The socialism of chinese identity has entered a new era, and the main contradictions in our society have been translated into a contradiction between the growing needs of the people for a better life and the unbalanced development. For the past 40 years of reform and opening up, our economy and society have developed rapidly, the material living conditions of the population have improved significantly and the standards of demand for spiritual and cultural life are gradually rising. In the area of publications, this is reflected in the growing demand for high-quality and high-level publications. In reality, despite the fact that our publishing industry is the world's largest in size and size, the combined consideration of indicators is characterized by a large and small number of publications, a low level of sophistication, a high stock of stocks, a poorly structured book variety, a low quality of compilations and unclear patterns of profitability and development prospects in the emerging publishing industry. These problems are a serious constraint on our country's progress from a publishing power to a publishing power. The publishing industry, as an important position in the production of spiritual and cultural products, has the social responsibility to upgrade the quality of its people, to transmit its national culture and to spread chinese wisdom. The publishing industry of the new era in china is committed to promoting the prosperity of socialist culture with a high degree of cultural self-consciousness, providing the people with high-quality fine work. The publishing industry is intellectually intensive and talent is the core resource for publishing development. In the face of the new demands of the new tasks of the new era, publishing talent development must be focused on the following areas。
It's a marxist journalism. Public opinion is an important issue in the governance and security of the country. It is about the implementation of the party's theoretical and routing policies, the smooth advancement of the party and the nation's causes, the cohesion and commitment of all the country's peoples and the future of the party and the nation. The publication process, which involves the production of cultural products that affect the mindset of the population, is an important force in upholding the party's public opinion position. At present, some publishers are suffering from a lack of idealistic beliefs and a decline in social responsibility, compounded by a high level of popularity and pursuit of money. The construction of the publishing workforce is based on position and direction education as a fundamental starting point, maintaining marxist journalism as a “settling star” at the root of the value underpinning the healthy development of publishing. Marxist journalism is the product of a combination of marxist theory and the work of specific media opinion, with clear practical qualities. The publishers of the new era must be guided by marxist journalism and learn, understand, internalize and improve in practice. Since the 18th congress of the party, the general secretary of xi has proposed a new set of new ideas about the party's work on news and opinion. This is a profound summary of the new period's work on news and is an innovative development in the theory and practice of marxist journalism. It is an important reality for publishers. The publishers of the new era will be deeply aware of the spirit of the important speech made by general secretary xi jinping about the party's news and opinion work, and will effectively use marxist journalism to guide publishing practice, sing the main melody and spread positive energy。
Building the foundation with core qualities and composite competencies. The publishing profession is a more practical and applied subject, and the demand for technical skills has for some time influenced the targeting and programme of publishing talent development, but the productive characteristics of spiritual and cultural products determine that cultural qualities and theoretical knowledge are equally, or even more, decisive in the structure of publishing talent. In the information age, technological upgrading has accelerated, and publishing education based on technical dimensions is indispensable, but talent development must not be overshadowed by immediate and short-term realities. The publication of theoretical education and quality development is not an empty or simple repetition of skills, but rather requires the integration of theory with the operational sciences of practice, the organic interface, the incubation of theory through practice and the promotion of theoretical enrichment and development, leading to the development of a professional core and integrated capacity. The so-called core of the profession is the basic building blocks of professional skills learning, core skills training and core thinking to respond to the evolving new business landscape of the publishing industry. Among these, the core professional knowledge includes the basics of the profession, historical vision and the necessary knowledge of the business world; the core professional skills include language and writing skills, product production and dissemination skills, professional digital tool application skills, visualization skills, communication and problem resolution skills; and the core professional thinking includes logical thinking, aesthetic thinking, publishing communication thinking in the internet context, product and user thinking. Composite competency development addresses the relationship between total media and specialist talent development. In reality, subject to the subjective and objective material conditions of the human being, it is the generalization of theoretical knowledge skills in all disciplines that does not exist, and if the content requirements are too broad in the process of talent development, the result can only be a mediocrity that does not have core competitiveness. Properly grasping the characteristics and culture of the mass media and specialist talent, first and foremost, it must be clear that the mass media is not an all-powerful person who requires a separate skill, nor is it a single person with a limited field of view. Specifically, the mass media should refer to those with integrated media thinking, knowledge of the transmission patterns, knowledge and skills of the various vectors of communication, who can work creatively in publishing activities and contribute to the development of the publishing industry, while the expert type should refer primarily to those who have a combination of professional thinking, theory and skills and have a combination of one or more non-information communication disciplines. The development of composite competencies requires that publishing education be based on professional fields, that it build the integrated knowledge systems needed for talent formation, that it build a platform for media integration practices, and that it truly complete the integrated thinking and capacity development of publishers on campus。
The capacity to develop and apply new technologies is being used to build talent. The rapid pace of dissemination of science and technology has made it necessary for publishers to face up to the enormous changes that scientific and technological developments have brought to the publishing industry. The ability to apply new technologies has gradually increased to the core areas of competence of publishers, and the widespread use of such technologies as big data, visualization, knowledge payments, artificial intelligence, among others, in publishing has broken down the pre-existing system of knowledge structures in publishing disciplines, and knowledge and skills at the new technology level are becoming a basicty and capability and are becoming increasingly unmovable. The form of publication, supported by new technologies, is no longer simply a content service; it is becoming increasingly blurred and tightly integrated into the boundary between content and form, adding content content content and value as an important integral part of content. In order to develop the capacity of publishers to use new technologies, publishing education must be based both on the implementation of synergy and innovation in productive research and development, on industry's front-line capacity, on the development of skills adapted to industry's needs, and on the use of the intellectual and technological strengths of higher education institutions, which will serve as a front-runner for research and development of new technologies。
(author: chen xuan, associate professor, faculty of journalism and communication, jilin teacher university)
