The author of this paper, a member of the planet, lin wu, was first published in the knowledge planet's guide to 1000 side industries
Self-media has become a way for many people to earn money, but how to turn knowledge into wealth is a problem for many media people. From its own experience, this paper will take stock of the seven knowledge-based and effective ways in which knowledge can be realized in the media, helping people to achieve better knowledge。
Knowledge realization requires continuous mapping and practice by media people, continuous upgrading of their knowledge and capabilities, as well as knowledge of the needs and changes of markets and audiences, and timely adaptation of their liquidity strategies and approaches。
It is hoped that the above summary will help to make knowledge available to a greater number of media professionals and give them greater value in their knowledge and abilities. Taking into account our own experience with the media, we have been able to take stock of eight ways in which effective knowledge can be realized from the media。
Studying together
Readership is the most basic way to cash out of the media. My initial text was more general, mainly in terms of expression skills, logical thinking, learning methods, etc., in order to rapidly enhance the capacity of readers。
When the number of fans grew, i began to think about how to cash out, and the first way to try was to hold readings。
I speak in the community and initiate group activities, like desk teams, team pk, to mobilize as much user involvement as possible。
There are three main types of study societies:
From planning to delivering:
Brand collaboration realization
They can work with brands, businesses, institutions, etc., such as promotion products, sponsorship of content, etc., to reap the benefits. In selecting partners, attention needs to be paid to the needs and values of the audience and to ensuring that the content of the cooperation is consistent with its orientation and style。
Fee courses
Currently, courses are the most widely known form of knowledge realization. Many friends on our knowledge planet have shared their experience of how to make money by selling lessons through platforms like the media, the public domain, the red book, the shivering。
The income generated by the course is indeed attractive. By producing a good curriculum that is of high quality and that responds to a precise demand, it can be easily traded in bulk, free of time constraints and with low marginal costs, and truly passive income。
Moreover, the development of courses will also help to build influence in their own areas and will benefit later outreach and the development of higher-grade products。
Common types of courses: (product type, product design, time, pricing)
In order to successfully sell the course, we must find the pain points of the user and explore the potential demand. Create courses that really solve problems. The more urgent the problem, the greater the pain, the greater the chances of successful sales。
Paid training camp
The logic of training camps and courses is essentially the same, but their operation is more important。
A good training camp requires an elite team, and a good course requires a superman。
With the spread of knowledge payments, many courses are now in the form of training camps. Because users find it easy to access information and knowledge, it is difficult to understand, master and apply。
As a result, the demands of knowledge-paying providers are also higher, requiring changes, not just knowledge delivery。
Paying community
Our pay-as-you-go community's 1,000 by-product guide aims to help people not only understand, but also act and grow。
The fee-paying community can take different forms and time, and can simply form a community directly in the micro-clinic and join the fee-paying members, regularly export useful dry goods, and conduct community operations and activities。
Longer-term communities can be built on knowledge planets, users can learn in greater depth, participate in more diverse ways, and community content can retain sedimentation and long-term value。
However, attention must be paid to the pitfalls in the community, which must not be allowed to be exported unilaterally, and the users simply receive them in silence. Good communities need to be built together, where users interact, communicate, resonate, meet friends, and the long-term value is more emotional。
Disbursement of paid content
Self-media personnel can bring their knowledge or experience into paid content, such as e-books, fee-paying courses, membership-specific, etc., to gain by selling them. Before the introduction of fee-paying content, there is a need to ensure its quality and uniqueness in order to attract audience attention and purchase。
The choice of the mode of realization and the delivery of services requires ensuring the uniqueness and quality of their knowledge and content in order to attract the attention and trust of their audiences and clients. Self-media people need to be fully aware of their audience needs and values, and choose the appropriate mode of realization and service according to audience needs and preferences。
Many people who sell information on little red books should be familiar with this. There is a strong market demand for a variety of examination materials, studies notes, learning materials for primary school students, etc。
If you want to learn how to convert into a little red book, you can refer to the real-world literature of our knowledge planet or participate in a little red book training camp. These are very practical strategies, and i will not repeat them。
One-on-one counseling
Self-media personnel can make money by providing knowledge-based fee-paying services such as counselling and consultancy services. But before service is provided, there is a need to assess their knowledge and capacity to ensure that they can provide valuable services to clients. At the same time, there is full communication and consultation with clients to clarify the scope and value of services。
Knowledge groups usually export content from the media in specialized fields such as career development, family education, communication expression, makeup skills, etc。
The long-term output of high-quality content builds visibility and influence in vertical areas。
In due course, the 1v1 consultancy product could be launched with appropriate operational methods。
It provides more personalized and customized solutions than courses and training camps. The degree of customization is related to the gradient of the product, the pricing strategy。
I find in practice that counselling is a very good “bipolar leverage”。
Why do you say that
At an early stage, you can provide free advice to accumulate cases, build up your own expertise and influence, attract traffic and fans; over time you can gradually raise your own pricing and introduce fee advice。
At the end of the day, you have secured your basic disk through cash-flow products such as courses, training camps, and long-term quality content exports, so that one-on-one consultations can be put forward in a consistent manner. By then, your power has accumulated to a certain extent, and you can easily realize it without spending too much energy。
The types of consultancy products are:
Private tutoring and running
There is a difference between private religion and one-on-one counselling。
The private sector service is more in-depth and generally longer, and can be monthly, half-year, one year。
Fees are also the highest in the product matrix, with high-profit products。
When selecting a private teacher, it is recommended that a screening be conducted to find a student with a high degree of recognition who is willing to pay。
Pedagogical prices vary according to the individuality of the service, with high price gradients。
But there is a general principle: 10 times the pricing principle. So the value you're offering is 10 times the price of the product。
Last words
As the media develop and mature to the later stage, we realize that in order to achieve long-term development, we need to build our own product matrix。
Product matrix
The media need to operate on a long-term basis and do the right thing in the right way. The chances of success await you as long as you persevere. I hope to cheer with you
