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Topic 1: {market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} refers to the process of dividing the whole market of a product (or service) into a different submarket according to the differences in consumer demand。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; infiltration pricing strategy} is the object of the design, implementation and maintenance of the marketing portfolio determined by the enterprise according to its capabilities。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; infiltration pricing strategy}, i. E., design and shape a certain individuality or image of the product in relation to the position of the competitor's existing product in the market, according to the importance that the consumer or user attaches to one of the characteristics or characteristics of the product, and communicates such personality or image to the customer through a series of marketing efforts so that the product's location in the market is properly determined。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} is everything that can be understood by customers and meet their needs and is provided by marketing agents。
{market breakdown; product; demand-driven pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} refers to the organic composition of all goods manufactured or operated by an enterprise. Or the structure of the entire product produced and distributed by the enterprise。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} is a name, term, label, symbol or design, or their combination application, which can be used to identify a product or service of a seller or a group of sellers, and is an important indicator of the difference from a rival。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} is the process by which a product is produced in the market, developed and eliminated。
{market breakdown; product; demand-driven pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} is consumer-centred pricing. Enterprise prices are based on the intensity of consumer demand for commodities and the level of awareness of their value。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; penetration pricing strategy} extent to which market demand is responsive to price changes。
{market breakdown; product; demand-led pricing; target market; product mix; demand price elasticity; market positioning; product life cycle; brand; infiltration pricing strategy} that is, setting prices as low as possible when introducing new products to the market, using the method of securing micro-conservation, and thin sales. The enterprise's goal is not to gain more profits in the short term, but to obtain the maximum possible market share as soon as possible. When the products of this strategy are listed on the market at lower prices, they are slowly and widely marketed, and are therefore called infiltration strategies.”
Topic 2: customer demand in the same sub-market is more common in the same product markets. ( )
Topic 3: early coca-cola uses a taste, a packaging, a card number and the same marketing strategy around the world, which is a centralized market strategy。
Topic 4: according to the definition of new products in marketing science, only those products that are designed for decoration are not new。
Topic 5: when a product has entered mass production and has entered the market steadily, we can assume that it is at a stage of maturity in its life cycle. ( )
Topic 6: the full additional services and benefits acquired by buyers in purchasing products are also part of the product concept. ( )
Topic 7: a hotel room that provides a bed, a bathroom, a towel, a desk and a closet, etc., is the expectation level of the product; the hotel environment is very elegant, the bed is clean and comfortable, the sheets and towels are new, and this is the core interest of the product。
Topic 8: the life cycle of the product refers to the economic life of the product, which is not necessarily linked to the natural lifetime of the product. ( )
Topic 9: a non-differentiated market strategy is appropriate if all customers in the market have the same preferences and responses to marketing incentives are similar over the same period. ( )
Topic 10: the demand elasticity of a product is closely linked to the uniqueness and visibility of the product itself, and the more unique and high-profile the product, the smaller the demand elasticity, the greater the demand elasticity. ( )
Topic 11: end-number pricing is designed to give a sense of reliability. ( )
Topic 12: product differentiation makes buyers less sensitive to price differences. As a result, there is a greater degree of freedom to determine the prices of low-standard product enterprises. ( )
Topic 13: the disadvantage of cost-oriented pricing is that it does not reflect market demand and competition conditions. ( )
Topic 14: the pricing principles for complementary products are the same and low. ( )
Topic 15: in general, an enterprise's product mix is highly interconnected (high density) and it has strong marketing power in a given area. ( )
Topic 16: in order for enterprises to have greater shelf space in the distribution of their products in order to lay the foundation for higher market occupancy rates, a common branding strategy is generally chosen。
Topic 17: the length of the life cycle of the product depends on the talents, capital, technology, etc. Of the enterprise. ( )
Topic 18: the continuous development of new products is a source of enterprise dynamism, and the development of new products is therefore a powerful competitive weapon for enterprises. ( )
Topic 19: the breakdown of markets is made up of similar enterprises. ( )
Topic 20: geographical factors are the only factors to be taken into account when enterprises break down the market. ( )
Topic 21: avoiding strong positioning strategies requires firms to be competitive with their competitors. ( )
“title 22: new products in () below are not suitable for permeability pricing strategies?
: new products are highly competitive
; production and distribution costs are likely to decrease as production and sales expand
; new products have no distinctive features and the market has been led by others
Low price elasticity of product demand”
“title 23: the greatest advantage of a non-differentiated strategy is (...)。
Market adaptability
; high demand satisfaction
; high market share
;cost economy”
“title 24: effective market segmentation requires the following conditions ()。
Markets need to be accessible, variable, monopolistic, homogenous
; to achieve a fragmentation, sub-markets need measurable, accessible, stable and sufficient purchasing potential
; markets need homogeneity, variability and relatively small market coverage
; markets are measurable, demand intensive, efficiency, variability, etc.”
“title 25: `seven-girls' is the first time a drink is born, and the consumer is told: `i am not a coke, i may be better than a coke', highlighting my non-caffeine-free character and its market positioning strategy is: )。
: headline positioning strategy
;position defence strategy
; evasive positioning strategies
; non-price competitive strategies”
“title 26: the number of different product lines owned by enterprises is the product mix (...)。
Depth:
;relevance
; length
; width”
“title 27: brands after registration favour protection (...)。
Consumer
;owner of assets
;owner of commodities
; brand owners”
“title 28: in the first phase of the new product development process, the primary responsibility of the marketing sector is (...)。
: conduct business analysis
; carrying out environmental analysis
; collecting ideas
; evaluation and screening”
“title 29: which of the following is not the function of packaging? ( )
: user-friendly
; easier to identify commodities
; increasing the usefulness of products
;proserving products”
“title 30: new product development requires a preferred best product concept, and which of the following should not be the basis for the choice? ( )
: profitability of new products
Size of new products
;cost and equipment capacity of new products
Future market potential”
“title 31: a garment factory, which originally produced only high-grade clothing, was expanded and began to increase the production of medium- and low-grade clothing, a combination of product strategies。
: downsizing policy
; extending down
; extending upwards
; two-way extensions”
“title 32: one of the several pricing objectives of an enterprise can only be a short-term objective of the enterprise, namely (...)。
: price stabilization goal
;overcoming difficult goals
;market occupancy target
;profit maximization goal”
“title 33: in the case of a sale on credit, the seller, in order to encourage the buyer to pay in advance, gives a discount at the original price, which is ( )。
: volume discounts
Business discounts
; seasonal discounts
; cash discounts”
“title 34: the key to understanding the application of value pricing methods (...)。
: find a more accurate understanding value
; correctly calculating the unit cost of the product
;accurate knowledge of competitors' prices
; determining appropriate target profits”
“title 35: in order to attract customers and trigger collateral purchases, firms often set several commodity prices below market prices or even below cost, and this strategy is widely known ()。
: complementarity product pricing strategy
;security pricing strategies
;group pricing strategies
;special price pricing strategies”
“title 36: the maximum price of an enterprise's product depends on (...)。
: competing price
Operating costs
Market demand and related constraints
;price of alternative products”
“title 37: during the introduction phase of the product life cycle, the promotion of the product is aimed primarily at promoting the presentation of the product and stimulating the creation of the desire to purchase, and should therefore primarily be in the form of () promotion。
Business promotion
