For the majority of internet users, there is a potential for advertising to become visible through the internet, watching a video, using micro-intelligence and microblogging. It's been a long time, and it's common practice to spit it out, and sometimes it's good. Over the years, the it industry has been known to be anecdotal in internet advertising, or to catch visual eyeballs, or fan wars, or to refresh the net. In recent days, these it industries have been tricked overnight by catering brands and are more sophisticated than the it industry. This restaurant brand is the entertainment that has been raging over the internet in recent days as a result of the spicy orchid monopoly challenge。
Black virus, vomiting and being advertised
With reference to cybervirus, the it industry has no right to be the first. Mi, for example, will play with himself as a normal, with hammer phones and old roh's professional self-censorship, and whether or not it stimulates sales, makes brands and products look good. This is sufficient in terms of the role of advertising。
Always afraid of blacking out the brands of restaurants and restaurants. On the first day of the “spicy-ocean single challenge”, a collection of pictures entitled “where to go with chili” appeared in weibo, and there was no place to buy chili, which was being eaten by the musical community. The leaky props, the poor photo level of the next two masters, the water-flowing writings from the end of the day, caused a lot of people to spit: the ad i've finished
"where's the chili?" that's the first thing you can tell, and when you're done with the first picture, you get a sense of weakness: is there any more? And then every single one of them, the same question arises, until it's finished, and it's not easy to say, "the brand of catering is perfect!" it's hard to talk about people who can't, but no matter how hard they can, the advertising arrives with maximum impact and does not hurt brands or products or services themselves, it's amazing: the catering industry can play like this
For a more fashionable restaurant brand, the internet is undoubtedly a target consumer group, setting aside its own blackness and rapidly increasing brand vitality, which is no doubt an extremely effective communication path。
The perfect combination of caricatures, activities and brand demands
The internet has earned a place in kyodong, and the popular use of cartoons has led many brands to start a “twirling path” and the lack of bottom lines cannot be ignored. The restaurant brand has always been based on attractive foods, and few of them follow such popular lines, but the musicians have produced a collection of heavy-temperature comic books to promote their "spicy animal singles challenge": the snakes had the veggies, the white-bone spiders had the monks, the super marie had the mushrooms, and the one who had the sour noodles..
The creative theme hits the memory after 80, 90, animations, tv dramas, games and... Not only does it give a strong message to the "spicy animals single challenge" campaign, but also conveys the heartline of the eating community's demands — delicious. Perhaps before that, the music pie was just a spicy pot brand, a comic book came out, and the link between the brand and the consumer was rapidly linked: the brand understood me! I'm afraid the it community, which is used to it, would have to say, "express."。
In addition to the comic books, a brain hole was opened for the netizens: the zhuwa was abandoned, the monks were dumped, and who else was dissatisfied? As a result, there are a number of ideas that have been put forward by our friends - the hyenas and the grey wolfs, the violets and the sisters, the aunts of venpe and snow, the banners and the waves, o'hae and pudi... It is no coincidence that a hot pot of fragrance has caused the death of a friend in the net for many years to lead to the next chorus of the comic book, creating a lot of viral topics。
Let the customers sit down and the fans have another identity experience marketing
The word "it" has to be said about fan marketing. Mi, for example, routinely set up a group of fans with a fever, and publishers have to get in, check in, buy out, and be a symbol of identity. How does a restaurant make an identity? Try it? It's kind of like going shopping. But this identity has been given to the elysian。
The spicy-singy-singy-singy challenge looks like a chili-eating game, but the real attraction in the middle of the game is the identity of the spicy-singy-singy. There's a hot beast in every store, and in 30 seconds you can challenge someone who eats the most rice pepper. You can have someone else under pk, and someone else can have you under pk. And this pk doesn't have to have a fight at the same time, it just has to go with the meal, and to the customers, if you dare, wait for the challenge. To become a “spicy beast” is actually to be the owner of the shop, to take whoever eats his identity out is half price, and there is a wave of identity symbols and propaganda for the “spicy beast”。
The first “spicy beast” was a northeasterly, and the sichuans could not sit down; when someone ate 15 and made the top of the little peppers, 21 of them came down. This pk about identity is not just a customer-driven process, but also a mobility challenge that produces stories and topics。
Not only is the big move more than 500 and internet marketing more than just internet brands, it is crucial to capture the target population, and the emerging brands of food, such as huang tai chi and duck, are “new” winners in a wave of young creative cultures, traditional food chains are out of proportion to the eaters, and resonance may be more than just a meal, but also a full-scale satisfaction, as consumption becomes more concentrated in 80, 90 and 00s。
Responsible editor: zhang dei
