On 18 december, the 2025 micro-intelligence congress on intellectual property protection was successfully held in shanghai on the theme “intellectual empowerment, shared governance”. The congress brought together more than 200 guests in the areas of rights-holders, platforms, trade associations, academics, public security organs and the media to review the 10-year practice of the protection of intellectual property rights, to discuss the front-line issues of governance in the digital age and to publish a number of important outcomes and future plans, including ai defender, iucn and others。
The vice-president and deputy general counsel of the office of the attorney-general, hu cai chun, introduced that respect for intellectual property rights was a core value of the microtrust platform. Over the past 10 years, through the two-wheel drive of the technology+ mechanism, we have promoted the evolution of the conservation model from “platform autonomy” to “eco-building” and will continue to deepen ecological collaboration in an open and pragmatic manner. Professor huang yu, dean of the institute of intellectual property of the university of economics and economics of china, analysed the new challenges of the digital economy and intellectual property protection in the ai era and confirmed the innovative exploration of micro-trust in technological upgrading and industrial cooperation. The international trademark association (inta), ceo etienne sanz de acedo, by video message, appreciated the innovation and exemplary role of the telecommunication and twitter teams in brand protection, while emphasizing china's important place in the global intellectual property landscape。
The 2025 micro-credit protection report released at the conference revealed the latest data: from january to october 2025, the micro-intelligence brand platform cumulatively attacked the sale of 34,000 false personal accounts, a downward trend for five consecutive years; the video scenes struck off more than 210,000 fake broadcasting booths, punished 36,000 radios and more than 28,000 short video clips of violations of the complaints; the micro-intelligence shop pre-emptive security chain rejected 12,000 applications for violations and over 158,000 applications for alleged counterfeit goods, with 46,000 violation items at the bottom of the complaint chain; and public platforms cumulatively disposed of violations and 52,000 copies of accounts and 160,000 cases of alleged violations。
In the area of institutional innovation, 14 rights-holders, including uta, louis vuitton, apple, rice and reading, co-sponsored the “union for the protection of intellectual property rights in micro-credit” to build a platform for collaboration and collaboration on normality. In response to the demand for rights-holders, the platform launched the ai defender of rights, micro-credit wa, in parallel with the establishment of a mechanism for the annual review of rights-holders' qualifications, and has opened the micro-credit brand platform to the publishing industry to enrich the matrix of copyright protection tools. At the level of technology upgrading, the video number introduces the ai-assisted review of the "mechanism" model, setting up a special complaints queue and optimizing standards for new scenarios such as ai for face change, video effects, and creating a four-step protection mechanism for official novels, small programme creators, including original matching, copyright submission, and an ip platform for small game developers to promote both copyright compliance and content innovation。
In the face of new features such as the black-out-platform clustering, the light assetization of the supply chain and the deep binding of live broadcasters, the webrand project, which focuses on major cases and regions, addresses human rights abuses, extends protection to new scenes at micro-shops, and uses ai-enhanced data analysis to promote a shift from passive processing to active intervention. Over the past year, the programme has assisted the police in investigating 37 cases of abuse, arresting more than 300 suspects in excess of $3 billion. In addition, it has integrated key copyright players into brand protection schemes, jointly assisted the police in the detection of major pirated criminal cases and deepened the “platform + rights holder + law enforcement agencies” tripartite rule。
In the future, we believe that we will continue to build a healthy, credible and dynamic digital future based on the two-wheel-drive concept of the technology+ mechanism, deepening our collaboration with the ecological community, actively addressing the challenges posed by new technologies such as aig, continuously cleaning up the web ecology, and protecting innovation and brand development。
