“what does digital publishing do? I only know electronic books."
"is the publishing industry gone?"
"according to the publishing house? They don't seem to have very high wages."
In the face of these questions, students in the digital publishing profession need to explore this area, both “new” and “small”. It not only involves technology, but also integrates deep cultural feelings and waits for students to discover and dig。
Overview of digital publication 01
Definition of a digital publishing profession
Who the hell is that? It works to develop both broad cultural and scientific knowledge, as well as the theoretical and practical skills of systematic publishing science. Upon graduation, these professionals have been able to work in the areas of internet publishing, digital content production and distribution, digital news dissemination and cultural education, planning, editing, distribution and marketing of digital content products, and technology development and service maintenance. In addition, they can invest in teaching and research and contribute wisdom to prosperity and development in the field of digital publishing. In short, the study of digital publishing is not limited to traditional editorial publishing skills, such as editing, layout, filming and the ability to handle words and languages. More importantly, students need to keep up with the times and acquire new media skills, such as modern publishing theory, information technology infrastructure, digital content creation and digital publications marketing。
Qualifications and skills requirements
Digital publishing is therefore complementary to traditional publishing. In the new era, it will be difficult to adapt to changes in industry because of a lack of information technology capacity that is limited to traditional publishing knowledge. Similarly, knowledge of information technology without traditional publishing knowledge is difficult to develop in-depth understanding and unique insight. Studies in digital publishing require that we have both a solid traditional publishing base and modern information technology skills. Here, humanities students learn programming languages such as c++, python and have their own github accounts to participate in software development and commissioning. Students in science can learn about the history of publishing development, the evolution of copyright law and practical activities such as book creation and the production of app prototypes through cultural courses。
Professional study and curriculum
What learning is covered by the digital publishing profession
As “technology-literate content producers” and “cultural digital communicators”, the course in digital publishing is very extensive. Students will explore in depth information technology, such as programming language and software development, without losing sight of the learning of traditional publishing knowledge, such as copyright law and book creation. Through this specialization, students will have a solid professional base to adapt to the needs of the publishing industry in the new age. The content of courses in digital publishing can be broadly divided into three categories: cultural, publishing and technical. In the cultural curriculum, students will be exposed to a wide range of fields, such as chinese ancient literature, foreign literature, literature, journalism and dissemination of generals, in order to develop a deep human literacy. The publications course, which covers the history of publishing, digital publications, introductions to new media, digital media technologies and applications, and information retrieval and use, aims to provide students with a comprehensive picture of the history, current situation and future trends in the publishing industry. In addition, technical courses are an integral part of the digital publishing profession and cover the development of practical skills such as the basics of c++ programming, data structure, web design and website development, and graphic/three-dimensional animation design. Through this comprehensive curriculum, students will be able to adapt to the demands of the publishing industry for “content producers who understand technology” and “digital communicators of culture”。
Although students in digital publishing may not be able to compare favourably with programmers, chinese and fine arts students in programming, literature and design, they can show unique creativity in three-dimensional animation classes. In a classroom exercise, students tried to create a simple animated role, and it was found that the four limbs of the role seemed to have their own consciousness and to have been very handsome。
Employment and future development
Career orientation
With software such as ps, ai, id, the focus of digital publishing editors is to act as a bridge between content and technology. Digital publishing is not a single profession but covers a wide range of professions. The birth of a digital publication often requires close collaboration between sectors and professions. Digital publishing editors, like hardworking workers, communicate in professional languages with “experts” in different fields to ensure the successful birth of digital publishing products. The choice of the digital publishing profession means investing in this area of challenges and opportunities, working with professionals in various fields to create quality digital publishing products。
The advent of the 5g era heralds a new chapter of “the future comes”. With the rapid development of artificial intelligence and physical networking technologies, the increasing prosperity of the knowledge-paying market has highlighted the “digitized transformation” as an irreversible trend of the times。
The way forward
The path to post-graduation development is a subject of concern to everyone. Typically, it can be divided into three main directions: enterprise employment, examination preparation and advanced studies。
In terms of business employment, the publishing industry is often seen as an option vis-à-vis the digital publishing profession. It should be noted, however, that the position of “professional editor” in publishing houses usually requires a disciplinary background, while “market editor” prefers to recruit candidates with a professional degree in publishing. Graduates may consider the posts of “market department” and “publishing department”, which not only involve traditional distribution channels of books, but also focus on e-books, the production and marketing of sound books, and new book publishing and book fairs. In addition, the design and marketing of creative products are important links in this area。
In addition to the publishing industry, graduates of the digital publishing profession may consider entering the news and publishing industry, which is responsible for digital dissemination of books, magazines and newspapers. At the same time, the publication of games, as an important branch of digital publishing, provides rich employment opportunities for graduates. They can deliver them to relevant internet enterprises and participate in the planning of their favorite games。
In the case of competitive examinations, the graduates of the digital publishing profession belong to the “censorship of journalism” category, so that they can apply for national, provincial and enterprise examinations, etc. In addition, a number of schools provide opportunities for recruitment and ministerial selection, while some publishers are career-oriented and provide more options for graduates。
For those who wish to continue their studies, publishing is relatively less competitive, although it is a relatively recent subject. At present, there are more than 20 universities with master's degrees in the country, covering from 985 to 2nd levels. Many of these schools have digital publishing specializations, which provide a wider academic and research space for graduates。
Books, as carriers of human intelligence, carry the mission of progress. The age-old publishing industry, after millennia of sedimentation and evolution, remains at the forefront of cultural heritage. In this era of digitalization, we have taken over the torch of the ancients, continued to till in the publishing field, passed on civilization with digital technology and promoted cultural prosperity and development。
