Summary: in today's era of networking and informatization, the fan economy is increasingly becoming a prominent issue in the field of e-commerce. Because many stars with audience influence and appeal can use their influence on fans to sell goods and “realize” the influence of fans, how to have a larger group of fans and how to expand the value output of the fans economy has become a prominent concern for many electricists. Based on the psychological characteristics of the audience of the live web platform analysed, this paper explores ways to boost the economy of fans based on the electronics industry。
Keywords: live webcast; fans; strategy
Because of the highly developed means of communication, the public at large can interact at any time with their favorite stars and public figures through communication platforms such as the internet, smartphones and so forth. This has led to the emergence of many traffic stars from all walks of life who, by using their audience's influence and appeal, market their goods and direct their consumption to fans, have made the economy of the fans ablaze, while the number of a star's fans, their support, their ability to consume, determines the value output of the fans' economy, and therefore explore ways of increasing the economic value output of the fans as a major concern in e-commerce research. This paper is intended to serve as an entry point to explore ways to boost the economy of fans, and it is hoped that it will make a useful contribution to the development of the economic research theory of fans。
1. Psychological characteristics of the audience of the telecom live platform
The psychological characteristics of many members of the public, who like to watch live on live webcasts and interact with traffic stars, can be summarized as follows:
1. 1 access to psychological recognition sensor
As the pace of life in modern society becomes more rapid, social relations are gradually shifting from the three-generation family-style structure of the original grandchild to one that is dominated by the husband and wife of the small family and the children. This has led to a continuous dilution of family ties, less and less personal care and less psychological support for individuals in traditional interpersonal relations. In a busy life, many families have varying degrees of dialogue between their children and their parents and a lack of family relations. This can easily lead individuals to feel lonely, lonely and insecure. Through the live broadcast platform, many traffic stars attach great importance to interacting with fans, shuddering fans, providing psychological comfort and support, meeting the emotional desire of the mentally lonely and lonely in many families to be warm and to be supported by a caring spirit, thus allowing many people to interact with and watch the live webcast, which is essentially an interpersonal communication event that meets the psychological and emotional needs of the audience。
1. 2 access to on-site stimulation sensor
Because many traffic stars, in their interaction with fans, are guided by topics, displaying specific objects or scenes, and provide fans with new and interesting interactive experiences, such as traffic stars giving fans a guess and offering prizes, traffic stars giving birthdays to birthday fans on the same day, etc. During these live interactions, traffic stars use strange topics, interesting events, sensory stimulation for fans, which attracts a lot of fans to watch live music, hoping to experience exciting, fresh platform interactions on a regular basis. These events, which have generated a sense of excitement for the fans, have attracted a large number of fans to watch them on a regular basis in order to participate in the event and to obtain a gift from traffic stars, which has contributed to some extent to the growth of many traffic star fans on the live platform and the growing loyalty of fans。
1. 3 consumer psychology for satisfaction
Because many of the traffic stars on live platforms, mostly skilled professionals in certain fields, have more voice in guiding consumption. For example, some stars are good at emerald identification, some are good at weight loss, some are good at fitness, etc., which can provide professional guidance to fans in their consumption activities in a certain area, thus effectively meeting the consumer goods that many fans want to acquire, without knowing the consumer mentality of expertise in a particular field. These traffic stars, by providing guidance to, and recommending products to, fans to help them identify the quality and efficacy of different consumer products, have also significantly reduced the consumer risk and cost of consumption of the fans, making them want to be satisfied by watching the demand to purchase affordable consumer goods. This has attracted a large number of fans to become a faithful audience for live traffic stars。
1. 4 curiosity for satisfaction
Because some traffic stars are skilled and have experience and expertise not available to ordinary people in certain fields of specialization, they can satisfy their curiosity in some areas by sharing their experience with fans and by explaining their expertise. For example, some traffic stars explain to their fans the caloric content of different foods and their impact on body fat weight, some traffic stars tell their fans how to bake and what to cook, etc. The expertise provided to the audience through traffic fans can often provide the fans with an opportunity to learn about professional issues and gain expertise, thereby satisfying the curiosity of many fans, which, with the support of this gratification, has allowed a large number of fans to view the electric platform live and interact with traffic stars。
2. Ways to scale up the fan economy based on telecom live
2. 1 diversified transmission channels and live content
According to information published by leading statistical agencies in the information industry, more than 60 per cent of the audience prefers to watch live broadcasts because of the wealth of content on the live broadcast platform, many of which meet their needs for access to knowledge, professional knowledge and recreational and social activities. Thus, for the electrician platform to upgrade the fan economy, it is important not only to rely on a small number of influential stars, but to expand the group of traffic stars, to enrich the content of the platform, so that different types of users on the platform can find the knowledge and live broadcasting services they want in areas of their interest. It is also important to expand the channels of communication so that the platform's live broadcast activities, not only support web platforms, mobile phone platforms, but also various instant communication platforms such as qq, weibo, and audio platforms such as himalayas and book bars, can further expand the audience's economy by expanding the means of communication。
2. 2 specific solution strategy
In order to effectively boost the fan economy, the live platform also needs to focus on the marketing of scenes, taking into account the hot spots of concern in the area of consumption over time, such as the live broadcast of health awareness campaigns during the epidemic, the live broadcast of family reserve issues, the live broadcast of sports events during the winter festivals, etc., and, by strengthening the conscious design of the site's marketing, the increased focus on the focus of live broadcasts on the attention of audiences at different times, thus increasing the heat of live broadcasts and the attention of fans to the programmes and information services launched by the platform。
2. 3 marketing strategies should be precise
In the dissemination of live broadcasts, attention should also be paid to using modern information technology, big data technology, precision in targeting audience groups, different types of live programmes, precision in reaching potential audience groups with this type of demand for information, with the potential to develop as fans, by targeting target audiences with precision and targeting for information promotion, and by making more high-quality programmes on live platforms known to people with the same preferences, thus developing them as viewers and fans. At the same time, accurate marketing can support the timely collection of feedback from the audiences of the programmes and the timely adaptation of programming strategies to the problems identified by the live programmes。
2. 4 integrated marketing
If the live platform's fans economy is to be effective, through integrated marketing that allows them to access not only information but also product services, it will be possible to improve marketing effectiveness and make the value of fans effective. This requires a live broadcast platform, in cooperation with commercial companies, producers of products, etc., information agencies, etc., to include in the live broadcast, as appropriate, product promotion campaigns, sales campaigns, advertising campaigns, and the use of integrated marketing to enable fans not only to obtain valuable information via live broadcasts and support for psychosocial needs, but also to meet real material needs in order to better realize the transformation of the fan economy and enhance the value of the fan economy。
3. Concluding remarks
This is the time. Direct webcasting has been widely used in the field of electronics, although it is not yet sufficiently advanced in the area of marketing research to address the economics of fans, as it is new. This paper, which is used as an entry point to explore the economic problems of fans through live broadcasting by electric operators, proposes strategies for the economic advancement of fans. It is hoped that the study will provide a useful theoretical impetus for research on the economic problems of fans in the field of electronics marketing。
