Three years after leaving the first-hand light industry, ceo zhang zhang, who was determined to build a “different film company”, has now succeeded in bringing the industry to a new stage。
On 18 september, the music and video industry officially announced the completion of round b financing. This round of financing amounts to $340 million, including multi-investor investments such as heng thai capital. When the financing was completed, the music and cinema industry was valued at $4. 8 billion, over 30 times the pe value。
In august 2013, a year ago, the valuation for the first round of otv financing was $1. 55 billion。
Interestingly, at the time of last year’s first round of financing, liu zhang, the chief manager of the beijing branch, had said that before zhang joined, their valuation of the music and cinema industry was about $7,800 million, and that it was zhang’s association that made a deep investment of $1. 55 billion。
"yao zhang earned it, and it's certainly not going to be expensive." zhang zhao thus told the media, including the first financial journal。
In fact, in terms of the specific amount of financing, neither wheel a nor wheel b accounted for $320 million。
"i've been a little cheap, long, and i've been hoping for more opportunities for the team, so, despite the many institutions that are interested, i'm sorry that i can only share it." zhang explained。
In response, the journalist of the first financial journal learned that, although the list of all participating institutions was not published, the amount of financing for this round b was around 7 per cent. After two rounds of financing, institutional investors in the video industry maintained their shares below 20 per cent。
It is understood that, upon completion of the current round of finance, the music and video industry will continue to organize content ip, o2o market platforms and diversified services in a mobile internet environment with more strategic user-centred actions。
Unlike the development strategy of the traditional film company, which focuses on directors and stars, and which is driven by film creation, it is also different from the strategy of the many internet companies that have just entered the film industry, which has chosen to follow the project and move on to film marketing, zhang has positioned the music industry as the first internet film company to be established in 2011, and the music industry has, since its inception, positioned itself as an o2o platform company, with its core strategy of providing a full-ecological view + service to film users。
As of the third quarter of 2014, according to the data provided by the music and cinema industry, the value of the production/release video booths in the music and cinema industry was approximately $2 billion, with an estimated annual income of $3 billion, or more than 10 per cent of the total number of tickets in the country。
In addition, zhang cho stated that 20 films were expected to be produced/issued in 2015 and 5 billion tickets targeted in 2015 and 25 films were expected to be produced/issued in 2016 and 7. 5 billion dollars. As a result, the audiovisual industry is expected to grow at a combined annual rate of 92 per cent in 2012-2016, well above the average rate of growth in chinese cinemas (25-30 per cent)。
With the exception of the year-on-year growth of ticket office data, zhang does not seem to be concerned about the “years and years” of fare, which are the worst for film companies。
According to data from the music industry, nine videos were shown in 2014 and the results were over 50 million, six of them over 200 million, five over 200 million, two over 400 million and one over 500 million. At present, all the films are profitable。
“create miracles in a way that eliminates the risk of monolithic boxing in a systematic way. I've spent more than 10 years worrying about the movie before it was released. But when the age was released, i felt so strong, because i knew who it was to reach and how many people would look.” it appears from chang's perspective that the investment operation of the size of the theatre industry and its o2o platform-based market system support can increase the predictability of returns on capital inputs。
Since this year, the cinema industry has gained considerable attention in the market, thanks to the works of return, age 3, death squad 3. But zhang would rather talk about the landscape behind the music industry. “as a vertical eco-film company, there is a unique complementarity and symbiotic relationship with the larger ecology of the musical group. Musical groups rely on `platform + content + terminal + application ' a fully integrated ecosystem, vertically integrated, with greater inclusiveness and durability, creates close and synergistic operational mechanisms between the various components of the ecosystem, creating greater efficiencies than a single chain operating independently.”
In october of last year, the network (300104. Sz) announced the purchase of flowers for films such as happiness like flowers, golden marriages, talents and new editions。
"the passage has accumulated over 500 million hits on the internet platform, and we have plans to make it a film." zhang explained。
Responsible editor: zhang dei
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