In the area of clothing from the media, newcomers are often exposed to pressure. So, how do you choose something that's less stressful? Here are some practical ideas for you to share。
Following the trend
Focus on fashion magazines, social media fashion bloggers, and learn about current popular elements. Like the dopamine-colored costume that's popular this year, which is very colorful and very popular with consumers. The newcomers can choose such popular styles for small purchases to test market responses. According to fashion industry data, the conversion rate for sales of popular trend clothing can increase by about 30 per cent。
Select the classic base
The classic foundation is never out of date, like white t-shirts, black jeans. These models have a wide audience and a strong match. Moreover, the stock pressure on the base is relatively low, and there is no need to worry about backlogs even if the sales cycle is longer. It was suggested that the base amount should be 40 - 50 per cent of the total selection at the time of selection。
Small batch multiple
Instead of a one-time, large-scale procurement of clothing of the same type, a choice was made for a variety of formulas, each of which received small quantities. This would meet the needs of different consumers and reduce the risk of pressure. For example, at one time, 10 - 15 different styles of clothing, 5 - 10 items each。
Cooperation with suppliers
Establish good partnerships with suppliers for more flexible procurement policies. For example, alternative modes could be chosen, with suppliers sending goods directly to consumers, so that they would not have to hoard themselves. Some suppliers also provide return-for-cargo services, which can also reduce the loss of the goods。
In short, when selecting products from the media, clothing needs to follow trends, pick classics, small batch patterns and work with suppliers so that it can effectively reduce pressure, reduce the risk of entrepreneurship and allow itself to move steadily from the media arena。
