Recently, visits were made to shenzhen, where a number of start-ups with more attractive technologies and products were approached, where they were able to talk in detail and understand that all of them were experiencing difficulties in financing, that some start-ups were experiencing difficulties with round a financing, and that some start-ups were experiencing unprecedented difficulties with round b financing, which determined whether a company could continue to operate。
During the time of shenzhen, she met with the owner of shenzhen city's singzhou cultural media, who sat together and talked about a number of topical issues, such as stock, investment, creation, and so forth. When it comes to the recent difficulties in financing the founding company, shenzhen city singzhou cultural media ltd. Li donglin gave an unexpected answer: in the new financing environment, the scavengers are likely to be the last straw of the seed company. It makes sense to think about it
Treasure hunts, traffic, sticky users
This is not really the first time that news has been heard about the poaching of poaching treasures, as early as april, when the poaching of poaching treasures was launched, but it would not have been thought, simply as a new game of earning money from the ariito platform. It was only during this in-depth conversation that there was a real awareness of what the treasure hunters were playing at。
The rise in crowd mobilization originated from the united states website kickstarter, initially as a means for hard-working artists to raise funds for their creation, and has evolved into a channel for start-ups and individuals to seek funding for their projects. As of 30 june this year, there were 198 large and small internet-based platforms with a cumulative ceiling, of which at least 35 were closed or without signs of operation, and 11 were business transformations。
As a follow-up show, in 2015 it was remarkable that a 39-dollar small k-intelligence booth with 46 days on the line had achieved more than 350,000 participants and 21 million dollars, making it the largest and highest-funded project in china’s products, and one of the country’s most prominent intellectual hardware projects this year。
In comparison to other domestic platforms, poachers have their own resource advantages, such as strong power lines, completely closed financial services, large user flows, and big user data that can provide the most effective resource for start-ups. Together, these advantages can create a perfect pool of products, users, channels, and funds, rapidly attracting a large number of innovative projects such as small k, bongx, and yolanda, as well as the influx of large electric power companies, which have ushered in a new era of big power companies。
Precision and rigorous selection criteria for projects
In the country, where equity, commodities, public goods and hybrids are now common, crowdsources are clearly defined as being within the reach of commodities, while a small number of public goods projects are organized according to the needs of the public good, which are based on science and technology and extend to the fields of audio, video, video, video and agriculture。
And the platform's standards of control over technology-based projects are extremely strict, and most of the technology-based projects that are able to get on the ground are now the most innovative intellectual hardware, and product innovation is a hard indicator of how well-regarded it is. In other words, the projects that can be seen on the poaching platform are very good ones that are strictly selected by the treasure shop, xiaoji, to create market value. The platform is not just about marketing, but rather about supporting projects that can become truly user sticky. Well, as they say, a product leads to a category, a category leads to a group of people, and ali's goal is to create an intelligent life ecosystem that runs through the industrial chain。
Different funding channels to create new investments
The recent turmoil in the global stock market has not only sunk a pot of cool water into a hot wind market, but has also threatened to make it easier for science and technology start-ups to access finance. A growing number of investment agencies are cautious about project financing, with 100 projects in the past and 200 investment agencies competing, with the potential for a major reversal in 2016. Industry sources suggest that only 20 of the 100 projects in the future are likely to enter the investment agency area, which also means that more projects will die, while the projects to be financed are likely to receive only one third of the amount previously financed。
As a well-known “incubation platform” in the country, and as investors began to shift their vision to projects on this platform in 2015, investors could quickly dig up good projects of market value through the “pre-purchase” + “subsidy” model that they raised. Other projects that cannot be financed by the treasure hunters can also gain public support through the treasure hunters' incubation platform, as long as product creativity attracts a wide range of users。
Free financing, financing, products
“as long as we have a treasure shop, we can start projects free of charge”, and the treasurers set up a free model that is different from the one used in other domestic and international platforms to cut off profits. “innovators and innovative products enter one of the gates of ali baba”, in the words of a high-profile competition by the general treasurer. Behind the price-free collection of treasures is their desire to bring innovative ecology into the ali baba platform. The collection of funds is just a sign, and the real intention is to raise people, think, and produce to enrich the whole of ali’s innovative ecology。
In this way, while the existence of poachers can indeed open a new chapter for many creative companies, there are many issues that cannot be ignored, such as how project standards cannot be grasped, the operational steps are unclear, and how more money can be raised. In response to such practical problems, the director-general of shenzhen city cultural media stated that they were minor matters and that it was reassuring to leave professional work to professional bodies. As a new media company with few professionals in the country, shenzhen city cultural media corporation has served a large number of top-class companies, mainly with smart hardware, in a variety of industries, including cars, mobile phones, cleaners, and so on. All the projects that shenzhen city clean-up cultural media ltd. Has been able to raise this huge platform, while building a real brand. Only brands can last forever
