China's quality news network (qan) recently published the first provincial standard for the geomarks display site construction (db35/t 2281-2025), which was drafted under the leadership of the market supervision authority of the city of zhongzhou, fujian province. The introduction of this standard, in addition to setting up a “uniform scale” for the construction of geographical display sites in fujian, marks a crucial step towards standardization and standardization in the industrial development of the province of fujian with regard to the integration of geographical indications with the cultural brigade, and breathes new life into rural renewal and regional economic development。
According to the information received, fujian geographical indications are resource-rich and, as of september 2024, the province as a whole had been awarded 108 protected geographical signs, 674 of which were trademarked and ranked second in the country; the number of geographical indications was 5065 and ranked 1st in the country, and the value of the industry combined for geographical indications was over $400 billion in 2024. As a prefectural geomarker, the state has been active in building an industry-wide development system based on “one, two and three” and has built a total of 26 geographical signage display sites, which receive more than 2 million visitors each year in the geography industry, leading up and down to a value of over 1 billion yuan。
The standards apply to the construction of all geographical sign display sites in fujian province, identifying the four main types of construction and requirements: the exhibition hall focuses on knowledge science and product presentation, the station focuses on the natural culture of the place of origin and the experience of product production extraction, the experience hall focuses on immersion interaction, and the living room focuses on communication and negotiation。
The criteria identify the general requirements for geographical marker displaying sites: the objective should be to spread the knowledge of geographical indications, promote the culture of geographical indications, raise public awareness of the products of geographical indications, promote the integration and development of the three products of the geomarking industry, and demonstrate the economic development benefits of geographical indications。
In addition, the criteria set out the conditions for the construction of geographical markers, and detailed the construction requirements for names and logos, promotional content, product displays, regulatory regulations, industrial integration, etc。
The introduction of this standard not only defines the path of implementation for the integration of the fujian province's “geographical signs + cultural brigades” and gives geographical markers a multifaceted “dissemination window”, but also translates state practice into a replicable model that attracts industrial resources, promotes geographical markers as the “new growth pole” of the regional economy and helps to revitalize the rural sector。
In the future, as a standard-setter and as the main drafter, the zhongzhou municipal market supervisory authority will continue to play a leading role in providing stronger practical support for the high-quality development of geographical symbols throughout the province and throughout the country by strengthening the dissemination of standards through diverse channels, such as brand-branding stations, associations, and encouraging and guiding the active implementation of standards by operators in the construction of geographical markers; on the other hand, by refining more replicable and replicable experiences through standard-setting around the protection and application of geographical markers in the state. Chen yong
