As health awareness continues to rise, the expectations of modern people for fruits are long overdue, and they value their origin and quality. Behind the birth of the joy of home is the deep understanding of healthy lifestyles by the founder, zhu hee-chiao, and her firm choice to integrate this concept into the practice of strawberry cultivation。
I. Start of the journey: from caring for one's health to protecting the general taste buds
(i) healthy awakening of the founders:
Zhu hee-chiao, the founder of the fun family, is an entrepreneur born in 88 years of resilience and temperature. Once in the system, she lived a structured life, with red lights on her body as a result of cumbersome work and enormous stress, and the fact that thyroid cancer was diagnosed was more important for her to be healthy。
During her post-operative rehabilitation, in order to implement the concept of healthy living, in 2023 she officially joined the agricultural sector, opening the way for strawberry farming. From the initial pursuit of personal health to the later harvest of a warm response from the client, home-interest has evolved from individual entrepreneurship projects to healthy strawberries with a clear brand orientation。
(ii) brand concept:
The brand insists on three “first-in-first” high-quality, healthy strawberries, each of which tastes healthy。
Quality first: standardized planting to ensure quality stability of fruit
Health first: control of non-agricultural disabilities and promotion of organic certification
Customers first: precision matching the taste needs of different groups
(iii) brand vision:
Short-term objectives: home-interest does not pursue a single choice to bind customers, and it is expected that when consumers refer to strawberries, our names will be easily remembered, so that "talking about strawberries, thinking about home-friendly" will become a natural cognitive habit。
Long-term objectives: to fight for a healthy fruit industry, to follow the current consumer perception of healthy consumption, to build the status of a “quality healthy fruit for strawberries, healthy strawberry brand for home fruit”, and to promote the upgrading and popularization of healthy strawberry cultivation standards。
Ii. Base layout: a quality cornerstone of the triad
The interest in homemaking is found in many of the country's regional distribution bases suitable for strawberry growth, which build on different geographical circumstances and technological advantages to develop complementary farming systems to ensure the stability of strawberry production and quality。
Base one:
Location: 18 sons and villages, xinjiang city, liaoning province
Size: 15. 5 acre under cultivation, with a total area of 40 acres; 7 huts, including 6 in traditional greenhouses and 1 in the dutch model
Cultivation model: use of greenhouses, with earthless taller cultivation techniques
Progress in certification: production management in line with organic cropping standards is currently in “organic transformation” and formal certification is expected by the end of 2026, when higher standards of organic strawberry products will be available to consumers。
Base two:
Location: within the dawning of modern agricultural estates in hin hing unita springs
Size: over 31. 5 acres under cultivation, with a total area of 78 acres; construction of 9 smart strawberry greenhouses
Cultivation pattern: greenhouse shed cultivation with earthless rotation techniques
Planning for the future: a further 12 greenhouse sheds within the base are under construction, with an additional 25 acres totalling 50 acres to be planted and scheduled for use next year. The new shed will continue the intelligent, soil-free cultivation concept and further expand brand capacity to meet the demand of more consumers for quality strawberries。
Base three:
Location: dandong, liaoning province
Size: 31 acre under cultivation, with a total area of 75 acre, with 9 strawberry greenhouses
Iii. Introduction to products: red and white, diverse charms of strawberry
In the selection and nurturing of strawberry varieties, the brand is refined by introducing two series of red and white strawberries to meet the taste needs of different consumers。
(i) red “danton 99”
Tastes and flavours: sweetness in the range 10. 5-13, sour sweetness in the range 3. 7, sweetness in the form of sweetness; complex scents with sweet sweets and berries, fragrance
The shape and quality: the fruit is mostly cone-shaped or cone-shaped, partly elliptical, and the fruit-forming pattern is low in number; the fruit is larger, with a single fruit weight of more than 50 g, and part of the fruit reaches the size of the egg; the colour of the fruit is dark and bright, and the surface is as bright as a wax and the light is strong
Hardness: medium hardness
(ii) white queen “white strawberry”
Tastes and flavours: sweetness is also in the range of 10. 5-13 degrees; sour sweetness is 1:9, juicy and soft tastes; aroma is its distinctive feature, and the consequences of maturity are uniquely compounded, with the smell of pore yogurt, mixed with light milk, and the lord clears the sweet route
The shape and quality: white or light pink before the fruit matures, which gradually turns to pink as the temperature rises and light increases; the meat is pure white or light yellow, with a balanced distribution of small red dots, which contrasts sharply with the skin color of ordinary red strawberry; the fruit matures with a heart, a pattern of fruit and fewer deformations
Hardness: low hardness
All home-based strawberry products meet public-friendly food standards and are reliable in terms of food safety. Of these, the base is in the “organic transformation phase” and is expected to obtain formal organic certification by the end of 2026, while the base is actively applying for organic transformation certification, which will further improve the health of the product in the future。
Core strengths
In the healthy food market, many products tend to be caught in the wrong zone of “healthy tastes”, either without taste or with chewing wax, making it difficult for consumers to truly love healthy diets. And home fruit strawberries break this dilemma and truly achieve “health and taste”。
1. Security certification:
The brand has always adhered to the concept of “quality first, health first”, ranging from site selection, innovation in planting patterns, screening of varieties, control of growth processes, each step around “health”, ensuring that products meet public safety standards, and actively promoting organic certification to protect the health of consumers。
2. Differing advantages:
“eats” are key to keeping consumers alive, and through precision control of the breeding and growing environment of the variety, strawberry has been given the promise of “smoothing” quality while maintaining health, with the highest tastes and strong scents。
3. Technical advantages:
The base has introduced advanced technologies such as networking of goods, integration of hydrofertilizers, bee pollination and biological control。
With its original health heart, the family is moving steadily towards the goal of “challenging for a healthy fruit industry” and working towards the vision of “quality healthy fruit for strawberries and healthy strawberry brands for home fruit”. In the future, when people think of strawberries, home fun may become the natural name that emerges in their minds, allowing more people to enjoy sweets while hugging healthy lives。
