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This year marks the tenth year of the national insurance public awareness day. It can be said that 7. 8 has witnessed a decade of change in the development of the insurance sector, as well as a return to security and a path towards high-quality development. This year, under the guidance of the various regulatory authorities, more than 100 insurance institutions have been engaged in a campaign to raise awareness of the economic and social development of insurance services and the well-being of the population, focusing on the theme “a new journey to safety and security”. I would like to draw your attention to the coverage of the current project。
The tenth national insurance public awareness day, 7. 8, ended last week. Within the framework of this year's theme of “a new journey towards a stable and well-being of insurance,” the insurance industry has launched a series of various insurance campaigns to spread the functions and value of insurance, help to make the insurance more fully operational in the process of fully building a modern socialist state, and give insurance a more protective force to people's well-being。
Step-by-step boosting 31 projects of public interest land
Stepping is both a traditional project of the 7. 8 national insurance public awareness day and a humanistic project. This year, the china insurance industry association (hereinafter referred to as the insurance industry association) organized a public-interest insurance walk-in campaign entitled “stimulating rural renewal and serving the elderly”。

China's life insurance branches in xi'an, poo-chicken and han medium-range, respectively, have organized a variety of diverse and varied activities, such as colour bubbles, twilight experiences, canteen games, and live broadcasts, to promote healthy lives。
Financial times journalists learned from the insurance industry association that as of 7 july at 1800, the cumulative number of public welfare walk-in visits to the “facilitating the rural renewal and services for the elderly” insurance programme was nearly 6 million, with over 410,000 people registered for the small programme and a cumulative total of over 16 billion paces; a total of 235 companies took part in the donation step and 24 companies claimed insurance benefits for the “facilitating the rural renewal and services for the elderly group”。

The life of a silver man is carried out through a walk and walk programme designed and developed by the china insurance industry association to promote rural renewal and service older people's groups。
In fujian province, public-interest outdoor insurance walk-outs, with the theme “helping rural renewal, serving the elderly”, are organized by branches such as the chinese life and life insurance, fukuzhou and xinjiang, in which employees are actively involved in such forms as low-line hiking, online donations, and knowledge clearance. The china life risks branch also held the “7. 8 national insurance public awareness day” and the “having the future” national life 700 pedestrian fun games, which attracted 160 clients from 80 groups of families to various physical sports games, such as the “super union relay” “super speed” “getting rid of the dollar gravity”。

The china life and life risk tianjin branch organization has set up an advisory desk near its premises, organized special work on “service ageing”, continuously raising the level of service for older clients, and provided warm and age-friendly services for older groups。
The agencies of sunshine insurance are active in organizing the participation of employees, clients and members of society in outdoor hiking activities and in contributing to insurance for areas and individuals in need. During the walk-in activities, sunshine insurance workers are also on their way to inform the public about how to prevent illegal fund-raising, how to protect the safety of personal information, insurance commons, etc., including among older groups, and to help consumers to develop risk-prevention awareness。
In accordance with the requirements of the insurance industry association, field staff in 36 branches of the public life department have been able to innovate in a variety of outdoor “walking” activities, meeting local epidemic prevention and control requirements. For example, in the streets of whezhou, peacetime field workers walk around the streets of the city and, while building up the number of loving steps, waste such as fruit shells and water bottles along the way are included in garbage bags. In shenzhen, the taiping life corporation, a local company, launched the red cultural fair “screen walking”, which, through the history of the revolution, recognized the hard work of the revolution's pioneers and was deeply aware of the importance of “safe and well-being under insurance”。

During his life, field service staff walk around the streets of huey county, contributing to the “steps” of love for the common good by walking, and putting garbage like fruitshells and water bottles along his way into garbage bags。

Sunshine and dalian branches carry out public goods activities to protect the marine ecosystem, go to the local beach to collect waste from the beach and disseminate the green concept of waste classification and protection of the environment。
Insurance technology protects happiness
The campaign “insurance technology & living well” was also the highlight of this year's 7. 8 national insurance public awareness day。
The digital divide among older groups has received widespread attention. In this context, and in response to the pain that many older persons experience when using the internet and electronic devices, they cannot see, find or learn. During this year's 7. 8 national insurance public awareness day, china's taipa launched the theme of “age service” such as “advanced in the age of the `chip' slow `heart' care”, to experience scientific and technological services by inviting elderly clients to chinese taishu stores across the country, to teach smart technology applications, to help older people to cross the “digital divide” and to enhance their sense of well-being。

China's taibao has launched thematic activities such as “older service” to help older groups to cross the “digital divide” by inviting older clients to chinese taibao's door shops to experience scientific and technological services and to teach smart technology applications face to face。
During this year's “7. 8 national insurance public awareness day”, china held a strategic open day for welfare and well-being. According to li doo, the special assistant to the chairman of the safe life board, the safe home ageing project has a number of design bright spots with 360 degrees of smart guardian, supervision of service quality, etc. It has now completed more than 200 service constructions, has already qualified nearly 10,000 clients for home-based old-age services, has experienced about 1,000 clients and has received a good overall rating。
Tacon life added a “one key help” to the “care edition” of thai life, providing a one-click to 95522 people over the age of 60. In addition, with respect to claims processing services, the “care edition” page of thai life carries out three modifications, including an ageing home page with a new “censorship services” icon, an automatic voice broadcasting feature, and a click on voice broadcasting。
In the area of financial insurance, sunshine risk invites clients to share experiences of the application of new technologies in the insurance sector, such as drone surveys, video mapping of small programs, etc., and to enable clients to enhance their perception of how technology can be better insured. Insured clients and channel clients are invited to enter the claims centre in henanzhou, where clients are invited to learn in situ how to conduct remote “one-on-one” video survey damage services with customers through the use of video mapping systems。

The sunshine financial risk invites clients to share experiences of the application of new technologies in the insurance sector, such as drone surveys, video mapping of small programs, etc., and to enable clients to enhance their scientific and technological empowerment。
In addition, the financial times has learned from the insurance industry association that, as two other major events this year, the national insurance public awareness day, the cardshow insurance short video broadcast amounted to 1,134,000, and the internet event “cue to my happiness” @10th national insurance public awareness day 7. 8 attracted some 4. 9 million participants。
Dissemination of information on insurance against fraud
With insurance to safeguard their well-being, consumers need to know more about financial insurance and better about how to defend their legitimate interests. During this year's 7. 8 national insurance public awareness day, the insurance industry association also organized the participation of corporate executives and industry experts in a number of online forums on “insurance awareness-raising in finance”, promoting insurance literacy and protecting the rights and interests of insurance consumers。

During the 7. 8 insurance public awareness day, the staff of the tecon life heilongjiang sub-company carried out the dissemination of insurance information for the public。
In recent years, “retrogression of black products” has been a major concern. In the “agent withdrawal” process, insurance consumers may face multiple hazards such as disclosure of personal privacy information, loss of normal insurance guarantees, impairment of funds, and loss of personal credit. The deputy managing director, compliance officer, chief risk officer zhou xiaonan stated that consumers who have doubts about financial products or services should make reasonable claims through the formal channels and refuse to participate in malicious complaints about breach of contractual agreements, false information and fabrication of facts, without relying on false promises by “agents” to defend their rights。
In recent years, a number of outlaws have also made policy loans available in a variety of ways to infringe on the legitimate rights and interests of consumers. The assistant chairman of sunshine life, yoon xiu hong, stated that consumers in general need to increase their awareness of personal information protection, not to inform strangers about important information, such as personal identity cards, bank cards, insurance contracts, and not to give important documents, original contracts to strangers, while being alert to the solicitation or active service of strange telephone calls. In the event of detection of the theft and illegal exploitation of personal information and the fraudulent use of funds by outlaws, it is recommended that consumers collect the relevant evidentiary material and report it to the public security authorities first. In cases involving policies, the relevant insurance company should be notified in a timely manner。
The insurance market is about hundreds of millions of drivers. In recent years, some auto repair units (4s stores or car repair plants) have used the vehicles of insurance consumers as a means of making illegal profits by fraudulently taking out insurance money for repairs by creating insurance accidents or expanding the loss of vehicles in distress。
U tao, deputy general manager of safe motherhood insurance, stated that after a vehicle accident, consumers should notify the insurance company in a timely manner by calling the insurance company to report the incident, logging in the insurance company app or a small program. At the time of reporting, information should be provided on the history and loss of the vehicle accident, as well as on the voluntary retention of supporting information relating to the accident, the circumstances of the loss, etc., so that insurance companies can survey the damage in a timely manner and notify the approved results of the loss. When repairing vehicles, consumers should choose a well-documented and socially reputed repair unit, not be blinded by the guise of “free repair” “free paints”, while carefully authorizing others to act on their behalf and paying attention to the existence of an unusual settlement record。
As the internet becomes the insurance option for an increasing number of consumers, the online assistant director of teccon reminds consumers of the need to take care of the following three things: firstly, to choose a compliance institution with a licence to operate an insurance business; secondly, to understand the important provisions of insurance liability, exemption from liability, etc.; and thirdly, to fulfil the obligation to inform in good faith。




