The definition of judgement in the 2015 civil service examination papers is a type of headache for many candidates. Throughout the examination of the subject in recent years, the definitional judgments are characterized by a growing amount of complexity and ambiguity. The definition judgement requires candidates to choose the answer that is most in line with the definition, or that is most incontrovertible to it, so that if they are strictly based on the definition given by the subject, even if the concept is not familiar to each of them, and even if they do not understand what the definition is describing after reading it, it will have little impact on the final answer. All you examiners have to do is to take the key points of the definition and find options that match the main points。
We will now give you an intuitive insight through a case study。
Example 1: experience marketing is a marketing method whereby an enterprise uses objective, listening, experimenting, trial, etc. To enable it to experience the product or service offered by the enterprise and to give the customer a real sense of the quality or performance of the product or service, thereby promoting the customer's awareness, preference and purchase。
On the basis of the above definition, the following have been used for experiential marketing:
A beauty company organized a consumer sorority on the theme “pre-child education” to convey the business concept of “consumer-friendly” to potential clients
B. A clothing company invited wholesalers to its product promotion sessions, where performances, small competitions, testing of new products were arranged
C. Conduct of national industry seminars involving some of the consumers of a company in order to maintain its industry leadership
D. A cosmetic company opens up foreign markets and creates an international brand image, then disseminates sales domestically through television shopping and gradually occupies the domestic market。
There are three main points in the work of the [discussion]: the first is the business; the second is through “watch, listen, try, try”; and the third is “make the customer actually sense the quality or performance of the product or service”. Option a, which conveys “business ideas” to potential customers, does not allow customers to understand the products of the firm and does not meet the third point; option c, which organizes seminars to preserve industry leadership, does not match the purpose and modalities of the definition; and option d, which “opens the foreign market first, then disseminates them on television”, is different from the definition, so the answer is b。
The walitu education experts recommend that, when making definitional judgements, candidates should find ways to find out what the main points are, and then compare them with the options。
