During these two days, bw and bml are in the midst of the shanghai national convention fair, which is known as a summer-long second-instance event, and is expected to be attended by 300,000 participants over the three days. As secretary-general of the shanghai city comics industry association and a senior cartoon lover, zhang zhang attends dozens of festivals in the country and abroad each year, including several major comics in shanghai。
On the morning of the opening of the bw on july 11th, some of the viewers ran into the museum
In the last two years, the cartoon industry has received high social attention. As members of the cartoon industry, zhang zhang believes that shanghai’s large-scale cartoon festival, both in size and at the time of the event, will be the focus of the year. “as a rule, the summer season is a time of more intense activity and of more frequent events. This year's comic moon in shanghai has not only brought together some of the animation activities in the traditional sense, but has more to do with the new direction of the cultural brand of shanghai's cities, which is more oriented towards the needs of young people.”
Shanghai has become the first city of the china comics fair
According to zhang zhang zheng, shanghai has been the first town of the china comic-con since previous years, and is currently ranked first in the country, regardless of the number, size and volume of the activities. The festivals are held in may of each year, and the summer festivals of ccg, bw, chinajoy are the focus of the country's cartoon lovers。
The morning news, the shanghai living room
Bw is a collection of popular youth cultures
The opening of the bw on 11 july was an important component of the first shanghai summer international comic moon. Zhang zheng participated in several bw sessions. In his view:
In the light of the bw fire, it was among the leading projects in the industry a few years ago, and this year it has gained greater social influence. Of course, it also represents a new trend, as bw is essentially a brand-based collection of platforms, mainly a similar user festival designed by station b for its user community, all of which came from the platform or a partner, before which all visitors were focused on its own users, and the promotion and sale of tickets was the platform's own channel, which is not the same as in the past。
Previously, the comic festivals were more of a collection of social resources, usually in the form of industry activities led by the government or by the relevant sector. Industry fairs are more likely to combine some of the functions of the industry with market elements, so chinajoy has some of the to b components, including the business authorization part, the forum part。
On july 12th, the bw scene, people were everywhere
According to zhang, the biggest difference between bw and other cartoon festivals is that they are tailored to the needs of users. “bw determines the whole event by the needs of its users, and some topical hot spots are the main components of the whole event, which we see as an amphibious show, but it is more of a festival, in conjunction with the bml concert at night. In fact, at the beginning, bml gathered a large number of user groups, and then they wanted to have some audience activity outside the daytime or concert, and then there was a bw project, and then slowly bw and bml became two sisters an morning and a night, so it was more like a gathering of a popular youth culture.”
In terms of the participants, the festivals were used to focus on school students, while the ceilings of the user age group are now rising, with more adults “survival” and becoming part of the audience. Zhang zhang explained this further: “in the context of the prevailing culture of animation, a lot of ambulances can continue to follow these favorites, that is, even if they graduate, work, and start a family, they continue to like them, so that the age span of the entire ambulatory user group is growing. Of course, young people and student groups are the main users of animation, but the growing age group of cartoon users across the age structure also allows for a longer time span for many content. Some of what we call nostalgic works, popular cartoons of the 1980s and 1990s, can still be popular, because its user community is still, and it's not the same as before.”
On the bw site on july 12th, a coser was carrying the "achil" from the morning news and b
This time, the news mornings and b stations launched a limited creative special for the current bw, the first of its kind in shanghai, which was welcomed on the first day of the opening of the bw exhibition, and on the internet. In zhang's view, this special issue is very interesting and, in combination with many bright features of the exhibit, you can learn from it what the whole event is about, and what the good points are. For users who like bw, it's worth the collection. According to zhang zhang, shanghai, for the first time in its history, has recommended the entire city's cartoon cultural activities through the concept of carnival moon, which also proves that the culture of animation has become one of the main elements of the real life of young people today。
"cosplay" already has a specific term
In the various comic festivals held in large houses and malls, the binary lovers became cosplay's favorite role, which was also a feature of many animation events. So how is cosplay defined? How does the host regulate the scale of role play? How is it possible to prevent misconduct that is contrary to public order? How can a safer and orderly consumption environment be created while maintaining “flows”
How to define cosplay at the comic festival
The answer to the recent launch of the first shanghai civil culture festival is that by establishing an official convention, interests go hand-in-hand with norms, from compliance with clothing to the safe escort of props. The shanghai civil cultural festival cosmetics competition is co-sponsored by the shanghai city mass art museum, the porto district cultural and tourism department of shanghai city and the shanghai city animation industry association. The entrance to the make-up championship has been opened, with the election taking place at six major points in the districts of puto, pudong, ionbong, baoshan, ka ding, and ning ning, which will end up in shanghai with an official certificate of certification for the "foundation make-up dynasty"。
The shanghai cultural festival cosmetic competition is closed until july 15th
In zhang's view, the significance of making up is that it was the first official cosplay competition and the first official “cosplay” formally defined as “making up” and integrated into the normative system. “... Cosplay is an external term that has been a grey concept and that, in official documents, it is not precisely defined or summarized. We now come up with the concept of public make-up, which is the way to redefine the form of the entire cosplay activity.”
Zhang zhang told reporters that the make-up contest was about the norms governing cosplay, but that it had been in shanghai since last year, and that it might be a matter of concern that since last year, all major comic shows, the organizers of which were bound to buy tickets for the audience, whether the audience was on the scene, and whether the former cosplay was not managed until after the scene, were now included in process management, with all coser’s viewers and non-coser viewers split. The main objective was to enhance content clearance and on-site guidance, that is, to bring coser into the whole management process。
Convention on the make-up of the city of the city of the city of the city of the city of the city of the peace
The relevant norms for cosplay have also landed online. The city is one of the most popular places in the world. Walked into the jai an-tahli mall and some of the well-dressed coser travelled through the mall. Last october, with the support of the city comic industry association, the convention on the make-up of the city of valium was officially launched. In the convention on cosmetics, it is made clear that role-playing “must conform to the prototype of the work and must not be contrary to social norms and public decency” and that “no use shall be made of uniforms, markings” “no more than 50 per cent of the faces of military forces and administrative units of modern or active age”。
“with regard to the make-up conventions introduced at the mall, the further regulation of the dress of persons entering the premises requires us to use as a red line some parts that are clearly inappropriate for make-up, which could be pointed out through the convention, whereas previously the mall was more a matter of course. For example, the presence in public of sharp objects, props exceeding 50 metres, poses a security risk.” zhang zhang told journalists that this convention is now used in many shopping malls in shanghai for comics or cosplay, and that the content of the dressmaking convention has become a self-regulatory provision for cartoons online。
