Recently, there have been a number of flashes, some of which are interesting, some of which need to be purchased, but some of which are really too bad, so let's talk about some of the group's attention today. It's definitely a double-edged sword. It's a double-edged sword. It's a lot of bad use. We have many friends and friends, we have to send a message, and if we do one, it's exhausting. It's impossible。
So, we have a very humane group function: 200 people each. However, it is definitely a double-edged sword, which is well used, is not well used, and it can be blackened, erased, or at least irritated. So, what do we do to make it work
One, you must send a message of value to your friend
Whether it's a single or a group, remember one thing: any message is of value to each other! If it's bullshit, don't send it unless it's a friend. Like here? It makes no sense not to send it to clients, potential clients. If it's an advertisement, it must be very attractive! Enough to attract most people, at least 30% more
Otherwise, it is important not to send a message of interest to 1 per cent of the population, to offend 99 per cent of the population. Remember, the goal of microbusiness is to interact, not to sell directly. What kind of paperwork can interact? Massive content can be designed to stimulate interaction, such as a group message: last time i told you to send a red bag, i forgot. There are two types of people who have responded to this group, and the first one is if it's wrong
So let's just say, "i'm sorry, it wasn't you. He bought our xx product, he's on our campaign, we're giving him a red bag." that way he might be interested in the red bag and then consult us about the red bag and interact and communicate. The second response, “yes, give me a red package” would also be interactive. Because the purpose of the interaction is to guide the deal
Two, the message doesn't make you feel like it's a mass
No one likes to receive a message from the crowd. If they send you a greeting, can you hear it? It is not possible to get it, but rather to say that people are unfaithful and are not happy with greeting, so the advertising message must be written in such a way that it is not felt to be mass. For example, you can call them all together
Three, watch the frequency
It must not be too soon, manual or software, for a group (200 people) to send another group in three or five minutes, and it is best once a week if it is too soon to block or limit the message。
4. Cluster distribution
All clients are classified, labeled, like potential customers, interested customers, clients, big clients, agents... And then they send different messages to different groups
What's that
5. 1 interactive chat messages
What have you been up to
What are you doing
It's the weekend. Where are you going
I've been busy for a week, tomorrow weekend. Want to go out for a bit
I just finished my dinner. How about you
It's been a while. How are you? When will we meet
New year's, what's the plan
5. 2 holiday blessing
You can go back to spring festivals, midnight nights, and this. I'm giving some holiday blessing or something. But it's not every holiday. The rest of the festivals, like valentine's day, are the proper groups that young people like. But don't give a shit. It's too much, it's too much, it's too much
5. 3 innovative advertising
It's a well-written soft ad that makes people laugh or gain. Sometimes you can send it. It's an artificial, interactive chat
There are two kinds of situations that follow:
Number one: no reply from the other party. It's normal. People are busy, or they don't see it online。
Next time。
Second: the other side responded. This situation must be answered in a timely manner, otherwise people will realize that it is mass. What's the point of this chat, remember? Lead the deal! This must be remembered. It's bullshit without purpose。
In the case of an old client, work after sale; friends do emotional maintenance, have fun talking, and can send messages or introduce clients. It's not possible to have the text and pictures written first. It's simple: mobile phones go in, and they log in on a computer version of microcredit to respond quickly. It doesn't affect grouping。
When will it be ready
We have to choose when we're free and free. If he's too busy, you're too busy. If you send a message without a level, it's like you're being harassed, and you might be deleted。
7. Interval time
It is important to remember not to be too frequent in a way like the twitter community. If you do it once a day, seven days a week, i'm sure 80% of your friends will block you or just delete you. And it's too frequent and easily sealed. The best frequency is once a week, or half a month. According to murmot's hands-on tests, a six-month group count is a better point of time, and of course the group's writings must be prepared in detail so as to be effective。
Microentrepreneurs and electricians are different, and in electrician platforms, ordinary customers buy and leave, and follow-up customer service is rarely followed up, so most are single-time customers, with very low returns。
The goal of microbusinesses is to continue to interact and then to develop deeper relationships, be friends, talk about life, talk about work, gossip, bragging about life. You come to me day after day, and we can even be friends in real life from two people who don't know each other. This is the impact of interaction。
And the purpose of this is not just to let him buy our product, but to develop a team, and if, through communication, he can endorse the product in the way we do it, he can gradually turn from a buyer to our agent. Such a step could lead to more cooperation through network exchanges and the attraction of personal characteristics。
