No watermelon, no summer
Today, various types of watermelons are on the market, and in recent days journalists have heard a number of consumers chanting “the watermelons are expensive this year” and even some say that they have been hit by an “aggression of $18”。
Friend friend class
What's the situation? What are the economic phenomena and causes behind this? A reporter from guangzhou daily, new flower city, investigated the incident。
Citizen perception: cold watermelon assassins
"the watermelon is expensive!"
This is how many citizens have felt this summer。
“recently bought watermelon was stabbed with a sword. A three-pound watermelon costs $30, equivalent to $10 a pound. The price of the freshly cut guacamole is cheaper, 16. 9 dollars a box with a good look at the weight, and this box weighs a pound, equivalent to 16. 9 pounds.” ms. Xiao, a citizen, proceeded to account。
Citizen zhou ice picked up a watermelon at the market in the quexou district. "little watermelon, $40. Count it down for 10 bucks for a petal."
Market surveys:
The watermelon has fluctuated. It's up from last year
Journalists have investigated both online and offline channels, as well as wholesale markets, and have found that the price range in watermelon this year is wide and slightly volatile。
On-line, watermelon is sold in a variety of species, including gills, sugars and twigs, with specifications of 2. 5-3kg and 3-4kg, at a price of $33. 99 and $39. 99, respectively, equivalent to $5 per pound ~ $6. 80 per pound。
The specifications for the new “sugar” species are typically 1-1. 5 kg, at a price of $29. 99 per person, or 10-15 pounds. The watermelon is a cucumber watermelon with a specification of 1. 5-2kg at a price of $29. 99, or 7. 5-10 pounds. “in comparison with the same period last year, the overall price of the watermelon has improved slightly this year.” according to the responsible officials。
On-line, tinker bell, the cheapest is a 4kg national platinum at a price of $45. 9, or 5. 74 per pound, and the most expensive is a 1kg somma-6 sugar melon at $21. 9 per pound, or 10 per pound. On the boxed horse line, a 3-kg cucumber has a discount of $108, equivalent to $18 per pound, and $5. 33 per pound per pound。
“the overall behaviour of the watermelon has fluctuated this year, increasing prices over the same period last year.” according to xu changjie, the price of watermelons was increasing over the past two years. The purchase price of gills in the jiangsu salt city area has now gone up to $3-4 per pound, and the premium is gradually increasing, together with the standardization of packaging, transport and conservation。
Journalists at the gangnam market observed that a row in the watermelon sector was open to wholesalers selling watermelons。
Chen yong-ho is one of them. He has been in the watermelon business for more than 20 years, two years after he sold watermelons of two varieties, pisto and sweet king. According to him, although watermelon is now available for four seasons a year, from the end of april to october, it is still the main marketing season for watermelon, with 20,000 pounds sold one day on the best-performing day of last week. In his experience, he could sell up to 60,000 pounds of watermelons a day by summer。
"the price of watermelon this year is about 5% more than last year." he said that the current medium-sized melons were the best sold, accounting for 7-8 per cent of the sales. The wholesale price of a melon in its slot is 3. 2 bucks per pound ~ 3. 7 pounds per pound。
Phenomenon: what is the reason for the high price of watermelons
“as people's quality of life improves, the quality of watermelon is more demanding. The cumulative costs of developing new varieties, growing methods and technologies to guarantee quality sugar and green health in watermelons have contributed to rising prices. "shu changji analysis。
What are the reasons for the increase in watermelon prices? Let's see:
Reason 1: watermelons enter new varieties to develop heat
Journalists have observed that new varieties of watermelon are indeed increasing。
The current dominant consumption of watermelon varieties is trimmel and ganme. There are also subdivisions such as 8424, 8424 on the south-coast, and u. S. D。
In the development of new varieties, the combination of production studies and even the development of new products in response to different groups of people creates the cost of developing and nurturing, which is one of the reasons for the current high prices of new species of watermelons。
This year's new species of watermelon, sugar and watermelon, cost 10 to 15 pounds. The melon is two to three pounds large, is sugary and suitable for one person; it is slightly larger, three to four pounds small, and is less sugary and caters to the middle-aged and old-age groups with a desire for healthy, low sugar。
From market feedback, watermelon enters the process of competition at the site as consumer awareness rises。
According to mr. Zhang, a fruit electrician, its consumers often ask about the area and species of the watermelon in order to make a preliminary purchase judgement, which has increased their awareness. In his selection, there was also a greater tendency towards high-quality melons in high-quality production areas, “which are more affordable”。
A survey of journalists found that small and medium-sized watermelons are more popular than large, in terms of size, mainly because of the size of small households and the ease with which small and medium-sized melons can be shipped. Moreover, the market share of small watermelons has increased。
For a long time, our watermelon has been cultivated mainly in the open, and its cultivation has been dominated by medium-sized watermelon, which has long been the main type of market supply. In recent years, however, with the rapid development of the facility, the production of small-scale watermelons has increased significantly, becoming one of the main types of market sales。
Information chart, guangzhou daily news, new flower city journalist zhao sheung
Reason 2: increased costs of planting techniques
The optimization of planting techniques allows melons to develop watermelons that are more sweeter and more standardized in quality and specifications, but the technological costs behind them have been increased accordingly。
Over the past decade or so, our watermelon production has completed the transition from field to facility cultivation. With the innovation of cultivation patterns, new technologies such as the development of exclusive plant varieties, plant breeding, multilayer coverage, etc. Are increasingly being matched。
“our watermelon cultivation model, which includes technologies such as hydroponic management, is of considerable international importance, and the watermelon produced in our country occupies an important international position.” professor siem reap yang, university of agriculture, china, told the journalist。
Li wenwang, deputy director-general of the shanghai boxing village agricultural professional cooperation association, said that farmers might have sold some watermelons in the past when they planted them。
But now, they are using the “ito” method of planting, channelling most of the nutrients to this melon through the melon, and picking only the watermelon with their head; in order to ensure the nutrients of the land and to avoid endemic diseases, a five-year cycle mechanism has been launched, with the same land being planted only once in five years。
“the production of watermelons is distinguished between the areas from which the seedling is grown and the areas from which the seedling is grown, the quality and taste of the seedlings will be better and the price of the land will be about 30 per cent higher, but normally after the planting of the seedlings, the land will need to be reprieved for at least three years before it can continue to grow. All of this increases the cost of watermelon cultivation。
Reason 3: changes in supply-demand relationships
This is also a key factor in rising watermelon prices。
“the price is usually higher when the market is just on the market and when the heat is sold, as in the case of the early tritium in march-april when the market is on the market, the price can even reach $5 per pound. The hotter the day, the more expensive the melon, the more demanding the price will rise if the market is short.” xu changji said. In addition, increased transport costs have led to higher watermelon freight costs。
Some regional species of watermelon
The circulation radius has yet to be broken
Indeed, the species of watermelons are much more than those found in the guangzhou market。
There are also watermelons throughout the country, which are difficult to circulate on a large scale owing to high transport losses. As a result, the circulation of these watermelons is mainly in the primary production areas, usually where only local consumers can taste them。
For example, in the town of thongsa in the east province of shanghai, the three forested melons are characterized as “skiny and touch-breaking”. According to the persons responsible for the immediate procurement of the water, which has a reputation for the past hundred years of watermelon, it is too expensive to transport because of its “skin, paper and touch”, thus limiting the circulation radius, which is currently sold only in the shanghai region。
It was noted that, for watermelon products of this type to move to the national level in the future, there was a need to continuously optimize varieties, overcome difficulties in transport and, in the long run, help to reduce costs。
Journalists observed:
Embracing technology, expecting costs to fall
"happy measles"
Watermelon is expensive. Why
During a visit to the market to ask experts from the industry, journalists found that the watermelon market was entering new varieties of research and development and that the costs of research and development and planting were increasing, which was a major reason for the high price of the watermelon. That's a reason to be happy and a little worried。
One of the reasons why the price was not so high was that scientific and technological developments were driving, products were broken down and consumers were more powerful. It's the feeling of happiness, from the "direct eating" of the past to the "class eating" of the present。
A little worry is, will the price keep rising? Will there be some high-priced watermelon assassins? It is expected that there will be a relative balance between logistics, supply and demand, so that consumers can enjoy the benefits of stable costs while embracing technology。
What's the price of your watermelon this year? Tell me everything
