Zhu xiaohong, member of the national political consultative council and president of the chinese copyright association. Interviewee for map
“building a socialist cultural power, we will increasingly rely on the use of intellectual results, including copyright.” in the report on the work of the government of 2021, it was proposed to strengthen the protection of intellectual property rights, and zhu xiaohong, a member of the national political consultative council and president of the chinese copyright association, received an interview from the people's network on the significance of strengthening intellectual property protection for cultural development. According to xiaohuan, “in the `1455' period, the value of iprs was higher. We need a better environment for innovation and therefore continue to strengthen intellectual property protection.”
During the “14th and 5th” period, innovation and intellectual property rights were of higher value
People's network: this year's report on the work of the government proposes to strengthen intellectual property protection. What is the important role of copyright as an important component of intellectual property rights in building socialist cultural power
In the year of the beginning of the “1455”, intellectual achievements played an important role in the new journey of innovation leading to high-quality development. In building a socialist cultural power, we will increasingly rely on the use of intellectual results, including copyright。
Our cultural development is based on two conditions: the need to have good work and the need for good work to have a good dissemination capability. There must be an incentive system in which good works can be respected, protected and rewarded, enabling creators to re-introduce. Copyright protection is not a broad slogan; it relates to important issues of creativity and development for writers and users of works, but also to the development of national capacities for innovation and cultural prosperity。
Today, china has entered a new era of efficiency and its intellectual property rights have entered a phase of creation, use, management and protection. During the “1455” period, intellectual property rights were more valuable. We need a better environment for innovation and therefore continue to increase intellectual property protection。
People's network: the third revision of the copyright law of the people's republic of china will take effect on 1 june 2021. What are the main issues in the area of copyright addressed by this revision
Zhui hong: this revision, i think, is a more proactive one after the new era. The newly amended copyright law emphasizes the protection of intellectual outcomes and replaces the words “films and works created by similar methods” with the words “audio-visual works”, which are linked to international popular expressions and, above all, are adapted to claims arising from technological developments。
This amendment increases the powers of inspection and forfeiture of copyright administration. For example, raising the statutory ceiling to $5 million would be important in punishing piracy and protecting the intellectual property rights of rights holders。
It's a big step forward for copyright
People's network: during the spring festival, a downloading link appeared on the internet in conjunction with the screening of a film in the country's cinema like " hello, lee hwang ying " . How to solve the problem of piracy
Zheng xiaoxian: as digital network technology continues to develop, new cyber-infringements are emerging. Unrecorded small websites, particularly those with servers located outside the country, expose large numbers of high-quality chinese copyright works abroad to various types of piracy。
China has been conducting a campaign against cyber-piracy for many years, and the general environment has improved, but we cannot stop there. Malicious violations and illicit enrichment must be severely combated, not only by strengthening administrative investigation and compensation, but also by increasing criminal liability based on aggravating circumstances。
People's network: could we please describe our achievements in intellectual property protection
Zhu xiaohong: in recent years, the protection of copyright in the country has been strengthened, the relevant laws and regulations have been improved and the public's awareness of copyright has increased significantly. The great strides made in the copyright industry have played an important role in promoting economic development, technological progress and cultural prosperity. In order to combat cyber-piracy, since 2005 the national copyright agency has carried out a series of “swordnet” initiatives with the relevant authorities, with important results。
People's network: almost a year after the entry into force of the audio-visual beijing treaty, as one of its acclaimers and organizers, can we speak about the significance of the treaty and its implications for cultural industries
Zheng xiao hong: this is the first international intellectual property treaty in the history of the new china, named after china’s city and capital, beijing, reflecting the international community’s full acceptance of china’s copyright performance in recent years。
Until then, the protection of the image of performers by international treaties was incomplete. The beijing treaty of audio-visual performances balances the rights of performers with those of performers. It also provides for the rights of performers to be exercised individually, which will further stimulate the creativity of performers。
The cultural industry has great scope for development and there has been a dramatic increase in the consumption of mental products. The entry into force of the beijing treaty on audiovisual performances has reinvigorated the further development of cultural industries. Only if the rights of performers are better protected will the public enjoy more new cultural products and the cultural industry achieve a virtuous circle。
