, public opinion will be bridged and social consensus will be consolidated。
3. Grievances and frictions between political microblogging
In some cases, there are instances where some of the government's microblogging accounts are called boards. It is normal that there is a friction of interests between the various sectors, and that coordination is done in a way that speaks of the rules, the big picture, the internal and external differences, and more in-line communication, so as not to be contaminated by the aggressive habits of media platforms。
Institutional synergies between open and responsive government
1. Open and shared government information
A bottleneck in the development of government microblogging is that it is constrained by the openness and sharing of government information. More than 80 per cent of the country's information and data resources are currently in the hands of government departments at all levels. There is a need for further emancipation and institutional synergy。
It is recommended that special attention be given to data mining, which can reveal hidden and profound facts and which is more eloquent. Like a nanjing university official who micro-disclosed the student grant scheme, a student is automatically recognized as poor by having spent more than 60 tons a month on school canteens at a cost of less than $420. That's the charm of data mining. Public information cadres need to strengthen scientific thinking and learn to justify and visualize data。
2. Co-ordination of political microblogging
In cases where press releases and emotional responses have been less successful, there are synergies. Like the “8/12” especially major fire explosion in tianjin port, involving the collaboration of the city of tianjin and the ministry of transport, rescue efforts also require the integration of information from the public security and the sudan liberation army systems; the violent attack on the police at the gyeong an railway station, involving the gyeong an county government, the public security system and the railway system。
According to the assistant secretary-general of the people's network's monitoring unit, lu yongchun believes that there is a need to reach out to the “new media editorial department” and the “provisional information and service delivery system”. On the one hand, the content supply chain continues to extend deep into the administrative system, while on the other hand, the new media has been used to identify problems in public governance, respond in a timely manner and repair, and to establish an open online and offline o2o system of government services. For example, seven years after the discovery of the abandoned baby in a bridge in nanchang city, @nanchang contacted the area of the abandoned baby in the green cloud, led by the deputy secretary of the district council, and the public security, political and legal affairs, civil affairs, education, street and publicity departments sat together to coordinate the resolution of the problems of abandoned babies in their homes, close school attendance, residence and livelihood security。
3. Optimized mix of new government media
It is recommended that the new media be focused at the municipal level, that a unified distribution platform be created and that political information from different systems at the grass-roots level be brought together in the main account. The civic service function of government microblogging still needs to be grass-rootsized and grass-rootsized, and grass-roots microblogging still needs to be developed。
4. Who drafted and who read
In november 2016, the executive rules of the office of the secretary-general, 80, set out the following: on 5 january 2017, a member of the central political bureau, the secretary of the central secretary and minister of china, liu qixin, proposed to promote journalists and editors to become the red-hot agents of positive energy。
There's gonna be a different movement of internet red today, and live webcasts are probably basic equipment. Can you think of something? The balthon wolf king walked by the beijing olympic park and said, “looking at the blue sky — a simple identification of the dark sky and pollution: the white sky looks like the egg and the haze like the yellow.” “the solution to indoor pollution resembles atmospheric pollution. There's air pollution in the house, like smoking. The solution is twofold: on the one hand, there is subjective control of the volume, which means reducing the number of smokers; and on the other hand, control of strength, which is limiting each person to one cigarette. On the other hand, changing objective conditions is the horizontal proliferation of windows, similar to the wind of nature, the vertical proliferation of roofs, and the high pressure of nature (temperature is usually high). Such a reading is easy to understand and accept。
Five, say something for the new media team
The operation of the new government media is subject to some objective conditions. The inadequate availability of content has led to a high level of homogenization of the political accounts. Research by the director of the people's networking monitoring unit, zhu yan, found that in many places the new media is run by only one person, covering the full process of identifying selections, writings, editings, proofreadings (some of which may have been omitted on their own initiative), writings and visualizations, and responding to internet users. It is hoped that the professional qualification of the new media will be established as soon as possible。
