“as real estate developers, apart from buildingers and providers of houses, we will in the future be more concerned with follow-up community services”. In an interview with the economics reference newspaper in recent days, fong zheng group's director, the managing director and the chairman of the great north resource group, yu jiyo, expressed the wish to define landing products as new cultural communities, depending on some of the dominant resources of the north and the north。
Recently, against the backdrop of a general decline in the profitability of the real estate sector, a number of well-known housing enterprises announced their own strategic transformation plans to divide risks. On 21 july, the greenfield announced a subway investment development operation; on 28 august, it was announced that it would invest hundreds of billions of dollars in agricultural products; on 29 august, wanda announced that it would co-finance the establishment of an e-commerce company with 100 degrees and telecommunication; and, in addition, vanco is crossing the financial border with the internet。
Yuli told journalists that, as the industry developed, the transformation of real estate was already taking place. In addition to cross-border transformations, many real estate operators are now in the process of industrial transformation from “housing” to “service delivery”. Great north resources are among them。
In her view, many developers in transition need external integration of resources, for example, to work with health-care and insurance institutions for old-age property, and with financial institutions. “but the great northern resource industry system itself has many resources, which is an advantage.”。
It seems to me that the north has resources in the areas of culture, education, health care and finance, technology and technology, which are a major factor in building any city. As a result, large northern resources strategically define themselves as integrated urban operators. “when the product is located, it will be beneficial to meet some of the demand for services related to the lives of the inhabitants”。
It is understood that in 2013 the great northern resources began building a “resourcer” community service network platform. It is located in the lives of the communities it serves and includes, in addition to basic property services, public utilities, utilities, gas, etc., remote services, e-commerce, online education, etc。
The great north resource group ceo fang told the economics reference press that, for example, health management centres on community platforms would be linked to the north great health management centre layout. A network of health services has been established through the ongoing selective investment in health management centres throughout the country. The platform is to further extend the network of health services to the community, from basic public health services to future home-based pensions。
However, how can these “resource advantages” be irradiated in other cities, benefiting more communities? According to yu yi, internet platforms can break down regional constraints and allow community residents across the country to share these resources through the internet. “there are hospitals under the line, kindergartens, small and attached, which, because of planning constraints, can be used to achieve remote output of educational resources when each community cannot land”。
She further stated that in the future, not only would the community platform be used to provide health care, trade, finance, and such property-management services, but it would also bring together external service providers to extend to e-commerce similar to that of kyoto’s business city, and treasure-hunting. “but our core competitive advantage remains the north’s cultural, educational, medical teleservices.”。
Journalists have learned that, as internet models change the source of profits, there are already companies working with the internet, such as green towns, lung lake, commercial estates, fashion year, etc., in the community service. An industry person analysed that community services had been a follow-up service for real estate products and that there were now a large number of landlords in the market for consumption at the back end of the estate after traditional models of real estate development had encountered profit bottlenecks。
The industry also believes that there are many possibilities between mobile internet and the community services of developers, including in the areas of community commerce, logistics, community management and community neighbourhood socialization. This is a link where real estate developers can lead and achieve more innovation and value added profits, and where community service is the most important part of the internet's transformation of real estate enterprises and the most likely part of the future。
However, one issue that cannot be overlooked is that upgrading community services will mean raising the cost of money. In response to a question about how large north resources control the cost of funds, yu ying said that “the group currently has hundreds of billions of assets to manage the 500-600 billion financial flows. In addition, there is a specialized financial firm that guarantees the operation of funds of all industrial groups. Thus, the average financing cost of the large north is lower than that of its peers”。
Finally, when it comes to future expansion plans, fang told the newspaper's reporters that the great north resources have now entered 15 cities, including jenan, qingdao, tianjin, wuhan, changsha, kunming, guiyang, chengdu and chongqing. The cities of nanjing and xi'an are also being considered, in addition to potential projects in xiamen, kunming and beijing. “on the whole, we are concentrated in second-line cities, and we are cautious about third-line cities”。
Fang zheng believes that the current rate of urbanization in the country is only about 52 per cent and that the real estate sector faces many opportunities. He said that “the industry, after many years of development, has now entered a completely new phase, with emphasis on branding, capacity for integrated management and cost control. At this stage, the real estate community also needs to make strategic adjustments, because the needs of the population are no longer simply the purchase of a housing unit: “we need to meet the diverse needs of people”。
Responsible editor: zhang dei
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