How small grapes become large-scale industries, and the specialty of the north wild agricultural shares, 85-50, has broken out of a new cross-border development path, from non-existent to weak to strong, relying on a three-step strategy to build a base, raise quality and promote marketing。
From nothing to the building of a base
In mid-autumn and around the national day, the eight-and-a-half-point company, zolin, picked up the fragrances of horticultural fruit, and a string of precious grapes covered with branches, which attracts a large number of tourists to experience the joy of grape harvesting. There was a fragrance through the breeze, and tourists smelled the fruits and were very busy. According to the salesman, a variety of grape varieties, such as the non-nucleus, the summer black, the jasmine, the green god, the great peak and the golden finger, are not in demand, depending on the customer's taste。
How does a little grape get so much love? This starts with a test 24 years ago. Wang aprim laughs, "i'm kind of growing grapes from 856." nostrils', the first seedling was experimented with since 2000, when it was introduced from jilin, and the test area was a rice-bearing shed.” twenty-four years ago, when the “exogenous species” of grapes became the preferred type of fruit to be produced on the land, the king's almonds did not lose much effort, from experimenting with the introduction of grape varieties, to mating to local soil, to producing fruit to improve the taste of fruit, to step by step, to integrate both fan and dragon-dry branches, and to integrate grape fattening techniques, flower management, pest control, etc. Into the process of improving the management and quality of grapes, and after more than 20 years of exploratory experiments, the grape trees of the qingjin gleaning of the light garden have now entered the fertile season of high-quality fruit. “so far we have grown this grape in 100 standard sheds, and the variety has grown to 23, producing about 300,000 pounds a year.” wang almond described。
Today, the qingling tourist garden, managed by wang aprim, has grown to 200 acres of land, with 100 vineyards. In recent years, in order to enhance the competitiveness of the grape industry and adapt to the demand for supply-side structural reforms, wang apricot has introduced a corporate management model for grape cultivation, with substantial financial support for infrastructure development, etc., while several major shareholders have effectively circumvented market risks through their business ideas of breaking into the market. “there is no subcontracting, no contracting, and there is a corporate system, which facilitates uniform technical management standards for the management of production technology, allowing for targeted administration according to the characteristics of each species.” wang aprim said. Regulatory “top” standards have further advanced “high” production technologies. Harmonization of management, technology and marketing practices have further enhanced the quality of grapes. The size, taste, colour and sweetness of the grapes also make the supply of his grapes available when they are on the market。
I'm looking for a new quality
How did the endless pickers get picked up by a bunch of little grapes? In order to improve the quality of grapes, the zolin gravity garden, through its “baby control policy” of more than 60,000 grapes, uses the raisins to sprouts when they bloom, and to control the size and weight of each vine, so that the grapes are plethoraed, skin-shaped, evenly coloured and sugary. The master apricot of the pick-up garden said that in grape production, a policy of “two fixes” had been implemented, namely, a single production of no more than five ears per grape and no less than four ears; and a flat weight, which, depending on the nature of the grape varieties, was set at approximately 400 grams per ear for the pre-literated varieties and between 900 and 1,200 grams for the later. This will help to improve the quality of grapes。
As people's standard of living continues to rise, increasing attention is being paid to dietary health, and healthy fruits and vegetables such as non-hazardous foods, green foods and organic foods are favoured. In recent years, wang almonds have developed the grape industry with the addition of “rich selenium” brands and further folding of grape brand value added and market recognition。
At the same time, in order to cater to consumer needs, the zolin optical park analyses consumer structures, classifies grapes, formulates purchase plans based on different consumer groups, divides them into three stages, high, medium and low, in order of maturity. The first type of early cultivation brought grape varieties on the market 7 to 10 days in advance, pre-empting them. The second category is tailored to meet the individual needs of different consumers. The third category occupies markets, optimizes the structure of grape cultivation, reduces costs and attracts consumers with price advantages。
Multiple channels for marketing, branding opportunities
New and changing patterns of grape products have further expanded consumer populations. However, the marketing chain is still at the top of the list, as a result of which she has changed the past pattern of sales from sit-in to sales for online, off-line, fixed-point sales, increasing brand influence and visibility。
Each year, the golden nine and silver tens, the eight-and-a-half-square-square-square-scathing garden, which brings in a large number of pickers, presents the beauty of the view of the garden, which is full of sweets, full of twilight and smoothy and coldy. Eating while picking is a new way to attract customers. “it's been four or five times lately, and it's not the same thing. Buy some grapes and go home and give their families a point. Every time we come here to pick one of them, we cut one of them, and it's a good experience, and we all like it. Residents say, "the species of "birth without a nuclei" and "shark" and "jasmine" are the fastest and hottest of all of us here. "seller wang xiu mei introduced。
Wang aprim described how, in addition to on-site extraction for sale, they used web platforms to sell grapes through logistics distribution to guangzhou, shanghai and harbin. At the same time, they have set up grape sales sites in densely populated areas such as chickens, the seven rivers, and mizun. In order to extend the length of the grape sale period, wang almond forest also uses the method of “go-out, bring in” to take advantage of advanced grape-deep processing techniques of enterprises, such as poaching, and to seek cooperation in the processing of grape cans and grape beverages. Further exploration of the fruit process makes the taste more delicious. Not only has the difficulty of storing and selling the remaining grapes been effectively addressed, but, more importantly, the filling of grape products fills the boundaries of seasonal fresh food of the land-based grapes and makes small grapes a big story. In addition to the existing canisters of grapes, it has been learned that the zolin scavenger garden will continue to be written around grapes and further processed on such projects as raisins, wines and wines。
In the area of specialty cultivation, the eight-fifty-sixth branch published a large article with a small grape string. In response to the successful experience of the specialty grape industry, which has become a new method of generating income for employees in the jurisdiction, the new demand for specialty industries has been supported by the successful production of specialty grapes. Wang kim bin
