Original cbb journal of culture and arts
On april 26, 2020
It was the 20th world intellectual property day。
Intellectual property rights are really relevant to each of us。
As shaanxi people's press, which has been in existence for nearly 70 years
How to introduce and export copyright
What are the good practices and experiences in copyright protection
Earlier, journalists went to shaanxi people's press to learn about intellectual property protection with readers。
“the copyright work is the basis of all the work of the publisher”
“there is a tension between publishers, editors and authors in the preservation of copyright. The awareness of the possibility of retaining copyrights of excellent authors in publishing houses has gradually increased in recent years. Published works, authorship, exclusive publishing rights. The right to publish is generally limited in time, beyond the time limit, and how to preserve it is a matter of concern and reflection.”
With regard to the protection of intellectual property rights, the editor-in-chief of shaanxi people's press has a unique understanding of song yaping. In her view, copyright was the basis for publishing by publishers, from the acquisition of copyright to the protection of copyright to the preservation of copyright, and only if the above-mentioned work was put in place would publishing by publishers have a solid basis。
What has been the experience of shaanxi people's press in introducing and exporting copyrights
In his presentation, song yaping began by raising awareness about the introduction and export of copyrights, and by putting copyrights into business so that they could be active on publishing houses ' platforms. At present, shaanxi people's press is working to purchase copyrights from abroad, including from some domestic publishers。
On the other hand, there has been a greater focus on bringing good copyrights to the world, especially in the context of the road map, where copyright transactions in countries along the road have become more active and have achieved much. However, there is still considerable room for development and will remain a focus for some time to come。
At the same time, with regard to copyright protection, the relevant interests of publishers are exercised in accordance with the relevant provisions of copyright. There should be close cooperation between publishers and authors in the protection of copyright, since authors were motivated by their trust in and expectations of publishing houses and wished to make further publications available。
“one copyright, multiple uses”, a concept highlighted by song yaping during the interview. “our editors have much room for improvement in the protection of copyrights, in the use of copyrights and in the preservation of copyrights, particularly the exclusive publishing rights of publishing houses.” in her view, the multifaceted development of copyright should be given priority, as copyright was no longer a single copyright for paper books and was already in many areas, and publishing houses were trying to obtain more authority from authors in the context of digital publishing in the online environment。
In recent years, the people's press has achieved some results in terms of powers such as digital copyright, which has contributed significantly to the opening of new areas for publication. More exploration is still needed for the development of copyright in other areas. “what can we do as social publishers, other than paper and online copyrights, in addition to other forms of copyright development? This needs to be explored.”
The idea of “one copyright, many uses” works so that publishers' books are sold both in traditional paper-based books and in many forms online, e. G. Electronic books, audio books, etc., which are all the next steps. “the work of copyright is the basis of all the work of the publisher, and it cannot be overestimated or emphasized.” song ai-pin said。
Copyright output introduced with "away."
In recent years, the shaanxi people's press has done well in introducing copyright。
Currently, books have been introduced that focus mainly on historical and cultural choices, such as the introduction of a leading american han scientist, demecco, and a prowess research authority by wei weison. – confucius in the 2,000-year-old history of china, the introduction of the documentary " children of nazi war criminals " , written by a well-known russian journalist, the social book sarajevo 100, written by a well-known japanese journalist, and the introduction of a humanist chinese and japanese traveler, written by a well-known japanese writer, masakataro。
At the same time, a series of social studies, such as the world history of coffee and the world history of piracy, have been introduced that are both interesting and culturally sensitive。
In terms of copyright output, the deputy editor-in-chief of shaanxi people's press, liu jianxi, described the core idea being to align itself with the country's broad policy approach, and thus to choose the direction of copyright output and cooperation. Since 2018, the shaanxi people's press has done a great deal of work in this area. The first phase was “one side”, in cooperation mainly with publishing houses in central asian countries. It then went on a “way” with publishing houses in india, viet nam and other countries。
At present, shaanxi people's press has signed book export agreements with national publishers around russia, ukraine, belarus, kyrgyzstan, india, pakistan, thailand, malaysia, indonesia, viet nam, sri lanka, etc. The copyright export includes more than a dozen varieties such as " tell you one real thunder " 。
As an important book of the people's press of singxi, leung river has been published in five major languages, english, french, russian, spanish and arabic, as well as in a wide variety of scripts and uighur。
In recent years, several books from shaanxi people's press have been selected for national books, such as the “going out” project, “the classic chinese international publication project”, “the chinese book outreach programme”. In 2018 and 2019 alone, four varieties, such as " shang-hoon's story (ukrainian) " , " shang-hoon's story (russian version) " , " jing-hoon's story (belarusian version) " , " confucian family spirit (ukrainian version) " , were selected for the "class chinese international publishing project " , "quizing space (russian version) " , " casting the spirit - from the zhongchung party (russian version) in the yanan period " and " antiquities and han-word culture (russian edition) " , were selected for the "china book foreign outreach programme " 。
In the same vein, the era of japan's odds and gentleman's tales was extended to france, japan, russia and hong kong, china, taiwan, among other places, through collaborative publishing, copyright output, etc., and a high-quality publishing image for shaanxi people's press. Shaanxi people's press has been awarded the title of china's most influential copyright company for the year 2018, issued by the chinese copyright association。
In chinese and in foreign languages, i'll give you a translation of the song
“in terms of cultural outreach, in the past copyright exports focused on traditional cultures. Since 2018, we have focused our outreach on red culture. The republic came from yanan. The chinese road explored by the communist party of china during the period of yenan also needs to be introduced abroad. Why do we have to go this way and how do we go this way.” liu zheng zheng is a good example of the russian-language version of the chinese books outreach programme, which was introduced in 2019 by our organization, the casting of the spirit — the janan period, from the party of zhongqing. "it's also a breakthrough in copyright output."
Liu jingxiang described the next copyright output as focusing on the promotion of shaanxi. Push shaanxi to the world and let it know. The first focus is on the translation of music such as the song of the north。
At present, shaanxi people's press has launched the chinese-russian control edition of shaan north classical folklore, and plans are under way for a further chinese-british control edition. The selection of popular songs that are representative and lively, and that are well-articulated and well understood and accepted by foreign readers, in chinese and foreign languages, in the form of a perfect combination of books and songs, will certainly open a window for the world to understand shaanxi and even china’s excellent cultural and artistic skills。
As a publisher, liu jingxiang also has real thinking about the protection of intellectual property: with the rapid development of e-books and voice books, traditional publishers should focus on e-books and the ability to benefit from their copyrights。
For more information, click at the bottom of the left for the original version
The author is a journalist for the newspaper la cultura
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Zhao xianxi
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