I. Single selection questions (3 points per sub-issue, 30 points, 1 correct answer for each sub-item. Wrong selection, non-selectability)
1. (b) means a prize of higher value in which consumers increase their points by purchasing or participating in a hard activity many times。
Awarded sales promotion
C. Online discount promotion d. Free promotion
2. (d) is the systematic application of electronic tools in a modern, technologically and economically highly developed society, where people master information technology and business rules
(c) the overall title of efficient, low-cost activities centred on commodity exchanges。
B. E-government
C. Edi d. Electronic commerce
3. Transfer of ownership of goods through activity (d)。
B. Logistics
C. Financial flows d. Commercial flows
4. The last stage of the network market research activity is (d)。
B. Development of plans
C. Information-gathering d. Preparation of reports
5. With regard to the set-up common sense for system access passwords, the error is (c)。
The greater the number of password characters, the harder it is to break them
The password should be regularly changed to avoid leakage
C. Use of easy-to-remember numbers such as birthdays, identity cards
D. Avoid recording passwords in unsafe places
(d) is an electronic document digitally signed by a certification body containing user identification information and public key information。
Data signature b. Electronic signature
C. Security certificates d. Numbers certificate
7. The following statement is incorrect。
A. Manufacturer-type distribution centres business
B. Socialization of distribution activities in wholesale distribution centres
C. Strong transport delivery capacity in specialized logistics distribution centres
Retail distribution centres established by retailers
8. (c) refers to long-term alliances and cooperation between two or more economic organizations to achieve specific logistics objectives。
B. Green logistics model
D. Full logistics outsourcing model
It is (c) that is suitable for online payment codes。
A. Faq b. Password
C. A7y4u88 d. Administrator
The life cycle of e-commerce entrepreneurship projects consists of four phases: start-up, (b), implementation, and conclusion。
A. Applications b. Plans
C. Implementation d. Evaluation
Ii. Multiple selections (4 points per sub-issue, 20 points). Each sub-question has 2 or more correct answers, wrong, unselected)
11. What is correct about the current stage of e-commerce in rural tourism is (ad)。
A. Low overall application of e-commerce
B. Overall level of website development high
C. Site construction features
D. Low awareness of e-commerce among tourism managers and tourism practitioners
The subject of electronic commerce transactions may be (abcd)。
B. Banks
C. Government d. Individuals
13. Common forms of internet advertising are (abd)。
Web-based advertising b. Text-link advertising
C. Bulletin board d. Sponsoring advertising
14. What is correct about the advantages and disadvantages of mobile payment models led by financial institutions is (bcd)。
A. Lack of a user base
High transaction security
C. Connectivity of mobile payment operations between different financial institutions bad
D. Higher costs for consumers to use mobile payment operations
In the context of e-commerce activities, the security issues to be addressed are mainly focused on (abd)。
B. Data security
C. Password security
Iii. The judgmental question (ticking in brackets where you believe the title is correct) and the wrong proposition in brackets "x". 3 points per sub-issue, 30 points
Minutes)
16. Gis is the abbreviation for bar code technology. (wrong)
17. Traditional agricultural by-product sales are highly influenced by spatial and temporal factors. Yes
18. Commodity barcodes are designed for goods sold directly to consumers and are used for individual goods. Yes
19. Virus marketing is the application of viruses for marketing purposes. (wrong)
20. Network databases are the most informative, up-to-date, diverse, informative, searchable, etc. In economic research
An important source of information is an effective way to access information. Yes
21. All third-party payment platforms have credit intermediaries and payment gateways. (wrong)
22. In order to prevent the system from contracting the virus, users should update the virus bank and anti-virus software in a timely manner. Yes
Electronic signatures can be altered and difficult to detect. (wrong)
24. During the payment process in which set intervenes, businesses are able to view consumer account information at any time. (wrong)
25. The speed at which e-commerce messages are transmitted and the channels through which they are transmitted are weak. (wrong)
Iv. Brief answers (10 minutes per sub-question, 20 minutes)
What are the business models of mobile payments
The business model of mobile payments is divided into four categories: operators operate independently, operators lead, financial institutions lead, third parties operate。
What are the main models for e-commerce logistics in our enterprises
Response: the logistics models for e-commerce activities by enterprises in our country are: (i) the business-owned logistics model; (ii) the business logistics alliance model; and (iii) the business logistics consortium model
Full logistics outsourcing model。
