With a view to effectively raising public awareness of financial literacy and risk prevention, under the 2023 financial consumer protection education and awareness month, the nanjing branch of the bank of hong kong has been deployed in earnest, focusing on the theme “uniting financial forces for a better life”, promoting a comprehensive campaign to promote access to rural areas, communities, schools, businesses and the business community, raising the awareness of people's sense of access, well-being and security, and actively launching an intensive campaign to raise the financial literacy base of young people, helping older persons, persons with disabilities and villagers to raise their awareness of risk prevention and helping new citizens and low-value net people to reserve adequate financial knowledge。
On 26 september, on the day of the “five entry” campaign, a comprehensive and unified campaign was launched at the branch offices, with banners and posters posted in the halls, the display of e-rapo, a focused campaign to spread basic financial knowledge and financial risk prevention skills among the population, and the creation of an atmosphere for the day to raise awareness of financial knowledge and reach communities, businesses, schools, businesses and rural areas. In the course of the event, to date, 42 financial literacy campaigns under the “five paths” have been carried out, benefiting more than 10,000 people in the field。
Caring for special groups to go into the community, "financial housekeeper" sweet advice to guard "special you"
The community is small but the livelihood is large. The nanjing branch of the bank actively integrates community-based services with the provision of “financial service housekeepers” to the surrounding communities of south shipping, lemon water springs, bridges street, green yang xin, etc., and delivers his financial services to thousands of households through the development of a public-interest service system in the form of public services, green corridors, public service announcements, community alliances, etc。
For special groups such as the singhuang and the disabled, the branch organizations run a network of places where persons with disabilities can travel to the new hinghuang community homes service centre, the kang lafoto home in nanjing and into the south shipping community, the bridge streets, the kang la foto home in nanjing, the green yang yeung city home, etc.; attend such old age centres as the nanjing kang la futo home, the new hinghuang community-hong kong home for persons with disabilities, the king huihui community centre for persons with disabilities in kyushu district, the hsu hong home for persons with disabilities, and the new tide community disability centre for persons with disabilities, among others. By revealing traps such as “investment in old age” and “in old age” “in the home”, “ingenuation of money”, hand-to-hand, the use of various types of aps, such as mobile phone banks, and online payment of operational care, help to bridge the “digital divide” and provide easy, caring and warm financial services to specific groups。
Entering business, “mobile classes” on financial welfare policies
The dissemination of information on finance is a fundamental, long-term activity and is the responsibility of financial institutions. To help optimize the business environment, protect the growth of small and medium-sized enterprises, and help their employees better guard the “money bag”, the nanjing branch of the hengfung bank, in an innovative form, moved mobile information and education positions into the business site. The staff of the network went into financial literacy talks with companies such as nanjing kaye film smart medical technology ltd., yangzhou saiya petware factory, tunzhou fire station, taeyoda group and others, responding on site to a variety of staff consultations, promoting the eight powers of financial consumers, personal financial information protection, protection against fraud in the telecommunications network, and offering risk tips in the context of common forms of fraud in life, teaching identification of fraud “little tricks” to make financial literacy more dynamic and more visible. At the same time, the branch has advised micro-entrepreneurs on policy measures for inclusive finance, green finance and high-quality financial products, promoting integrity, bottom line compliance, guard against the illicit lending intermediation trap, helping to strengthen risk awareness and the spirit of good faith contracts, and enhancing social responsibility and financial services coverage。
It is important to make financial knowledge more visible and accessible to business employees. The financial literacy of the workers of the various types of enterprises is geared towards the needs of the workers of the enterprises to help them adapt more quickly to various financial instruments and to enhance their sense of well-being. In the form of “financial mini-classes”, financial knowledge, such as illegal collection of funds and protection against telecommunication network fraud, is taught to clients to convert abstract financial knowledge into lively concrete financial insurance cases, to make financial literacy more lively, to make it more visible and to make it easier for business people to accept and understand. Actively answering the various questions on the advice of employees of enterprises and helping to solve financial difficulties. • promote good faith, bottom line compliance by micro-entrepreneurs, guard against illicit lending intermediation traps, focus on financial pro-people policies, and strengthen risk awareness and the spirit of good faith contracts。
School attendance, “financial rains” youth school
On the day of the concentrated event, the nanjing branch of the hengfeng bank entered the yangtze road primary school, the ninth elementary secondary school, the mausule primary school, the kaitsu secondary school, the white tower primary secondary school and the nanjing specialized computer school, the yangzhou university school of business and the jiangxi specialized secondary school, carrying out the campaign “assisting the young and growing together, starting the first class of the school”, introducing financial knowledge into the school, giving students and teachers an interesting financial class, helping young people to develop the right financial and consumer outlook, and effectively raising students' awareness of self-protection, risk prevention and anti-fraud, so as to sow the seeds of financial knowledge in their youth. The event was organized with an award question-and-answer session, in which teachers and students participated and responded. The anti-fraud classes for teachers and students were brought with them, the motivation of students was mobilized by means of competitive awards, and the anti-fraud consciousness and competence of young people were enhanced by the commonly used means of telecommunications fraud and how to deal with it。
Entering the business world, the financial services station is caring for new citizens to raise their consumer confidence
In order to help the new community to increase the availability and accessibility of financial services for the new citizens and to raise awareness of the need to “hold the bag” in order to spread the positive financial energy, the bank's network of branches in nanjing has repeatedly walked into the gold-rich wholesale market, the gold-remunest supermarket and its surroundings, the wanda square in the liang lake region and the fluttershy square, and set up “financial services stations” to publicize financial welfare policies and boost consumer confidence. Through “one-on-one” “face-to-face” exchanges and on-the-spot responses to queries, members of the redemption unit have disseminated information to businesses on financial matters such as formal finance, eight basic rights for consumers, and access to remedies for complaints, thereby improving the financial literacy of the new community and helping cities to become more entrepreneurial。
Access to rural areas, financial literacy, “in-country” care and risk awareness for villagers
During the event, the financial literacy subdivisions of the nanjing branch of the heung fung bank went into the village market, went to the field, entered the villages of aoyang village in the town of white horses, the village of ixiang zhoutai town, the village of yoon tsai tsai, the village of heifeng town, and the village of yoon qing yi, in order to answer the villagers' questions and to issue to them knowledge manuals on illegal collection of funds, payment of security, protection of personal information, etc. The staff translate the obscure financial professional terminology into “village language”, focusing on the importance and necessity of protecting personal identity information, risk tips on leasing bank cards and possible adverse consequences, financial literacy around “how to effectively screen the fraud trap” “how to maintain personal credit records”, financial outreach on “into the countryside”, and effective financial risk identification and prevention, which have been unanimously well received by a wide range of villagers for a question-and-answer exchange with villagers, teaching prevention techniques, leading villagers to rational consumption, careful trading and securing funds。
The nanjing branch of the hengfung bank will firmly establish the concept of finance as a people, financial welfare, and financial accessibility. It will continue to promote the “five-to-five” financial consumer protection education campaign. It will bring into the hands of the public the telecommunication network fraud, financial fraud in the area of old age, illegal agency advocacy and financial risk-prevention techniques against the legitimate rights and interests of financial consumers and against the safety and security of financial stability. It will learn from the public at large about financial welfare policies and consumer protection regulations, further raise the general public's awareness of financial literacy and risk prevention and work to provide financial consumers with more efficient, quality, accurate and responsive financial services. Liu hui wing
