Since Premier Li Keqiang put forward the new economic concept of "Internet plus" at the 2015 NPC and CPPCC, the popularity of O2O has risen again. In the past year or two, O2O has been active in the Internet industry and traditional industries with innovation awareness, but since 2015, O2O has become a national strategy. In this context, the "Future · Coming" O2O practical training held in Chengdu on April 1, 2015 is of great significance.
At the summit, several internet celebrities shared their current O2O catering implementation plans and the development direction of catering O2O. Deep Blue, director of O2O Business Department of Ant Financial, believes that the mobile Internet era means that all people and things interact online in real time at any time and anywhere. At present, we have 900 million smart phone users and the data is still rising, which shows that the mobile Internet era has really arrived. In this context, it is urgent to let more enterprises enjoy the convenience brought by mobile Internet tools, and let users connect with merchants through mobile terminals. Dark Blue believes that mobile Internet is to attract customers to merchants through mobile terminals and facilitate merchants to carry out precision marketing and customer management through the return of big data. The WiFi platform can currently meet both of these needs simultaneously.
At the summit, Mr. Wen, CEO of Sichuan Youyunshang Technology Co., Ltd. (iFree), also shared the successful O2O cases of iFree Wifi in the catering industry so far. Mr. Wen believes that many WiFi platforms currently have many drawbacks in providing O2O solutions for catering merchants, such as the wave after wave of advertising attacks on WiFi that people are familiar with, and the forced push of advertisements when logging into WiFi, which cannot achieve the goal of attracting traffic to merchants. Our current commercial WiFi should rely on big data information and cloud computing capabilities to provide merchants with accurate data analysis, not only to provide safe and high-speed free WiFi, but also to accurately meet consumers' consumption needs.
At the same time, Deep Blue proposed that online is to attract customers and guide consumption, which is the so-called traffic diversion. Offline is customer maintenance, while precision marketing is what we call customer maintenance. Alipay and iFree launched wifipay, which is the product of this concept. Wifipay is to connect wifi to obtain red packets or coupons in the free wifi environment to induce users to pay online through Alipay to obtain mobile payment portals. And through data analysis, it provides precise marketing and user management for merchants. Wifipay not only meets the needs of merchants to attract traffic, but also satisfies the demand of end users for high-speed, secure, and free wifi. It also brings users discounts, convenient payments, and more.
If 2014 was the year of O2O, then 2015 will be a year of rapid development for O2O. Nowadays, the integration of online and offline has formed an irreversible trend, and all industries are seeking the path of transformation. This is an era full of opportunities. Keeping up with the pace of the times is the best era!
Editor in charge: Zhang Di _title "value=" Commercial WiFi in the O2O era, enter O2O practical training camp "/>
